Germany Now Unites Other Nations in Sending More Tourists to Czechia: A Comparative Analysis

Written By: Tuhin Sarkar

Tuhin Sarkar

Tuhin Sarkar is a Senior Journalist at Travel and Tour World with more than 10 years of experience in travel and tourism journalism. A post-graduate in Journalism and Mass Communication from Jadavpur University, he combines strong research, industry knowledge and storytelling expertise to produce engaging, insightful and impactful travel news and fascinating feature stories.

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August 10, 2026 23:07 GMT+5:30

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Germany now unites Czechia’s foreign tourism race, outpacing other nations in arrivals and overnight stays. This comparative analysis reveals why German tourists matter most to Czechia’s travel economy.

Summary

• Prague Airport expands connectivity with major European and US markets in 2026.
• Philadelphia adds a major daily long-haul link between Czechia and the US.
• UK connectivity grows with new Edinburgh and Newcastle Prague routes.
• Italy gains Brindisi and Palermo links, strengthening leisure tourism access.
• New routes could help Czechia attract visitors beyond Prague and boost tourism.

Germany now unites other nations in sending more tourists to Czechia, and the latest tourism figures make that leadership difficult to ignore. In Q2 2026, around 650,000 German guests arrived at Czech accommodation establishments, while German visitors generated almost 1.8 million overnight stays. Meanwhile, Slovakia and Poland followed as major source markets, and the UK remained an important but more Prague-focused market.

However, the comparison goes beyond visitor numbers. Germany also delivers broader regional tourism demand, supporting destinations beyond Prague. Therefore, Czechia’s tourism success increasingly depends on how effectively it converts strong international travel demand into wider regional spending and longer stays.

Czechia’s tourism sector remained marginally positive in the second quarter of 2026, but the latest government data reveals a crucial shift: foreign guest demand has stopped growing, while Germany and the UK continue to generate very different patterns of travel and tourism across the country.

Czechia Tourism Records Modest Growth as Foreign Demand Stalls

Czechia welcomed 6.4 million guests at collective accommodation establishments during the second quarter of 2026, with visitors generating 15.1 million overnight stays, according to the Czech Statistical Office (CZSO). Total arrivals increased by 0.5% year-on-year, while overnight stays rose by 0.3%, but the headline growth hides a more important development because foreign guest demand stagnated for the first time since the second quarter of 2021.

Domestic tourism provided much of the support during the quarter, with Czech residents recording a 0.9% increase in arrivals, while international arrivals remained flat. Non-residents nevertheless generated 7.1 million overnight stays, up 0.7%, showing that the foreign tourism market has not disappeared but is entering a more cautious phase after several years of post-pandemic recovery.

Germany: The Biggest Market and the Most Regional Traveller

Germany remains Czechia’s most important foreign tourism market, with 650,000 German guests recorded in Q2 2026, although arrivals declined 0.6% year-on-year. German visitors generated almost 1.8 million overnight stays, demonstrating the market’s importance for accommodation, restaurants, attractions and other tourism businesses beyond simple arrival numbers.

German travel to Czechia is notably more geographically distributed than many other international markets, with Karlovy Vary, Mariánské Lázně, Krkonoše and other western and northern destinations complementing Prague. Official CzechTourism research also identifies spa, nature, active travel, history and gastronomy as important motivations, while research into German preferences for wellness trips specifically identified Karlovy Vary and Prague among the leading choices.

Czechia Welcomed 6.4 Million Guests in Q2 2026

Collective accommodation establishments across Czechia recorded 6.4 million guest arrivals between April and June 2026, representing a 0.5% year-on-year increase compared with the same period in 2025. Overnight stays reached 15.1 million, up 0.3% year-on-year.

Domestic tourism provided much of the momentum. The number of Czech residents staying in collective accommodation increased by 0.9%, while their total overnight stays remained broadly unchanged.

