Zulal Wellness Resort by Chiva-Som Honoured at Qatar Tourism Awards 2025 for Leadership in Holistic Wellness Sustainability and Community Engagement

Published on December 1, 2025

Zulal Wellness Resort by Chiva-Som, Qatar’s trailblazing full-immersion wellness sanctuary and the largest of its kind in the Middle East, has solidified its reputation as a leader in holistic health and sustainable hospitality by receiving top honours at the Qatar Tourism Awards 2025. The resort, developed by Qatar’s esteemed master developers Msheireb Properties, was recognised for its transformative impact on wellness tourism and community engagement, with General Manager Ammar Samad accepting the prestigious Community Leadership – Hotelier of the Year award. This accolade celebrates Samad’s exceptional leadership and his unwavering commitment to promoting wellness, sustainability, and meaningful connections within the local community.

Now in its third edition, the Qatar Tourism Awards are a benchmark for excellence in the country’s rapidly growing tourism sector. Evaluated through a rigorous process guided by a specialised team from the United Nations Tourism framework, the awards highlight individuals and establishments that contribute significantly to elevating Qatar’s tourism landscape. With tourism forming a central pillar of the Qatar National Vision 2030, these awards underscore the strategic importance of innovation, professionalism, and sustainable practices in shaping the nation’s global reputation.

Mr. Ammar Samad, General Manager of Zulal Wellness Resort, commented, “I am deeply honoured to receive this meaningful recognition, and I extend my sincere gratitude to H.E. Saad bin Ali Al Kharji, Chairman of Qatar Tourism and the esteemed panel of judges. This award reflects the dedication of our entire Zulal team and our commitment to advancing wellness, community engagement, and sustainable hospitality in line with Qatar Tourism and Qatar National Vision 2030. Wellness is not a trend – it is a way of life and an essential pillar of the future of hospitality. I am incredibly proud of our team for their passion and commitment. Together, we will continue to create positive impact, sustain transformative wellbeing, and support our guests, our community, and Qatar’s expanding tourism sector.“

At the heart of Zulal Wellness Resort’s ethos lies a profound commitment to sustainability and environmental stewardship. The resort has pioneered a range of initiatives that promote regenerative tourism, focusing on energy-efficient infrastructure, responsible resource management, and the integration of sustainable gastronomy. From sourcing locally produced ingredients to minimising waste and carbon footprint, every aspect of the resort’s operations is designed to support ecological balance while delivering world-class wellness experiences. These efforts extend beyond environmental impact, fostering community wellbeing through partnerships, educational programs, and initiatives that enhance social responsibility across Qatar.

Zulal Wellness Resort’s unique approach to wellbeing combines Traditional Arabic and Islamic Medicine (TAIM) with modern evidence-based therapies, offering a holistic wellness journey in a tranquil coastal environment. Guests are invited to engage in bespoke programs that integrate physical, mental, and spiritual health, tailored to meet individual and family needs. The resort’s diverse offerings include wellness consultations, therapeutic treatments, nutrition guidance, and lifestyle coaching, ensuring that each visitor can achieve long-term health and vitality.

By merging tradition with innovation, Zulal Wellness Resort has positioned itself not just as a luxury destination but as a beacon of wellness leadership in the Middle East. Its commitment to holistic health, community enrichment, and environmental sustainability exemplifies Qatar’s broader vision for a healthier, more conscious society. The resort continues to inspire a new standard for wellness tourism, combining immersive experiences, ethical practices, and personalised care to create transformative outcomes for guests and the wider community.

As Qatar continues to emerge as a premier destination for global travellers, Zulal Wellness Resort by Chiva-Som stands at the forefront of this movement, demonstrating how wellness, culture, and sustainability can intersect to deliver profound and lasting impact. Its recognition at the Qatar Tourism Awards 2025 is a testament to the resort’s dedication to excellence, and its ongoing efforts will play a key role in shaping the future of holistic tourism in the region.