Kazakhstan Boosts Sports Tourism Growth as FlyArystan Partners with Almaty Marathon 2026 Offering Thirty Percent Flight Discounts and Expanding Travel Access for the Global Runners

Written By: Gishan Das

Gishan Das

Gishan Das is a dedicated graduate with academic backgrounds in History and Political Science and practical experience in journalism and digital content creation. He completed his History Honours from Serampore College under the University of Calcutta and Political Science Honours from Indira Gandhi National Open University in 2025. His academic credentials are supported by professional certifications including a B2 level Certification in French language, NISM Financial Education certification in collaboration with the Aditya Birla Group alongside Gishan has strong expertise in journalism, news research and SEO-based content writing. He has demonstrated skills in news analysis, fact-checking, headline creation, digital storytelling and search-optimized reporting, which are also reflected in the journalism and media skills

See Full Bio

July 28, 2026 21:46 GMT+5:30

The FlyArystan continues its cooperation with the Almaty Marathon 2026, contributing to the success of one of the largest sporting events in Kazakhstan and giving participants of the competition a unique opportunity to get special discounts on their tickets. As the partner of the Airline, the marathon participants will have an exclusive 30 per cent discount on their flights to and from Almaty with personalized promo codes of the event organizers.

This cooperation can be considered a symbol of the development of the relationship between sports tourism and aviation connectivity in Kazakhstan, allowing participants from all over the country to conveniently visit the annual running competition. This year’s edition of the marathon, which will take place on 27 September 2026, will be held for the 15th time, gathering the best runners from Kazakhstan and other countries.

FlyArystan Supports Kazakhstan’s Growing Sports Tourism Movement

FlyArystan’s continued involvement with the Almaty Marathon reflects the airline’s broader commitment to supporting active lifestyles, community engagement and domestic tourism development. The partnership marks the second consecutive year that FlyArystan has served as an official partner of the event. Previously, the airline supported running events held in Almaty, Astana and Turkistan, strengthening its connection with major sporting activities across Kazakhstan.

Sports events such as the Almaty Marathon contribute to destination promotion by attracting visitors, encouraging domestic travel and increasing awareness of Kazakhstan’s cities among international participants. By offering discounted air travel, FlyArystan is helping remove one of the key barriers for participants travelling to the event, particularly those arriving from different regions of Kazakhstan. The initiative demonstrates how airlines can support tourism growth by connecting transport services with major cultural and sporting occasions.

Almaty Marathon Celebrates 15 Years With International Participation

The Almaty Marathon 2026 represents a major milestone as the event celebrates its 15th edition. Over the years, the marathon has developed into one of the largest running events in Central Asia, attracting participants from across Kazakhstan and around the world. For many runners, participation involves more than race-day preparation. The journey includes months of training, travel arrangements and planning accommodation and transportation to Almaty.

The partnership with FlyArystan provides additional convenience for participants by allowing them to access reduced airfares when travelling to the anniversary event. The marathon also contributes to Almaty’s tourism appeal by bringing visitors into the city and supporting local businesses, including hotels, restaurants, transport services and tourism operators. Large-scale sporting events increasingly play an important role in destination marketing, creating opportunities for cities to showcase their attractions while welcoming visitors through memorable experiences.

Discount Applies to FlyArystan Flights Connected With Marathon Travel

The special 30 per cent discount offer is available exclusively to registered participants of the Almaty Marathon who successfully complete registration and payment. Participants will receive personalised promotional codes directly from the marathon organisers. These codes can then be used when booking flights through the official FlyArystan website or the airline’s mobile application. The promotion applies to direct and connecting domestic flights within Kazakhstan travelling to or from Almaty.

Eligible flights must depart within the period of two days before and two days after the Almaty Marathon date, allowing participants flexibility when planning their journey. The discount applies to both one-way and return tickets, giving runners greater choice when arranging their travel schedules. FlyArystan has recommended that passengers book outbound and return flights within the same reservation, as each promotional code can only be used once.

How Marathon Participants Can Redeem FlyArystan Discount Codes

Using the promotional offer is designed to be simple for registered marathon participants. The promotional code entry section appears during the final stage of the booking process, before payment is completed. After entering the personalised code, passengers must select the confirmation option, after which the discount will automatically be applied to the eligible base fare.

The promotion provides a convenient way for participants to reduce travel costs while preparing for one of Kazakhstan’s most recognised sporting events. However, travellers should carefully review the terms and conditions before booking to ensure that their flight selection meets the requirements of the offer. The discount is intended specifically for marathon participants and cannot be transferred for general public use.

FlyArystan Promotion Includes Important Booking Conditions

The airline has outlined several conditions governing the use of the marathon promotional codes. The code can only be used once and applies to a single booking. Reservations must be made for one adult passenger aged 18 years or older. Their discount applies only to the basic ticket fare and does not cover airport charges, service fees or additional travel services.

Participants are encouraged to include both departure and return flights in the same booking because separate reservations may prevent the promotional code from being applied to the second journey. These conditions ensure that the offer remains accessible to eligible marathon participants while allowing FlyArystan to manage the promotion effectively.

Aviation and Sports Partnerships Create New Tourism Opportunities in Kazakhstan

The FlyArystan and Almaty Marathon partnership reflects a wider trend where airlines increasingly collaborate with major events to encourage travel and destination engagement. Sporting events have become important drivers of tourism, attracting visitors who often extend their stays to explore local attractions, culture and hospitality offerings. For Almaty, the marathon provides an opportunity to strengthen its reputation as a dynamic destination combining urban experiences, outdoor activities and international events.

For FlyArystan, supporting the marathon aligns with its role in improving domestic connectivity and making travel more accessible across Kazakhstan. The collaboration also demonstrates how aviation partnerships can contribute to broader tourism development by linking transportation with experiences that motivate people to travel.

FlyArystan and Almaty Marathon Strengthen Travel Connections Ahead of 2026 Event

The ongoing cooperation of FlyArystan and Almaty Marathon 2026 underscores the increasing significance of sport-oriented tourism in Kazakhstan. Providing 30 percent flight discount to registered runners, the carrier facilitates participation in one of the largest sporting events for athletes from various parts of the country.

This project contributes to the development of Almaty’s tourism image and promotes domestic tourism and physical activity. On the occasion of the 15th anniversary of the marathon, this cooperation between Kazakhstan’s leading budget airline and a major sporting event showcases the possibilities of strategic cooperation in the areas of tourism and travel.

Image Source: FlyArystan