Foreign demand to Czechia, however, showed signs of losing momentum. The Czech Statistical Office (CZSO) reported that the number of international guests stagnated year-on-year, marking the first such occurrence since the second quarter of 2021.

Foreign Visitors Spend 7.1 Million Nights in Czechia

International visitors accounted for 7.1 million overnight stays during the quarter, compared with 8.1 million nights generated by domestic residents.

Despite the stagnation in foreign arrivals, non-residents recorded a 0.7% increase in overnight stays. This indicates that some international visitors continued to spend time in Czechia even as overall foreign guest demand stopped expanding.

The development is particularly significant because Czechia has experienced several years of recovery and growth in international tourism following the disruption caused by the COVID-19 pandemic.

Hotels Continue to Drive Czech Tourism

Hotels remained the strongest-performing accommodation category during the second quarter. A total of 4.5 million guests stayed in hotels between April and June, an increase of 1.5% year-on-year.

Domestic hotel guests increased by 4.0%, while international hotel arrivals declined by 0.4%. Four-star hotels remained the most popular hotel category, recording a 1.4% increase in guest numbers and a 0.5% rise in overnight stays.

Boarding houses accommodated more than 800,000 guests, who generated almost 1.8 million overnight stays.

Other collective accommodation establishments, including tourist campsites, experienced weaker performance. Arrivals fell by 2.9%, while overnight stays declined by 2.3% year-on-year.

Which Czech Regions Recorded the Strongest Growth?

Tourism performance varied considerably across Czechia’s regions. Guest numbers increased in half of the country’s regions during Q2 2026.

The Moravskoslezský, Královéhradecký and Liberecký regions recorded the strongest growth rates. Increases were also reported in the Plzeňský, Zlínský, Jihočeský and Středočeský regions.

The Karlovarský Region experienced the sharpest decline, with arrivals falling 4.3%.

Prague remained the country’s dominant tourism destination, accommodating 2.2 million guests who spent around 5 million nights. The Jihomoravský Region received almost 625,000 guests, while more than 500,000 stayed in the Jihočeský Region.

Czechia’s major international tourism markets and their destination patterns

Poland: Border Tourism, Mountains and Spa Experiences

Poland has become another important source of international tourism for Czechia, recording 255,000 arrivals in Q2 2026, while Polish visitors generated almost 500,000 overnight stays during the quarter. The market is particularly valuable because geographical proximity allows Polish visitors to combine traditional city tourism with mountains, recreation, wellness and shorter regional breaks.

CzechTourism’s market research shows that Polish travellers have historically explored border areas, Czech mountains, Prague, Český Krumlov and Karlovy Vary, reflecting a broad combination of active, cultural and recreational tourism. The market therefore has potential to support destinations outside Prague, especially where accessibility, family activities and wellness can be packaged into short breaks.

Slovakia: A Strong Neighbouring Tourism Market

Slovakia delivered 262,000 visitors to Czechia in Q2 2026, making it the second-largest foreign market by arrivals after Germany during the quarter. Slovak visitors also generated 521,000 overnight stays, confirming that neighbouring-country travel remains an important part of Czech tourism demand.

The Slovak market benefits from geographic proximity and relatively easy access, creating opportunities for Prague as well as South Moravia, South Bohemia, mountain destinations and wellness locations. For Czech tourism businesses, this market is particularly useful because short-distance travel can support weekend breaks and repeat visits rather than relying entirely on one major holiday each year.

United Kingdom: Prague Remains the Main Attraction

The UK remains one of Czechia’s most important western European source markets, with more than 100,000 British visitors recorded during Q1 2026. The market has historically been considerably more concentrated around Prague than Germany, making British travellers particularly important to the capital’s hotels, attractions, restaurants and city-break economy.

British visitors are strongly associated with Prague, Český Krumlov and Kutná Hora, while destinations such as Brno and Plzeň offer opportunities to expand the British travel footprint. CzechTourism’s strategic research indicates that the UK has a much lower regional-spread profile than Germany, meaning that encouraging British visitors to add one or two regional destinations could become an important tourism growth strategy.

