Zanzibar Earns Prestigious Award as Best Corporate Retreat Destination in Africa, Get the Details Here

Published on December 12, 2025

It was a remarkable moment for the tourism sector in Zanzibar as the President of Zanzibar and Revolutionary Council Chairman, Dr. Hussein Ali Mwinyi, won the honor of receiving Africa’s Best Corporate Retreat Destination Award 2025 at the World Award Ceremony conducted at Bahrain. It is a historic moment for Zanzibar as it marks the first ever win for the destination, which keeps on rising as a major player within the tourism sector. Other destinations that were competing against Zanzibar include Kenya, South Africa, Morocco, and Botswana.

Zanzibar’s Growing Appeal in the Tourism Sector

Zanzibar’s recent accolade is not just a reflection of the island’s natural beauty and rich culture, but also its growing reputation as a premium destination for corporate retreats. As a place where stunning beaches meet a rich cultural history, Zanzibar has become a hub for businesses looking for unique and inspiring settings for meetings, conferences, and team-building events. The island’s tranquility, combined with its world-class facilities, has made it an ideal location for corporate gatherings looking to blend work with relaxation.

The World Travel Awards are among the most prestigious in the global tourism industry, with winners recognized for their excellence in travel and hospitality. Zanzibar’s triumph is a clear indication that the destination is making strides in offering high-quality services and experiences for the rapidly expanding meetings, incentives, conferences, and exhibitions (MICE) tourism sector. The award puts Zanzibar firmly on the global map as a sought-after destination for corporate retreats and events.

President Dr Mwinyi’s Vision for Zanzibar’s Tourism Future

Following the award presentation, President Dr. Mwinyi emphasized the importance of collaboration among tourism stakeholders to ensure that Zanzibar continues to capitalize on international recognition. He stated that Zanzibar’s victory is a reflection of the country’s continued investment in the development of its tourism sector. According to the President, the tourism industry is the “mother sector” of Zanzibar’s economy, and its growth is critical for increasing the country’s value and income from tourism-related activities.

Dr. Mwinyi stressed that in order to maintain and build upon this success, it is essential to further improve the quality of services, strengthen tourism attractions, and foster greater cooperation between public and private sectors. The award should be seen as a catalyst for encouraging greater international competition and driving innovations in the corporate and events tourism market.

Encouraging Stakeholder Cooperation and Innovation

The President’s call for increased cooperation is timely, as Zanzibar’s tourism sector prepares for another major international event: the World Travel Awards Grand Final 2026, which will be hosted in Tanzania. This global event provides a significant opportunity for Zanzibar and Tanzania to showcase their capabilities on an international stage, attracting more tourists and business travelers alike.

To ensure that the destination continues to grow as a corporate retreat hub, Dr. Mwinyi called on stakeholders to embrace creativity and enhance the quality of tourism products and services. He believes that by fostering innovation and strategic partnerships, Zanzibar can offer even more diverse and personalized experiences for corporate clients and travelers in the future.

Zanzibar’s Impact on Tanzania’s Tourism Landscape

Zanzibar’s win at the World Travel Awards is part of a broader success story for Tanzania’s tourism sector. Tanzania’s strong performance in the awards includes multiple accolades, with Zanzibar securing the title of Africa’s Best Corporate Retreat Destination and Tanzania being recognized as the World’s Leading Safari Destination. This recognition underscores the diverse tourism assets that Tanzania offers, from the iconic Serengeti National Park and Mount Kilimanjaro to Zanzibar’s pristine beaches and rich cultural heritage.

The win also has significant implications for Tanzania’s tourism strategy, positioning the country as a premier destination for a wide range of tourism types, from luxury safaris and beach holidays to corporate retreats and cultural tourism. The success of Zanzibar is part of a larger national push to develop the country’s tourism infrastructure and services, ensuring that Tanzania remains competitive in the global tourism market.

The Importance of MICE Tourism for Zanzibar’s Economy

The meetings, incentives, conferences, and exhibitions (MICE) sector is a key focus for Zanzibar’s tourism development, and the recognition as Africa’s Best Corporate Retreat Destination aligns with the island’s goal to attract more corporate events and international conferences. MICE tourism is a lucrative market, providing significant economic benefits through increased demand for hotels, transportation, and services, all of which contribute to local job creation and infrastructure development.

With its unique combination of serene beaches, luxury accommodations, and vibrant cultural experiences, Zanzibar offers corporate clients a perfect balance of productivity and relaxation. Corporate retreats and incentive programs are increasingly looking for destinations that offer more than just a meeting space, and Zanzibar’s natural beauty, combined with world-class facilities, has made it an ideal choice.

What Zanzibar Offers to Corporate Retreats and Events

Zanzibar’s appeal for corporate retreats lies in its ability to offer a unique setting that combines business with pleasure. The island’s luxury hotels and resorts are equipped with state-of-the-art conference facilities, and the range of activities available—from beach activities and cultural excursions to team-building programs—ensures that attendees can unwind and recharge. Zanzibar’s peaceful environment also provides the perfect backdrop for focused, productive meetings away from the distractions of a busy city.

In addition to its excellent facilities, Zanzibar offers a rich cultural experience for corporate groups. Visitors can explore the historic Stone Town, a UNESCO World Heritage Site, discover the island’s spice plantations, or relax on its pristine beaches. These offerings make Zanzibar an ideal destination for corporate groups seeking a rewarding and enriching experience.

Zanzibar’s Bright Tourism Future

Zanzibar being designated as Africa’s Best Corporate Retreat Destination at the 2025 World Travel Awards marks the starting point of the prosperous future ahead in its tourism industry. With its clear focus on innovation, quality service, and cooperation among stakeholders, Zanzibar remains well-placed to continue attracting visitors and corporate clients from across the world. So, as it prepares to host the World Travel Awards Grand Final in 2026, the island is certain to obtain an even more solid position as one of the greatest tourist destinations in Africa.