Zhaoxing Dong Village: How Tourism Is Transforming the Dong People’s Culture and Economy in Guizhou, China

Published on December 23, 2025

Zhaoxing Dong Village, located in the southwest of China’s Guizhou Province, is undergoing cultural and economic transformation. As the Dong New Year approaches, the village sees an influx of tourists eager to explore its rich heritage. The Dong people, with their centuries-old traditions, have devised a novel way to benefit from the tourism boom while retaining their cultural identity. Local government initiatives have been critical in leveraging the area’s ethnic cultural resources to drive economic growth, resulting in significant improvements in living conditions for the Dong community.

A Cultural Landscape Enriched by Tourism

In the past few years, Zhaoxing Dong Village has blossomed into one of the key tourism hotspots in Guizhou, thanks to its stunning cultural landscape and the vibrant traditions of the Dong people. The village, known for its unique wooden architecture, rich folk customs, and colourful festivals, offers visitors an immersive experience into the Dong ethnic culture. As tourism flows steadily into the region, the village has been recognized for its ability to balance the preservation of its cultural heritage with modern economic development.

The Dong New Year, a major cultural event celebrated with traditional dances, music, and feasts, has become a significant attraction for tourists. The approach of this festival has brought even more attention to Zhaoxing, with visitors flocking to experience the festivities firsthand. This cultural tourism, combined with government-backed initiatives, has led to a dramatic rise in the number of visitors coming to Zhaoxing to engage with its unique customs and practices.

Government Support and Strategic Development

Recognizing the potential of tourism to transform the local economy, the government has played an essential role in fostering the development of the tourism sector in Zhaoxing. The local authorities have worked closely with the Dong community to enhance infrastructure, promote local culture, and support sustainable tourism practices. Investments in roads, signage, and public facilities have made the village more accessible to tourists while ensuring that its historical integrity remains intact.

Moreover, the government has encouraged the development of various businesses that complement the tourism sector. Local residents have been trained in hospitality services, creating a robust network of homestays and catering businesses that offer tourists an authentic experience of Dong hospitality. These businesses not only provide a source of income for local families but also create opportunities for the preservation and celebration of traditional Dong customs.

The Role of Dong Craftsmanship and Ethnic Handicrafts

An integral part of the cultural tourism experience in Zhaoxing is the traditional craftsmanship of the Dong people. Over the years, the villagers have maintained their skills in wood carving, weaving, and pottery, creating a thriving market for ethnic handicrafts. These handcrafted products, such as intricately woven textiles, decorative wooden items, and traditional pottery, have gained recognition for their quality and authenticity.

The local government has been instrumental in promoting these crafts, establishing outlets for selling the products to tourists. Visitors can explore small markets where artisans demonstrate their techniques and purchase unique handmade goods. By connecting the preservation of traditional crafts with the growing demand for cultural souvenirs, the Dong community has found a sustainable way to benefit from tourism while preserving their artistic heritage.

In addition to the traditional crafts, Zhaoxing has also seen the emergence of cultural and creative products. Local entrepreneurs, inspired by the village’s cultural identity, have developed modern products such as Dong-themed apparel, souvenirs, and artworks. These products not only appeal to tourists but also contribute to the diversification of the local economy.

The Homestay and Catering Industries: A New Economic Pillar

One of the most notable changes in Zhaoxing over recent years has been the expansion of homestay accommodations and local catering businesses. With the surge in tourism, many families in Zhaoxing have opened their homes to guests, offering a chance to experience traditional Dong life in an intimate setting. These homestays are not just places to stay—they are living museums where guests can interact with locals, sample Dong cuisine, and participate in cultural activities.

Dong cuisine, known for its use of locally sourced ingredients and distinctive flavors, has become a major draw for tourists. Dishes such as steamed fish, rice cakes, and sour soup, which have been passed down through generations, are now featured prominently in the local catering businesses. These offerings provide an authentic taste of Dong culture, allowing visitors to engage with the local culinary traditions.

The government’s efforts to support the homestay and catering industries have helped create numerous jobs for local residents, boosting their income and enabling them to benefit directly from the tourism boom. These industries are expected to continue growing, contributing to the long-term economic development of Zhaoxing.

Social and Economic Improvements for the Dong Community

The surge in tourism has not only enhanced the economy of Zhaoxing but has also brought tangible improvements to the living standards of the Dong people. The revenue generated from tourism and related industries has provided local families with new opportunities for income generation, improving access to education, healthcare, and other essential services.

Furthermore, the preservation of Dong culture has become an important priority in the development of Zhaoxing. Through cultural tourism, the Dong community has been able to sustain its way of life while embracing modern economic opportunities. The involvement of younger generations in cultural tourism activities ensures that the heritage of the Dong people will continue to thrive for future generations.

Challenges and Sustainability: The Road Ahead

While tourism has brought many benefits to Zhaoxing, it has also raised concerns about sustainability. The growing number of visitors poses challenges in terms of environmental impact, preservation of cultural heritage, and maintaining the authenticity of the village. To address these concerns, local authorities and the community are working together to implement sustainable tourism practices, focusing on minimizing ecological damage and ensuring that the cultural heritage of Zhaoxing is protected.

Efforts are being made to regulate the number of visitors, maintain environmental standards, and promote responsible tourism. By prioritizing sustainability, the village hopes to continue benefiting from tourism while preserving its cultural and natural resources for future generations.

A Bright Future for Zhaoxing Dong Village

The transformation of Zhaoxing Dong Village demonstrates the power of cultural tourism in promoting economic growth and preserving heritage. The village has become a thriving tourist destination while preserving its rich cultural traditions thanks to government support, the creativity of local entrepreneurs, and the efforts of the Dong people. As the Dong New Year approaches, Zhaoxing’s blend of tradition and modernity provides a compelling example of how tourism can be used to improve livelihoods, preserve culture, and promote long-term development.