United States: Cultural and Multi-Destination Travel

The United States represents another significant long-haul tourism market, with 190,000 US visitors recorded in Czech collective accommodation establishments during Q3 2025, making Americans the largest non-European source market in that quarter. US visitors generated a substantial tourism footprint in Prague but also have strong potential for journeys combining the capital with Český Krumlov, Karlovy Vary and South Bohemia.

American travel to Czechia is generally better suited to longer European itineraries than short regional breaks, allowing Czechia to benefit from cultural heritage, architecture, gastronomy and luxury tourism. The opportunity for the industry is therefore to position Prague not as the complete trip but as the starting point for a broader Czech experience.

Austria: Proximity Creates Regional Opportunities

Austria is another strategically important neighbouring market, with Austrian arrivals among the leading international markets tracked by the CZSO. Q2 2025 showed Austrian arrivals increasing 8.6% year-on-year, illustrating the potential of nearby European markets even before the more cautious Q2 2026 environment emerged.

Austrian visitors can easily reach Prague, South Moravia, South Bohemia and western Czech destinations, creating opportunities for gastronomy, culture, wellness and short leisure trips. The proximity of the two countries makes regional tourism particularly practical, especially for travellers using road and rail connections.

Italy: Prague Leads Cultural Tourism

Italian visitors are also an important component of Czech international tourism, with more than 100,000 arrivals recorded in Q1 2026. Czechia’s appeal to Italian travellers is closely connected with cultural discovery, architecture, historic sites and city breaks, placing Prague at the centre of the market while leaving opportunities for destinations such as Brno and Olomouc.

The Italian market demonstrates how cultural tourism can remain a powerful reason for international travel even when overall demand becomes more cautious. Expanding awareness of regional castles, UNESCO attractions, gastronomy and historic cities could help distribute Italian tourism spending more widely.

France: Prague Dominates, But Regional Tourism Is Emerging

France provides another example of a market where Prague remains dominant but regional interest is gradually developing. CzechTourism’s French market research says French tourists most frequently travel to Prague, while regional destinations are beginning to attract more attention, although language barriers remain one reason visitors do not travel beyond the capital.

French visitors associate Czechia with Prague, culture, castles, historic cities, landscapes and beer, while Czech spa tourism is another product with room for greater awareness. Karlovy Vary and other spa destinations could therefore become stronger components of French travel itineraries if communication and accessibility improve.

Spain: Prague, Karlovy Vary and Český Krumlov

Spanish tourists traditionally show strong interest in Czechia’s heritage and cultural attractions, with Prague remaining the leading destination, followed by places including Karlovy Vary, Český Krumlov, Plzeň and Olomouc in CzechTourism’s market research. This makes Spain another predominantly cultural market with opportunities to expand towards regional experiences.

The travel pattern is particularly suited to city breaks and European circuits, but combining Prague with historic towns, gastronomy and spa experiences could increase the length and geographical spread of Spanish tourism. This would help Czechia capture more value without depending entirely on visitor growth in the capital.

South Korea: Heritage and Iconic Czech Destinations

South Korea is among the Asian markets monitored separately by CzechTourism, and its visitors are particularly relevant to Czechia’s long-haul cultural tourism strategy. Prague, Český Krumlov and Karlovy Vary provide highly recognisable destinations that can fit efficiently into Central European itineraries, while architecture, heritage and distinctive cultural experiences strengthen Czechia’s appeal.

The market also highlights the importance of international itinerary design because long-haul travellers often combine Czechia with other European countries. Czech tourism therefore has an opportunity to turn iconic destinations into gateways for longer stays and additional regional travel.

Where Do German Tourists Travel in Czechia?

