Zurich Joins Lucerne, Interlaken, Zermatt and St. Moritz as Top Christmas Destinations in Switzerland Offering its New Magical Markets, Snowy Landscapes and Winter Activities

Published on December 4, 2025

Switzerland is a winter wonderland during Christmas, providing the perfect setting for a holiday retreat. From the magical Christmas markets of Zurich to the snow-topped peaks of Zermatt, holiday magic abounds throughout the country. Whether it’s the lakeside lights of Lucerne, the luxury of St. Moritz, or the spectacular views of Interlaken, Switzerland maintains a lot of diversity in its Christmas destinations. Each location brings its unique mix of festive traditions, scenic views, and winter activities, making it an ideal destination for celebrating the holidays.

The Purpose of Winter Tourism in Switzerland

Winter tourism in Switzerland serves as a cornerstone for the country’s economy, attracting millions of travelers seeking both adventure and relaxation. The purpose of winter tourism is to showcase Switzerland’s world-class winter sports offerings, such as skiing and snowboarding in famous destinations like Zermatt and St. Moritz. It also aims to provide peaceful escapes through its picturesque alpine villages and festive Christmas markets. By offering a wide range of experiences, from luxurious resorts to cozy mountain retreats, winter tourism in Switzerland fosters cultural exchange, supports local economies, and strengthens its position as a global winter travel hub.

Zurich: A Winter Wonderland

Zurich, the largest city in Switzerland, transforms into a winter wonderland during the holiday season. The city’s Christmas markets are among the best in Europe. The Zurich Christmas Market at the Main Train Station is one of the largest indoor Christmas markets in Europe, featuring over 150 stalls selling a variety of gifts, festive food, and hot drinks like mulled wine. The city’s streets are lined with glimmering lights, creating a festive atmosphere perfect for shopping and sightseeing. Ice skating rinks are also set up around the city, offering fun for all ages.

Lucerne: A Fairytale Christmas Escape

Nestled by the shores of Lake Lucerne and surrounded by majestic mountains, Lucerne is like something out of a fairy tale during the Christmas season. The Old Town is beautifully decorated with lights, and the Christmas market is a great place to pick up handmade crafts, unique gifts, and holiday treats. Visitors can enjoy scenic boat rides on the lake or explore the historic bridges and charming streets that give Lucerne its enchanting character. This destination offers a cozy, festive charm for anyone looking to unwind during the holiday season.

Interlaken: Winter Adventures in the Alps

Interlaken, with its stunning views of the Jungfrau mountain range, is the ideal destination for a Christmas getaway. It offers a picturesque winter setting where visitors can enjoy snowy landscapes and partake in winter activities like ice skating on the Aare River. The town is beautifully decorated, and nearby alpine villages offer a glimpse into Swiss traditions. Interlaken is perfect for those seeking a blend of natural beauty, outdoor adventure, and holiday cheer during the festive season.

Zermatt: A Christmas Retreat by the Matterhorn

Zermatt is a car-free town located at the foot of the iconic Matterhorn mountain, making it an ideal Christmas destination for those seeking peaceful seclusion. The town’s charming Christmas markets, horse-drawn carriage rides, and snow-covered chalets add to the enchanting atmosphere. Visitors can enjoy skiing, snowboarding, and other winter sports, while taking in the breathtaking views of the Alps. Zermatt’s idyllic setting and cozy vibe make it a perfect spot to unwind and embrace the holiday spirit.

Grindelwald: A Picturesque Christmas Village

Grindelwald is a quaint alpine village in the Bernese Oberland and a perfect Christmas retreat. The village, surrounded by majestic peaks, offers a cozy atmosphere filled with festive decorations. Whether you enjoy skiing, snowboarding, or simply taking in the stunning scenery, Grindelwald offers something for everyone. The village’s Christmas market features local crafts, treats, and holiday gifts that make for a unique souvenir. The idyllic landscape and peaceful surroundings make Grindelwald a peaceful haven for Christmas.

