Nicaragua Expands December Tourism Campaign Across El Salvador and Honduras to Boost Regional Travel

Written By: Ananya Dey

Ananya Dey

I amAnanya Dey, a Journalism and Mass Communication postgraduate with a Bachelor's degree in Political Science (Honours). I am passionate about travel, writing, and research, with a strong interest in storytelling and content creation.

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September 8, 2026 10:29 PM

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Nicaragua Expands December Tourism Campaign Across El Salvador and Honduras to Boost Regional Travel, putting nearby markets at the centre of its year-end strategy. Nicaragua Expands December Tourism Campaign Across El Salvador and Honduras to Boost Regional Travel because officials want more holiday visitors and stronger regional connections. Therefore, INTUR promoted destinations, December activities and infrastructure projects in San Salvador and Tegucigalpa. It also brought tourism companies together with Avianca, Transporte del Sol and Tica Bus. These meetings support easier air and land access. As a result, Nicaragua is combining promotion, transport cooperation and cultural appeal to encourage December travel.

Nicaragua December Tourism Promotion Data

Nicaragua’s “Diciembre en Nicaragua” campaign is targeting travellers from El Salvador and Honduras ahead of the December 2026 holiday season. INTUR presented the campaign in San Salvador on 1 September and Tegucigalpa on 3 September. The events brought together 35 tourism companies and 48 industry representatives. Business meetings involved Avianca, Transporte del Sol and Tica Bus to support air and land connectivity. Nicaragua also highlighted the Carretera Costanera and Punta Huete International Airport. The promotion combined tourism attractions, infrastructure, transport links and local culture, including traditional sweets, coffee, handicrafts and destination information.

Tourism Businesses Join Regional Promotion Effort

The official meetings brought together 35 companies and 48 tourism industry representatives from El Salvador and Honduras.

The sessions focused on presenting Nicaragua’s tourism offer for the December season, including attractions, holiday activities and future infrastructure developments.

The objective was not limited to destination promotion. INTUR also used the meetings to strengthen business links between tourism companies and transport providers.

This approach gives travel businesses in neighbouring countries more information about Nicaragua’s tourism products and creates opportunities to develop packages and regional travel offers for the December holiday period.

Avianca, Transporte del Sol and Tica Bus Join Business Meetings

Transport connectivity was a central part of the programme.

INTUR confirmed that business meetings were held with Avianca, Transporte del Sol and Tica Bus. The talks were aimed at strengthening both air and land connectivity to Nicaragua.

The presence of an airline and regional ground transport companies highlights the importance of cross-border access for Nicaragua’s tourism strategy.

For travellers from El Salvador and Honduras, better commercial cooperation between tourism companies and transport operators can support easier planning and broader access to Nicaraguan destinations.

The meetings also created opportunities to strengthen tourism commercialisation between the participating countries.

Major Infrastructure Projects Form Part of Nicaragua’s Tourism Message

INTUR also presented major infrastructure projects currently under development.

The Carretera Costanera and Punta Huete International Airport were among the projects highlighted during the tourism presentations.

These developments were included as part of Nicaragua’s wider tourism message because transport infrastructure can influence how easily visitors move through the country and how efficiently international and regional travellers reach tourism destinations.

By presenting these projects to tourism representatives in El Salvador and Honduras, Nicaragua is linking future infrastructure development with its efforts to expand regional tourism demand.

Culture and Local Products Support Destination Promotion

The campaign also used Nicaragua’s culture and local products to strengthen the visitor experience.

Participants were offered traditional sweets linked to the December season, Nicaraguan coffee and Flor de Caña rum. They also received handicrafts and tourism information about destinations across the country.

This cultural element supported the wider promotional message by showing that Nicaragua’s December tourism offer includes more than transport and attractions.

Food, crafts and local traditions remain part of the experience that Nicaragua is promoting to regional visitors.

Regional Tourism Is Central to the December 2026 Strategy

The “Diciembre en Nicaragua” campaign shows that Nicaragua is placing strong focus on nearby Central American travel markets before the end-of-year holiday season.

By promoting its attractions in San Salvador and Tegucigalpa, bringing together tourism companies, involving transport providers and presenting major infrastructure projects, INTUR is working to strengthen both visitor demand and regional connectivity.

The campaign also combines tourism marketing with business cooperation, giving Nicaragua a wider platform to attract travellers from El Salvador and Honduras during December 2026.

The official programme therefore positions regional travel, better connectivity and cultural promotion as key parts of Nicaragua’s year-end tourism strategy.

Nicaragua Expands December Tourism Campaign Across El Salvador and Honduras to Boost Regional Travel, and the reason is clear. INTUR is targeting nearby holiday markets while strengthening business and transport links before December 2026. The campaign connected tourism companies with Avianca, Transporte del Sol and Tica Bus, while also presenting Nicaragua’s attractions and infrastructure projects. This gives regional travellers more information and supports easier trip planning. It also helps tourism businesses build commercial ties. Nicaragua Expands December Tourism Campaign Across El Salvador and Honduras to Boost Regional Travel because better promotion, connectivity and cooperation can support stronger year-end visitor demand.

Image: https://www.intur.gob.ni/2026/09/04/oferta-turistica-decembrina-de-nicaragua-presentada-en-el-salvador-y-honduras/