German tourism demand reaches considerably further into Czechia than the traditional Prague city-break market, with spa destinations, nature, mountains, historical towns, gastronomy and active holidays all contributing to the market’s regional footprint. CzechTourism’s research also shows that German travellers have strong interest in recreation, city visits, historical and cultural sites, while independent travel and road access make it easier for them to move between destinations.

Karlovy Vary, Mariánské Lázně, the Krkonoše mountain area and other regional destinations therefore fit naturally into the German travel pattern, alongside Prague and major historical attractions. This makes German tourism especially valuable for destinations attempting to spread visitor spending beyond the capital, because regional travel can support hotels, restaurants, attractions, spas and outdoor businesses across a much wider geographic area.

British Tourists Follow a More Prague-Centred Travel Pattern

The UK presents a strikingly different tourism picture, despite being an important and potentially high-value source market for Czechia. CzechTourism’s 2026–2030 strategy records 1,398,823 UK overnight stays in 2024, but assigns the market a regional-spread indicator of only 10%, placing Britain among significant markets with high value but comparatively low geographical dispersion.

The Czech Embassy in London reported that approximately 530,442 British tourists visited Prague in 2024, placing the UK among the capital’s three largest foreign visitor markets, while British visitors spent more than £116 million during trips to Czechia according to VisitBritain data cited by the embassy. British visitors typically travel by air, stay for three to four days and are attracted by Prague, Český Krumlov, Kutná Hora, cultural heritage, authenticity and increasingly less-discovered destinations.

Germany vs UK: Official Data Comparison

Prague Is the Common Destination, But the Journey Is Different

Prague remains the strongest common denominator between German and British tourism, but the role of the capital differs considerably between the two markets. For German visitors, Prague can form part of a wider Czech itinerary, whereas for British travellers it is much more likely to represent the central destination around which a short city break is organised.

CzechTourism’s official strategy confirms that Prague dominates Czechia’s international tourism image, while awareness of other regions remains weaker, particularly in several long-haul and European markets. The strategy also identifies regional diversification as a major priority and explicitly describes Prague as a gateway to the wider country and its regions.

Which Czech Destinations Could Attract More UK Visitors?

British tourism already shows interest in Český Krumlov and Kutná Hora, while Brno, Plzeň, rural areas and lesser-known cultural attractions offer further opportunities for expansion. The Czech Embassy in London has highlighted growing British interest in less-discovered places, including countryside experiences, twentieth-century architecture and attractions outside the established tourist circuit.

This creates an important opportunity for Czech tourism businesses because British visitors are already familiar with the country’s cultural identity but can be encouraged to extend their stay beyond Prague. Better regional transport, English-language services, packaged itineraries and stronger storytelling around food, wellness, heritage and authentic local experiences could help convert a Prague city break into a broader Czech travel experience.

Why Germany and the UK Matter Differently to Czech Tourism

The German and British markets demonstrate that international tourism cannot be measured only by arrival numbers because the geographical distribution of visitors also determines where the economic benefits are created. Germany combines substantial overnight demand with a 62% regional spread, while the UK combines substantial overnight demand with only a 10% spread, making Germany particularly important for regional tourism and Britain particularly attractive for developing higher-value Prague-led travel.

CzechTourism’s new strategy places regional and seasonal diversification among its principal objectives, while maintaining Prague as an essential component of the national tourism brand. The agency’s strategy also identifies cultural tourism, active tourism, spa and wellness tourism, gastronomy and MICE as major product areas, creating opportunities to connect established destinations with emerging regional experiences.

What Does the Q2 2026 Tourism Slowdown Mean?

The latest figures do not indicate a collapse in Czech tourism, but they do suggest that the easy phase of international post-pandemic recovery may be losing momentum. With foreign arrivals flat and domestic demand providing greater support, Czech tourism authorities and businesses face a stronger need to diversify source markets, increase visitor spending and encourage international guests to travel beyond Prague.

