TTW
TTW

RBH Appoints Lesley Divers as Group Director of Revenue as UK Hotel Portfolio Surges Past 50 Properties

Lesley divers
Hospitalitynet

RBH Hospitality Management has appointed Lesley Divers as Group Director of Revenue, strengthening its senior commercial and revenue leadership as the UK hotel management company continues to expand its diverse portfolio.

Divers brings more than a decade of experience in the hotel industry to the newly announced role. Her appointment comes during a period of sustained growth for RBH, with the company adding several new hotel management agreements across the UK and preparing to take on further high-profile properties.

Lesley Divers Takes on Group Revenue Leadership

As Group Director of Revenue, Divers will join RBH’s senior leadership structure at an important stage of the company’s development.

Revenue management has become increasingly central to hotel performance, with sophisticated pricing, demand forecasting, inventory management and market analysis playing a major role in determining a property’s financial results.

Advertisement

Advertisement

Divers’ more than 10 years of hotel industry experience provides a foundation for supporting RBH’s revenue strategy across its growing collection of properties.

Her appointment comes as the company manages an increasingly varied portfolio, spanning different hotel brands, market segments, locations and operating models.

Revenue Strategy Becomes More Important as RBH Grows

For a hotel management company, portfolio expansion creates greater complexity in revenue management.

Hotels can face different patterns of demand depending on their location, brand positioning, customer mix and seasonality. City-centre properties may depend heavily on corporate and events demand, while leisure resorts can experience substantial seasonal fluctuations.

Advertisement

Advertisement

Serviced apartments and extended-stay properties can also require different approaches to pricing and inventory management.

A group-level revenue function can help ensure that individual properties respond effectively to market conditions while remaining aligned with wider commercial objectives.

Divers will therefore take on her new position as RBH continues to build the scale and diversity of its managed hotel estate.

Lesley Divers Appointment at a Glance

CategoryDetails
New positionGroup Director of Revenue
CompanyRBH Hospitality Management
Industry experienceMore than 10 years
Core areaHotel revenue management
MarketUnited Kingdom
HeadquartersLondon
Strategic contextRBH portfolio expansion
PortfolioBranded, independent and serviced accommodation

RBH Adds New Properties Across the UK

Divers’ appointment follows a series of new hotel signings secured by RBH Hospitality Management during 2026.

The company has added two Staybridge Suites properties in Liverpool and Newcastle, expanding its presence within the extended-stay and serviced accommodation sector.

RBH has also announced management appointments for Radisson Hotel Liverpool and Hyatt Place London City East.

The new properties broaden RBH’s geographical footprint while adding different commercial models to its existing portfolio.

For the revenue function, such expansion creates opportunities to develop increasingly sophisticated strategies across individual hotels while identifying broader trends across the group.

Cameron House Strengthens Luxury Portfolio

RBH has also announced its appointment to manage Cameron House on Loch Lomond, an iconic five-star property in Scotland.

The addition introduces a major luxury destination to RBH’s portfolio and further demonstrates the range of properties managed by the company.

Cameron House operates within a very different demand environment from an urban hotel such as Radisson Hotel Liverpool or an extended-stay property such as Staybridge Suites.

Revenue strategy must consequently account for the different booking patterns, customer segments and seasonal demand associated with each property.

More Than 50 Hotels Under Management

RBH describes itself as one of the UK’s leading independent hotel management companies, operating more than 50 hotels across the branded and independent hotel sectors.

Its portfolio includes properties ranging from luxury and upper-upscale hotels to midscale accommodation and serviced apartments.

Among its portfolio are The Edinburgh Grand and The Municipal Hotel, Liverpool – MGallery, illustrating the variety of properties within its management platform.

This diversity makes central revenue leadership increasingly significant.

Revenue management can help individual hotels optimise room availability and pricing while responding to changing demand patterns in their respective markets.

Supporting Commercial Performance

Revenue management sits at the intersection of several critical hotel functions.

Pricing decisions must reflect demand forecasts, competitive positioning, booking pace, seasonality and available inventory. At the same time, revenue strategies increasingly interact with sales, marketing and distribution decisions.

For a management company overseeing more than 50 hotels, coordinating these disciplines can help create a more consistent approach to commercial performance.

Divers’ new group-level position therefore arrives at a time when RBH is increasing both the size and complexity of its hotel portfolio.

Her experience across more than a decade in the hotel industry will support the company’s efforts to strengthen revenue performance as additional properties join its platform.

A Diverse Portfolio Requires Flexible Revenue Management

The expansion of RBH demonstrates why revenue management must remain adaptable.

A luxury Scottish resort, a London city hotel, an extended-stay property in Newcastle and a Liverpool branded hotel can all experience different demand patterns.

Applying a single commercial approach across such a portfolio would not necessarily reflect the individual characteristics of each market.

Instead, group revenue leadership can provide strategic oversight while allowing property-level teams to respond to local conditions.

That balance is particularly important for an independent hotel management company managing both branded and independent properties.

RBH Strengthens Its Senior Commercial Structure

The appointment of Lesley Divers comes alongside other senior leadership developments at RBH as the company continues to grow.

The organisation has recently expanded its hotel portfolio through multiple new agreements, increasing the need for strong commercial coordination across its operations.

Revenue leadership is particularly relevant as hotel operators face changing traveller behaviour, evolving distribution channels and increasingly data-driven pricing environments.

By appointing a dedicated Group Director of Revenue, RBH is reinforcing the function at group level as its portfolio expands.

What the Appointment Means for RBH

Divers’ arrival adds experienced revenue leadership to an organisation managing an increasingly broad collection of UK hotels.

Her more than 10 years of hotel industry experience provides relevant knowledge as RBH integrates new properties and continues developing its commercial infrastructure.

The appointment also reflects the growing importance of revenue management within hotel management companies, where optimising room performance can have a direct impact on occupancy, rates and overall profitability.

With several new properties already added during 2026 and Cameron House joining its portfolio, RBH is entering a period in which group-wide commercial coordination will become increasingly important.

A New Revenue Chapter for RBH

The appointment of Lesley Divers as Group Director of Revenue strengthens RBH Hospitality Management’s leadership structure as the company continues its UK expansion.

With more than 50 hotels across luxury, upper-upscale, midscale, independent and serviced accommodation sectors, RBH operates a portfolio requiring varied and responsive revenue strategies.

The addition of Staybridge Suites properties in Liverpool and Newcastle, Radisson Hotel Liverpool and Hyatt Place London City East, alongside the management appointment at Cameron House on Loch Lomond, is increasing both the scale and complexity of the business.

Against this backdrop, Divers’ new group-level role places revenue management at the centre of RBH’s continued commercial development.

Her appointment is therefore positioned to support the company as it seeks to maximise performance across an expanding hotel portfolio while adapting revenue strategies to the distinct requirements of each property and destination.

Advertisement

Share On:

Advertisement

Advertisement

Gtranslate

PARTNERS

@

Subscribe to our Newsletters

I want to receive travel news and trade event updates from Travel And Tour World. I have read Travel And Tour World's Privacy Notice .