Montreux: A Lakeside Christmas Spectacle

Montreux is located on the shores of Lake Geneva and is home to one of Switzerland’s most famous Christmas markets. Visitors can stroll along the lakeside promenade, which is beautifully lit with holiday decorations, while enjoying the festive atmosphere. The market offers a variety of holiday food, gifts, and local crafts that make Montreux a must-visit destination. The Lake Geneva backdrop adds to the charm, creating a magical atmosphere for anyone seeking a lakeside Christmas experience.

Geneva: A City of Lights and Festivity

Geneva, a city known for its international charm, is beautifully adorned during Christmas time. The Old Town hosts a classic Christmas market, while the city’s parks and streets are illuminated with bright holiday lights. The Parc des Bastions sets up an ice skating rink, adding an extra layer of festive fun. With its blend of cultural offerings and holiday magic, Geneva is perfect for visitors who enjoy a refined festive atmosphere combined with outdoor winter activities.

St. Moritz: A Glamorous Christmas Escape

Known for its luxurious resorts and snow-covered landscapes, St. Moritz is one of Switzerland’s most glamorous Christmas destinations. This upscale resort town offers visitors high-end shopping, winter sports, and festive decorations. The charming streets of St. Moritz are filled with holiday lights, and the town’s luxury hotels and cozy chalets offer a sophisticated way to celebrate Christmas. Whether you enjoy skiing or simply indulging in the finer things in life, St. Moritz offers a luxurious festive retreat.

Basel: A Christmas Market Filled with Charm

Basel, known for its rich cultural scene and historic architecture, is a top destination during the Christmas season. The city’s Old Town hosts a traditional Christmas market, where visitors can find Swiss crafts, chocolates, and mulled wine. The historic buildings of Basel are illuminated with festive lights, adding to the town’s charm. Visitors can enjoy the city’s cultural offerings and historical landmarks, all while soaking in the magical Christmas atmosphere.

Lugano: A Warm Christmas by the Lake

Located in the Italian-speaking part of Switzerland, Lugano offers a warmer Christmas atmosphere compared to other Swiss towns. The city, nestled beside Lake Lugano and surrounded by mountains, is perfect for visitors who enjoy a blend of Italian charm and Swiss holiday traditions. The Christmas market in Lugano offers Italian-inspired gifts and food, adding a unique flavor to the holiday experience. The combination of stunning natural beauty and festive cheer makes Lugano an attractive destination for a holiday retreat.

Zurich Christmas Market: Zurich’s Christmas market at the Main Train Station is one of Europe’s largest indoor markets, featuring over 150 stalls brimming with festive decorations, unique gifts, and delicious treats. The stunning Zurich Hauptbahnhof is beautifully decorated with sparkling lights and a large Christmas tree, creating a magical atmosphere for visitors. From mulled wine to artisanal goods, it’s a must-visit for anyone looking to experience Zurich’s holiday spirit.

Montreux Christmas Market: Located on the shores of Lake Geneva, Montreux’s Christmas market is one of Switzerland’s most famous and scenic. The market features cozy wooden stalls offering a variety of seasonal goods, from crafts to holiday treats. Visitors can stroll along the lakeside promenade, enjoying the festive lights, snow-dusted scenery, and twinkling decorations. The serene backdrop of the lake and snow-covered mountains enhances the magical atmosphere, making it a perfect holiday destination.

St. Moritz Christmas Market: The luxurious St. Moritz Christmas market combines festive charm with snowy elegance. Located in the heart of the upscale resort town, this market offers a stunning winter backdrop with snow-covered mountains and sparkling lights. Visitors can enjoy fine holiday goods, local treats, and artisanal crafts. The town’s exclusive ambiance, paired with its outdoor ice skating rink and glowing Christmas tree, makes St. Moritz a top destination for those seeking a chic and festive getaway.

Switzerland: A Must-Visit Destination for the Christmas 2025

From magical markets and snowy landscapes, to winter sports and luxury getaways, Switzerland’s Christmas destinations have something for every taste. Whatever your thing may be-festive light displays in Zurich, quaint charms in Zermatt, or picturesque beauty in Grindelwald-each one has its own magic at Christmas time. Historic markets dot the country’s picturesque villages, while world-class skiing makes Switzerland a true Christmas paradise during the holiday season. Immerse yourself in the magic of this season and create unforgettable moments in the enchanting towns of Switzerland.