The opportunity is particularly clear in the contrast between Germany and Britain because the two markets demonstrate complementary strengths. Germany already provides a model for geographically distributed travel, while the UK offers substantial potential for longer, richer and more regionally diverse itineraries if Czech destinations can persuade British visitors to explore beyond the capital.

What Does the Slowdown Mean for Czech Tourism?

The Q2 2026 figures present a mixed picture for Czechia. Overall accommodation demand remained marginally positive, supported mainly by domestic travellers and hotel performance. Yet the stagnation of foreign guest arrivals represents a notable shift after five consecutive years of growth.

The figures suggest that international tourism is entering a more cautious phase, with future performance likely to depend on demand from major European source markets, long-haul visitors and the continued strength of Prague and regional destinations.

“Czechia has a powerful tourism advantage because its appeal extends far beyond Prague, and the latest data makes that opportunity increasingly important for the industry. Germany demonstrates how proximity, accessibility, wellness, nature and regional experiences can distribute tourism demand across the country, while the UK represents a valuable market with considerable potential to expand beyond the capital. The contrast between these two markets should encourage destinations, hotels, attractions and tourism boards to develop smarter, market-specific experiences. If Czechia successfully connects Prague with its historic towns, spas, landscapes, gastronomy and authentic regional experiences, it can build stronger visitor value while creating a more balanced and sustainable tourism economy.”-Vedika Keshan, Associate Editor, Travel And Tour World

Prague Airport Adds New Routes Across Europe and the US as Czechia Targets Stronger Tourism Connectivity

Czechia is entering a new phase of international travel growth as Prague Airport adds new routes from major tourism markets, strengthening links with Germany, the UK, France, Italy, Spain, Slovakia and the United States.

Hamburg–Prague: Germany Gains a New Direct Link

Germany remains Czechia’s biggest foreign tourism market, and the new Hamburg–Prague route adds another direct connection between the two countries. Prague Airport lists the Hamburg service as a new destination operated from 26 October 2026, giving travellers from northern Germany another direct option for reaching the Czech capital.

The route is strategically important because German visitors already generate substantial tourism demand across Czechia, including Prague, spa destinations and regional areas. Improved air connectivity from Hamburg could therefore strengthen an already important source market while making Czech travel more accessible to another major German urban centre.

Edinburgh–Prague: UK Connectivity Expands

The Edinburgh–Prague route adds another important connection to the UK market, with Prague Airport identifying Edinburgh as a new destination in its 2026 network. This gives Scottish travellers direct access to Czechia and strengthens a market that was already Prague Airport’s largest country market by passenger volume in 2025.

The UK handled more than 2.2 million passengers on Prague connections in 2025, covering 16 destinations, according to Prague Airport. The additional Scottish connection can support leisure, cultural and city-break tourism while potentially encouraging more visitors to explore destinations beyond Prague.

Newcastle–Prague: North East England Gets Direct Access

Another major UK development is the Newcastle–Prague connection, scheduled to operate from 2 August 2026. Prague Airport lists the service as a new route operated by easyJet, with two weekly flights, opening a direct connection between the North East of England and the Czech capital.

The route is particularly relevant to Czech tourism because it expands direct connectivity beyond London’s established market. For Czech hotels, attractions and tourism businesses, improved access from regional UK cities could help diversify British visitor demand and create new opportunities for longer and more varied travel itineraries.

Philadelphia–Prague: Czechia Strengthens Long-Haul Connectivity

The Philadelphia–Prague route is the most strategically significant long-haul addition in this comparison. American Airlines launched the direct service on 21 May 2026, operating daily until 5 October with a Boeing 787-8 Dreamliner, and Prague Airport expects more than 57,000 passengers to use the route during the summer season.

Philadelphia is also an important American Airlines hub, giving passengers travelling from Prague onward access to more than 100 destinations in North America. For Czechia, the connection strengthens the US tourism market while supporting business travel, cultural tourism and broader Central European itineraries.

