Yuewen Music Festival Launches at Siloso Beach with a Spectacular Array of Performances

Published on December 28, 2024

The Yuewen Music Festival made a stunning debut on its first day at Siloso Beach, Sentosa, captivating attendees with a series of spectacular performances.

The festival began with a high-energy set from DJ Tech’1, whose electrifying DJ skills quickly set a lively mood for the night. His inventive soundtracks had the crowd dancing from the start.

Olivia Marsh followed, enchanting the audience with her hit songs “Backseat + Waterworks” and “Pina Colada.” Her compelling stage presence and robust vocals made a lasting impact.

Maggie Chiang delighted her fans with a mix of fresh tracks and beloved hits like “Round and Round” and “Poet Of The Night,” sparking emotional sing-alongs among the crowd.

The band KISS OF LIFE energized the audience with their distinctive style, playing popular songs “Sticky” and “Midas Touch” that brought waves of excitement.

K-pop stars ITZY thrilled fans with performances of “GOLD” and “WANNABE,” displaying their impressive dance routines and charismatic appeal.

Red Velvet – IRENE & SEULGI delivered a formidable performance with songs like “28 Reasons” and “Monster,” captivating the crowd with their flawless harmonies and striking visuals.

LaLa Hsu added a touch of soul to the festival, performing “I Dare You” and “Lost Desert,” which deeply touched the audience and created a warm, intimate vibe.

PP Krit offered a charming set, performing a variety of songs that showcased his connection with the audience, making his performance a highlight of the evening.

Billkin concluded the night with an enthralling performance that included hits like “Daily Magic” and “Ever Forever,” receiving enthusiastic cheers and applause as he ended Day 1 on an uplifting note.

The Yuewen Music Festival represents Yuewen’s initial foray into hosting major music events in Singapore, aiming to use music as a dynamic tool for connecting with younger audiences and enhancing the emotional attachment to their intellectual properties (IPs). The festival’s diverse lineup allowed for a broad range of activities, from musical performances to IP showcases and the sale of unique merchandise. Sales of Yuewen Goods, exclusive merchandise inspired by Yuewen’s popular IPs, were notably strong, underscoring the festival’s success among participants.

This event marks the beginning of Yuewen’s strategy to broaden its IP offerings globally and to innovate within the IP experience space. Moving forward, Yuewen plans to introduce various offline activities, including the IP marketplace “YUEWEN WONDERLAND” and the Yuewen Global IP Awards, in partnership with the Singapore Tourism Board. These initiatives aim to create standout IP experiences with both local and international artists and partners, enhancing Singapore’s position as a prime tourism destination.

Founded in March 2015 and listed as HKEX: 0772 (formerly known as China Literature Limited), Yuewen is a cultural and entertainment group dedicated to creating and cultivating IP derived from online literature.