Zimbabwe tourist arrivals and tourism revenue more than doubled in 2022

Friday, February 17, 2023

Zimbabwe’s tourist sector earned $672.9 million last year, up 133% from $288.8 million in 2021. This increase is mostly because of the lifting of Covid-19 travel restrictions throughout the world.

In addition, tourist arrivals also more than doubled to 895,338 last year, from 340,000 in 2021, a rebound of over 160 per cent, Xinhua news agency reported.

Speaking at a tourism workshop in the city of Gweru in central Zimbabwe, Environment, Climate, Tourist and Hospitality Industry Minister Mangaliso Ndhlovu said the government was coming up with a national tourism strategy to cement the industry’s recovery and guide its future growth. He stated that tourism is a low-hanging fruit for the country in terms of foreign currency generation and jobs.

Ndhlovu urged for increased investment in the industry and underlined the significance of establishing a wide array of tourist items to widen the country’s attractiveness as a global destination.

“As we engage in these strategic sessions, special attention must be placed on how to leverage our competitive advantages to market tours that promote (the) culture and heritage of the people of Zimbabwe,” he said.

Investment in the industry increased 239 percent last year to $306.7 million, up from $90.4 million in 2021.

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