Bordeaux–Prague: France Gains Regional Connectivity

France is also gaining stronger access to Czechia through the Bordeaux–Prague route operated by easyJet. Prague Airport lists Bordeaux as a new French destination already in operation during the 2026 schedule, adding a regional French gateway alongside established Paris connectivity.

The route matters because regional air connections can bring new travellers directly into Czechia rather than depending exclusively on Paris. Bordeaux’s strong wine, food and cultural identity also creates opportunities for two-way tourism, with Czech travellers gaining access to southwestern France while French visitors gain easier access to Prague.

Lille–Prague: Another French Route Is Coming

The Lille–Prague route is scheduled to begin on 28 October 2026, further expanding the French network. Prague Airport identifies Lille as a new destination and lists the service among the routes being added to its network.

Lille provides access to northern France and nearby cross-border markets, potentially broadening the geographical base of visitors travelling to Czechia. The connection also supports the wider strategy of strengthening European connectivity as Prague Airport develops a network of up to 200 destinations.

Brindisi–Prague: Southern Italy Gets a Direct Route

Italy is one of Prague Airport’s strongest country markets, and Brindisi–Prague adds a new connection to southern Italy. Eurowings launched the route on 3 June 2026, operating once weekly, according to Prague Airport’s confirmed 2026 new-destination programme.

The development is particularly significant because Italy already accounted for almost 1.9 million passengers and 22 destinations at Prague Airport in 2025. Additional routes therefore reinforce an established tourism corridor while creating new opportunities for leisure, cultural and short-break travel.

Palermo–Prague: Sicily Gets More Prague Connectivity

Palermo–Prague represents another major Italian expansion, with Prague Airport listing two new services beginning in September 2026. One service starts on 1 September, while another begins on 6 September, giving travellers additional direct options between Prague and Sicily.

The route strengthens Czechia’s access to one of Italy’s most important leisure regions while also increasing travel opportunities for Czech visitors. Together with Brindisi, the Palermo services make Italy one of the most prominent source markets receiving new Prague connectivity in 2026.

Ibiza–Prague: Spain Gains a New Leisure Link

The Ibiza–Prague route launched on 1 June 2026, operated by Eurowings once weekly. Prague Airport classifies Ibiza as a new Spanish destination within the 2026 network.

Spain was already one of Prague Airport’s largest international markets, recording almost 1.8 million passengers and 18 destinations in 2025. The new Ibiza service adds a strong leisure component to that network and further connects Czechia with Spain’s tourism economy.

Poprad-Tatry–Prague: A New Central European Tourism Link

The Poprad-Tatry–Prague route is particularly interesting because it connects two major tourism regions rather than simply linking large capital cities. The route gives Czech travellers easier access to Slovakia’s High Tatras region while providing Slovak passengers with a direct air connection to Prague.

The service demonstrates how regional aviation can support two-way tourism and encourage short breaks, outdoor travel and leisure journeys. It also complements Prague Airport’s wider 2026 strategy of expanding European connectivity alongside long-haul routes.

New Routes Give Czech Tourism a Wider Reach

Prague Airport’s 2026 summer schedule offers flights to 183 destinations with 77 airlines, 15 more destinations than the previous year, while total seat capacity is expected to rise by 6%. Italy leads the airport’s summer network with 20 destinations, followed by Greece with 20, Spain with 18, the UK with 14 and France with nine.

The new routes therefore represent more than an increase in aviation capacity. They strengthen Czechia’s ability to attract visitors from established tourism markets, open access from regional cities and support a broader travel economy in which Prague can increasingly function as a gateway to destinations across the country.

Czechia Has Different Tourism Markets — and Different Opportunities

The evidence shows that Czechia does not have one international tourism market but several distinct travel ecosystems. Germany and Poland provide strong regional opportunities, the UK remains heavily Prague-oriented, the US offers long-haul cultural and multi-destination potential, while France, Italy, Spain, Austria and Asian markets provide additional opportunities for heritage, gastronomy, wellness and city-break tourism.

