Xiamen’s Cross-Straits Kite Exchange: A Stunning Display of Culture and Tourism

Published on November 25, 2025

Xiamen, a coastal city in Fujian Province, hosted the 2025 Cross-StraitsKite Exchange Event from November 22 to 23 at Yefengzhai Beach. During the event, the city became the focal point in the region for cultural and kite-flying tourism. While the tourists and the locals watched, stunt kite teams and kite flying enthusiasts performed amazing kite stunts and synchronised sequences with their kites. The beach event included the flying of oversized, uniquely designed kites and the formation flying of many small kites. Participants and spectators at the beach event made the city a rising beach tourism and cultural festival destination.

The Cross-Straits Kite Exchange is a traditional event celebrating kite flying and is much-awaited in Xiamen. In a theatre of the beach, this event featured performances of stunt kites set to music, soft-body kites, and kite flying synchronisations. Participants and spectators at this event came from many countries. The successful weekend contributed to the city’s growing reputation as a cultural hub and tourism destination.

Cultural Tourism and Visitor Appeal in Xiamen Situated in southeastern China, Xiamen is renowned for its natural scenery, favourable weather, and culture. Considering all those attributes, Xiamen is both historically and modernly a tourism treasure. Domestic and overseas travellers visit the cross-strait tourism offering sites, including Gulangyu Island, Nanputuo Temple, and Xiamen University, and the cross-strait kite exchange. Yefengzhai, a coastal gem, is one of Xiamen’s most popular kite exchange festival locations. Local and foreign visitors enjoy its many outdoor activities. Pristine shorelines and a relaxed atmosphere boast great outdoor kite flying settings and host traditions for many Chinese events and festivals. Kite flying has become a sport.

The Cross-Straits Kite Exchange provides tourists an opportunity to enjoy an artistic cultural activity and the natural environment of the beach. Tourists can take in the wide variety of kites, enjoy the coastal breeze, and walk the beach. The event also supports Xiamen’s coastal tourism, providing the city economic benefits.

The Cross-Straits Kite Exchange is a significant event in the tourism calendar of Xiamen and the nearby region, which helps to increase local tourism and establishes Xiamen as a key player in cultural tourism in the country. The festival attracts tourists from various international and domestic regions to the city, where they utilize local hospitality services and partake in other cultural activities offered.

The 2025 event had strong contestant draw by kite teams. Once again, worlds on a string, kites, choreographed and kites synchronizing, were flown to giant kites and splendor. Never to be forgotten, dazzling kite shows entertained all to the first time and to the seasoned kite hobbyist. Once more, kite shows sculpted the culture of Xiamen and the family fun and recreation service of place.

With the festivals popularity, the restaurants and retails, and the hospitality of the region, the economic growing trend is fueled. Xiamen’s guesthouses and hotels were filled to capacity, for kite perfomances attracted people and travellers from the sea and from the cities of Beijing, Shanghai, Guangzhou and other destinations of the world. The culture and the attractions of Xiamen to the visiting and dancing the local culture to the flowing of the great number of tourists to the local community’s profit, is the great opportunity of the local businesses.

Global Kite Flying and Culture Exchange

The Cross-Straits Kite Exchange has developed in visibility and scope and attracts kiting enthusiasts from China and abroad. It is also a cultural marketplace enabling the different teams to display their nation’s unique styles and inventions in kite flying. The festival furthers intercultural communication and celebrates the universal kite flying passion people of all cultures and nations partake in. The

The international participants like the kite fliers from Japan, South Korea and Thailand, and the local kite fliers form competitive and cooperative teams to make the festival truly international. This international participation and the culture of the festival demonstrate Xiamein on the world cultural tourism border. The world is investing in Xiamein to promote traditional Chinese arts and tourism.

Future Kite Tourism in Xiamen

More of events in the Cross-Strait Kite Exchange will support Xiamen tourism tether facility in china and support cities tradition and modern integration with tourism as Xiamen offer tourist experiences with natural beauty and cultural traditions in its festivals and historical sites

Xiamen tourism strategy will continue to attract tourists as the Cross-Strait Kite Exchange fulfil modern tourists desires for culture and entertainment integration. With its striking visual impact, Xiamen kite may be the ultimate entertainment in the coast.

Conclusion

Yefengzhai Beach in Xiamen successfully promoted the city’s tourism and cultural legacy, especially through the Cross-Straits Kite Exchange. The cultural event that featured the historic art of kite flying drew spectators and participants from around the globe, and now, Xiamen is recognized as an active center of cultural and civic tourism. The incorporation of art, culture, and nature demonstrates the potential of cultural events and festivals to broaden tourism appeal, and now Xiamen is set to become a cultural civic travel destination.