Wyndham’s EMEA Summit in Copenhagen Unveils New Strategies for Hotel Growth and Digital Innovation, Get All the Details Here

Published on October 16, 2025

On October 9, 2025, Wyndham Hotels & Resorts hosted its EMEA Executive Summit 2025 in Copenhagen and welcomed over 150 hotel partners, general managers, and key suppliers from EMEA regions. Summit was held in Dolce by Wyndham Comwell Copenhagen Portside. It concentrated on changing the hotel industry on the horizon and discusses the future of travel, growth of the hotel industry and the innovation in the industry.

Named “Going Places: Navigating the Future of Travel”, the meeting was opportunity for Wyndham’s leadership and partners to engage in strategic priorities for the company and the industry, the most pressing changes in the hospitality industry, and the increase in traveler demand.

Strategic Focus on Growth and Innovation Across EMEA

Dimitris Manikis, President of EMEA at Wyndham Hotels & Resorts, opened the summit with a powerful speech underscoring the EMEA region’s pivotal role in Wyndham’s global growth strategy. “It’s an honor to once again unite our hotel and industry partners from across the region. As hospitality continues to evolve at pace, Europe and the wider EMEA region remain at the forefront of Wyndham’s growth story,” Manikis said. He also highlighted the importance of collaboration and innovation in shaping the future of hospitality and reinforcing Wyndham’s presence in the region.

Manikis’ speech set the tone for the summit, where discussions centered around key areas that are transforming the industry. From changing traveller expectations to the increasing importance of digital innovation, the event was designed to provide actionable insights for hotel operators, owners, and suppliers alike.

Industry Dialogue on the Transformation of Hospitality

The summit featured panel discussions, keynote sessions, and workshops, offering a platform for thought leaders and industry experts to address the evolving trends and challenges within the hospitality sector. Some of the key topics explored during the summit included:

• Changing Traveler Expectations and Booking Behaviour: The summit delved into how traveller preferences have shifted in the post-pandemic era, with an increased emphasis on convenience, flexibility, and personalised experiences. Discussions also focused on the rise of sustainable travel and how hotels can adapt to meet the demand for eco-friendly and responsible tourism options.
• The Commercial Role of Technology, AI, and Digitalisation: One of the central themes was the growing impact of artificial intelligence (AI) and digital technologies on the hospitality industry. Experts discussed how these tools are being used to improve customer service, optimise hotel operations, and enhance marketing strategies.
• Revenue Management Strategies in Dynamic Markets: As the hospitality sector faces fluctuating demand, the summit addressed how hotels can employ effective revenue management strategies to remain competitive, maximise profitability, and adjust to changing market conditions.
• Data-Driven Sales and Marketing Approaches: The summit explored how hotels are leveraging big data to create more targeted, effective sales and marketing campaigns. The importance of data analytics in understanding guest preferences, predicting trends, and improving customer retention was emphasised.
• Enhancing Guest Experience and Loyalty: Another significant focus was on enhancing the overall guest experience. Panelists discussed ways in which hotels can personalise stays, foster guest loyalty, and differentiate themselves in a crowded marketplace.
• Talent Acquisition and Workforce Development: With the recovery of the hospitality industry, workforce development has become a priority. The summit covered best practices in recruiting, training, and retaining talent in a competitive industry, while also looking at ways to improve employee well-being and engagement.

Recognising Excellence at the Wyndham EMEA Awards

The summit culminated in a gala dinner and the Wyndham EMEA Awards, where the company recognised outstanding contributions across various categories. Among the awards presented were:

• GM of the Year
• Hotel of the Year
• Sustainable Hotel of the Year
• Commercial Performance Award
• EMEA President’s Award

These awards celebrated the hard work and dedication of Wyndham’s team members and partners, recognising those who have excelled in delivering exceptional guest experiences, driving operational excellence, and making a positive impact on the community and environment.

Wyndham’s Continued Growth in the EMEA Region

Wyndham Hotels & Resorts, the world’s largest hotel franchisor by property count, continues to see impressive growth in the EMEA region. In the first half of 2025, Wyndham’s portfolio expanded with over 720 licensed hotels, representing a 5% year-on-year increase in properties. The company added more than 60 new hotel openings that contributed 4,700 rooms to its portfolio, further cementing its strong presence in key markets such as Germany, Austria, Italy, Portugal, Turkey, and South Asia.

This growth is reflective of Wyndham’s commitment to expanding its footprint across Europe, the Middle East, and Africa while maintaining a strong focus on quality service and customer satisfaction. The success of the EMEA Executive Summit highlights Wyndham’s strategy to reinforce regional partnerships while investing in digital innovation, operational excellence, and long-term growth opportunities.

Driving Innovation and Partnership in the Hospitality Industry

The EMEA Executive Summit also served as a platform to discuss future trends in the hospitality industry. The role of digital transformation, the increasing importance of data-driven decision-making, and the growing focus on sustainability were recurring themes throughout the event. By fostering open dialogue between key players in the hospitality sector, Wyndham aims to stay at the forefront of these shifts, ensuring that its properties remain competitive and appealing to both leisure and business travellers.

Shaping the Future of Hospitality in EMEA

The Wyndham EMEA Executive Summit 2025 emphasized the company’s efforts in defining the future of hospitality in the EMEA region. With an emphasis on innovation, partnership, and responsible development, Wyndham will be in a dominant position to set the standard for the industry in the foreseeable future. As the summit came to a close, the sentiment was unmistakable: the hospitality landscape is transforming, and Wyndham is prepared to tackle such changes with profitable results for the company and enhanced experiences for its customers throughout the region.