The cause is Germany’s geographical proximity, strong road connectivity and established interest in Czechia’s culture, spas, nature and regional destinations. The answer is clear: Germany currently stands as Czechia’s strongest foreign tourism market by overall visitor impact. The reason extends beyond arrival numbers because German tourists are more geographically dispersed than several competing markets. They visit Prague, but they also travel towards Karlovy Vary, Mariánské Lázně, mountain areas and other regional destinations. Consequently, German tourism supports a wider network of hotels, restaurants, attractions and local businesses. This combination of scale, accessibility, overnight demand and regional spending gives Germany a decisive advantage over other international source markets.

The latest Q2 2026 slowdown makes this distinction more important because future tourism growth may depend less on simply increasing visitor numbers and more on encouraging existing international travellers to stay longer, visit more destinations and spend beyond Prague. CzechTourism’s own data infrastructure tracks regional accommodation, source markets and destination performance, providing the industry with increasingly detailed evidence for developing this more balanced tourism model.

Germany’s position at the top of Czechia’s international tourism market is not simply the result of sending more tourists than other nations. Instead, the country combines substantial visitor numbers with strong overnight demand and a broader regional travel pattern, giving German tourism an influence that extends well beyond Prague. In Q2 2026, Czechia welcomed approximately 650,000 German guests, while they generated almost 1.8 million overnight stays, despite arrivals declining 0.6% year-on-year.

At the same time, other nations remain crucial to Czechia’s travel economy. Slovakia and Poland provide strong neighbouring-market demand, while the United Kingdom remains an important source of cultural and city-break tourism. The United States adds valuable long-haul demand, while France, Italy, Spain, Austria and Asian markets create further opportunities for heritage, gastronomy, wellness and leisure tourism.

However, Germany remains the clear winner when the comparison considers both scale and geographical reach. German travellers are more likely to combine Prague with regional experiences, including Czech spa destinations, mountains, nature and historic towns. This creates wider economic benefits and gives smaller destinations greater opportunities to capture international spending.

Therefore, the latest comparison sends a powerful message for Czechia’s tourism industry. The country does not need to rely solely on attracting more visitors to Prague. Instead, it can learn from Germany’s travel pattern and encourage other international markets to explore further, stay longer and discover more of Czechia. That strategy could strengthen tourism resilience while spreading visitor spending across the country.

Frequently Asked Questions

Is tourism growing in Czechia in 2026?

Yes, but growth has become modest, with Q2 2026 arrivals increasing 0.5% and overnight stays rising 0.3% year-on-year. Foreign guest demand stagnated, making domestic travel an important source of continued growth.

Which country sends the most tourists to Czechia?

Germany remains Czechia’s leading foreign source market, with around 650,000 arrivals recorded during Q2 2026. German visitors also generated almost 1.8 million overnight stays during the quarter.

Where do German tourists travel in Czechia?

German tourists travel beyond Prague to spa destinations, mountain areas, historical towns and nature-based destinations. Their relatively high regional spread makes them especially important for tourism businesses outside the capital.

Where do UK tourists go in Czechia?

British visitors remain strongly concentrated in Prague, while Český Krumlov, Kutná Hora, Brno and Plzeň offer additional cultural and regional opportunities. Official Czech sources also identify growing British interest in less-discovered destinations and authentic experiences.

Why is Prague so important to UK tourism?

Prague is highly accessible by air and suits the UK’s strong short-break travel market, while its history, architecture, culture, food and nightlife provide a concentrated experience within a three- to four-day trip. CzechTourism nevertheless sees significant potential to use Prague as a gateway to other Czech regions.

Can Czechia reduce tourism concentration in Prague?

Yes, and this is already a stated strategic priority for CzechTourism. Developing regional products around wellness, nature, culture, gastronomy, outdoor activities and authentic experiences can encourage visitors to extend their stays and distribute tourism spending more widely across Czechia.