Wyndham Hotels & Resorts appointed Scott Strickland as Chief Commercial Officer to Enhance Guest Experience

Tuesday, April 9, 2024

Scott Strickland has been named Chief Commercial Officer at Wyndham Hotels & Resorts, reporting directly to the President and CEO, Geoff Ballotti. This newly established position will see Strickland and his team focused on providing superior value and experiences to Wyndham’s owners and guests across its 25 brands through a cohesive commercial organization.

“Over 7 years ago we recruited Scott from the private equity world where he led the information systems, eCommerce and business transformation teams at many great companies including D+M Holdings, Nissan, and Black & Decker. Under Scott’s thoughtful and strategic guidance – including managing and deploying our $275M investment in best-in-class technology, digital, and franchisee opt-in services over the past five years – Wyndham has taken a leadership position and delivered multiple industry innovations for its owners,” said Ballotti. “In this new role, Scott and his expanded team will continue to build our brands, drive direct revenue, and advance our value proposition through a newly combined, tech-forward commercial organization.”

In his role as Chief Commercial Officer, Strickland will persist in his duties of advancing and executing Wyndham’s technology and distribution strategy. Additionally, he will assume oversight of global sales, revenue generation, marketing, communications, and the acclaimed loyalty program, Wyndham Rewards.

“Combining this group of cross-functional leaders enables us to continue delivering owner-first tools, technology and marketing innovations,” said Strickland. “These tools allow our franchisees to run their hotels more efficiently and profitably today and into the future. Integrating best-in-class technology, marketing, and sales teams into a single organization enhances the Wyndham Advantage.”

With the establishment of this new entity, Lisa Checchio, EVP and Chief Marketing Officer, will be departing from Wyndham Hotels & Resorts. Throughout her tenure, Lisa spearheaded the Company’s “by Wyndham” endorsement strategy, played a pivotal role in launching new hotel brands, and significantly expanded Wyndham Rewards – the acclaimed loyalty program which doubled its membership in five years, surpassing 100 million members. Additionally, Lisa led the development of the industry’s pioneering initiative dedicated to advancing women in hotel ownership, Women Own the Room, which recently celebrated the opening of 15 hotels, secured over 50 signings, and fostered a community of more than 550 members.

“Lisa’s leadership and expertise spanning marketing, consumer engagement, digital commerce, global sales, and more has helped us better fulfill Wyndham’s mission to make hotel travel possible for all,” said Ballotti. “We are grateful for her significant contributions to Wyndham and the broader hotel industry and will miss her many talents.”

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