Zhanjiang, China: The Emerging Coastal Tourism Hub with New High-Speed Rail Access

Published on December 25, 2025

On December 25, 2025, the Guangzhou-Zhanjiang High-Speed Railway began commercial operation. This An occasion in Zhanjiang, which is located in the coastal part of Guangdong Province, marks an important step in the development of the region. A high-speed railway promises to turn this area into a major tourist center. Just on the very first day of operation, almost 200 tourists signed up for the train ride adventure organized by the culture and tourist authorities in Guangzhou in conjunction with travel agency GZL International Travel Service, which is an affiliate of Lingnan Group. These tourists were offered an opportunity to visit the tourist attractions on offer in Zhanjiang by taking part in different adventure programs ranging from three days to five days and including crossing by ferry through the picturesque Qiongzhou Strait.

A Seamless Journey to Zhanjiang: High-Speed Rail and Scenic Beauty Combined

The high-speed rail network not only facilitates faster travel but also offers passengers the chance to experience Zhanjiang’s natural beauty and cultural heritage. Many tourists opted for the “Zhanjiang plus Hainan” five-day tour, a unique blend of high-speed rail travel and ferry excursions, combining a visit to Zhanjiang’s cultural sites with the allure of Hainan Island’s duty-free shopping. The rail route’s integration with local tourism itineraries reflects a broader strategy to boost regional tourism, making Zhanjiang easily accessible to travelers from around the country.

Economic Growth Driven by Tourism: Increased Revenue and Regional Benefits

According to Wen Shuang, the vice president of GZL International Travel Service, Zhanjiang’s tourism sector has seen a notable surge in popularity. The company reported a 50% increase in revenue from Zhanjiang-related products in comparison to the previous year. As the southernmost coastal city on the Chinese mainland and the birthplace of the Leizhou culture, Zhanjiang offers a rich mix of natural landscapes and cultural attractions. With the opening of the high-speed railway, the city is poised to capitalize on its cultural tourism assets, ushering in an era of accelerated economic growth fueled by tourism.

Xiashan District: The Gateway to Zhanjiang’s Tourism Experience

Xiashan district, home to the Zhanjiang North Railway Station, has rapidly evolved into a central hub for tourism. Known as the “gateway hub” for visitors, Xiashan is strategically positioned as the first stop for tourists arriving by rail. This designation is not just a geographical marker but a key element in shaping the overall travel experience in Zhanjiang. The district serves as a focal point for many tourists who begin their journey in the city, with easy access to popular cultural and scenic sites.

Promoting Local Cuisine and Ecotourism: A Unique Seafood Experience

Zhanjiang’s unique appeal lies not only in its historical landmarks but also in its vibrant culinary scene and natural beauty. The high-speed railway connects travelers to some of the best seafood experiences in China, allowing them to enjoy freshly caught fish, shrimp, and crabs raised in the region’s pure ecological mangrove cycles. According to Xu Hechang, a village official from Zhanjiang’s Mazhang district, the railway enables tourists to experience the region’s “catch-and-eat” seafood journey, which highlights the harmonious balance between ecology and the local economy.

Local businesses are eager to showcase the region’s bounty, from pristine beaches to seafood feasts. As Chen Yu, chairman of Guangdong Maodegong Group, emphasized, the opening of the high-speed railway fulfills a long-standing desire to share Zhanjiang’s sights, flavors, and cultural experiences with visitors both from across China and abroad.

A Boost for the Local Economy: Retail, Dining, and Accommodation

The convenience of the high-speed railway is expected to revitalize the local economy, particularly sectors such as hospitality, retail, and dining. In response to the expected influx of visitors, businesses are preparing to meet the growing demand for services. Hotels and bed-and-breakfasts like the May Coast Bed and Breakfast on Naozhou Island are working overtime to renovate their properties, optimize hygiene and scenery, and enhance customer service to ensure a pleasant visitor experience.

The new rail line is also vitalizing the short-distance travel and weekend getaway markets. With easier access to Zhanjiang, more people are likely to opt for quick trips to the city, enjoying its diverse attractions and relaxed pace. The opening of the Guangzhou-Zhanjiang High-Speed Railway is seen as a game-changer for local businesses that depend on tourism.

Government Efforts to Enhance Zhanjiang’s Appeal: New Initiatives and Consumer Incentives

Zhanjiang’s government is keen on maximizing the benefits of the new high-speed rail network to enhance the city’s appeal as a tourist destination. Liu Chunhui, deputy director of the city’s commerce bureau, stated that the launch of the high-speed railway is being integrated with major events such as the “Celebrate the New Year in Zhanjiang” festivities. The government is meticulously designing travel routes that combine rail travel with winter tourism, local cuisine, and shopping, making Zhanjiang an attractive destination for both short trips and longer vacations.

To further incentivize tourists, the city has rolled out a consumer coupon campaign that supports local businesses, particularly dining establishments recognized for serving traditional Zhanjiang dishes. By promoting local food experiences, authorities aim to make Zhanjiang a destination for food lovers. The coupons are redeemable at high-quality venues, ensuring that visitors have access to the best dining experiences the city has to offer.

Winter Tourism and Family-Oriented Activities: Creating Year-Round Appeal

In addition to attracting tourists during the peak seasons, Zhanjiang is also positioning itself as a winter destination. The city will host activities like the “Winter Vacation Study Tour” in January and February, allowing families to experience Lingnan traditional culture while also strengthening family bonds. These activities will offer a unique cultural experience, making Zhanjiang an attractive option for families looking to learn, bond, and explore during their holiday vacations.

A Future-Focused Strategy for Sustainable Tourism Development

Zhanjiang’s government and local businesses are committed to upgrading the city’s tourism infrastructure, ensuring that it delivers an exceptional experience for visitors. Chen Chen, deputy director of Zhanjiang’s bureau of culture, radio, television, tourism, and sports, emphasized the importance of enhancing the quality of the city’s cultural and tourism offerings. In the coming years, the government plans to continue investing in tourism, promoting integration between transportation, culture, and local consumption. Zhanjiang is determined to become the top choice for “weekend micro-vacations” for travelers from the Guangdong-Hong Kong-Macao Greater Bay Area.

A Bright Future for Zhanjiang’s Tourism Industry

The Guangzhou-Zhanjiang High-Speed Railway is sure to make Zhanjiang a sizzling tourism destination in southern China. With a rich historical heritage, a vibrant and exotic local cuisine, and an exquisitely beautiful natural setting, the city is properly fitted to welcome more tourists, thereby enriching its economy. As the high-speed rail connects Zhanjiang to a greater national market, the city is poised to be a leading spot in the tourism business of China, a convenient and memorable destination for guests.