RBH Promotes Kim Pedlar to Group Director of Sales as UK Hotel Portfolio Expands

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September 11, 2026 16:24 GMT+5:30

RBH Hospitality Management has promoted Kim Pedlar to Group Director of Sales, strengthening its senior commercial leadership as the UK hotel management company continues to expand its portfolio.

Pedlar previously served as Director of Independent Hotel Sales Performance at RBH, where she developed proven commercial expertise across the company’s independent hotel operations. Her promotion gives her a broader group-level sales responsibility at a time when RBH is adding properties across several UK markets.

Kim Pedlar Takes on Expanded Sales Leadership

In her new role, Pedlar will take on wider responsibility for the group’s sales direction as RBH continues to pursue growth across its diverse collection of hotels.

Her previous position focused on independent hotel sales performance, providing her with direct experience in developing commercial performance within properties operating outside standard branded hotel structures.

That background is particularly relevant to RBH, which manages a combination of branded, independent and serviced accommodation properties across different market segments.

The promotion strengthens the company’s focus on coordinated sales performance as its operating platform becomes larger and more diverse.

Commercial Expertise at the Centre of Growth

For a hotel management company, sales leadership plays an important role in converting the strength of an individual property into sustained commercial performance.

Hotel sales teams work across multiple demand segments, including corporate travel, leisure, groups, meetings and events, travel trade and other business sources.

Pedlar’s experience in independent hotel sales performance provides an understanding of how commercial strategies can be adapted to individual properties rather than relying solely on standardised brand structures.

That experience will become increasingly important as RBH continues to add hotels with different positioning, locations and customer profiles.

Kim Pedlar’s Career Profile

RBH Continues Rapid Portfolio Expansion

Pedlar’s promotion comes during a period of significant expansion for RBH Hospitality Management.

The company has secured several new hotel management agreements during 2026, increasing its presence in major UK cities and destinations.

Among the latest additions are two Staybridge Suites properties in Liverpool and Newcastle, strengthening RBH’s position in the extended-stay and serviced accommodation market.

The company has also added Radisson Hotel Liverpool and Hyatt Place London City East to its growing portfolio.

Each new property introduces additional sales opportunities while also creating a need for coordinated commercial strategies across different brands and market segments.

Cameron House Adds Major Scottish Property

RBH has also announced its appointment to manage Cameron House on Loch Lomond, an iconic five-star Scottish property.

The appointment gives RBH exposure to another important segment of the UK hospitality market, with the Loch Lomond resort offering a markedly different commercial proposition from city-centre hotels and extended-stay properties.

The addition further illustrates the breadth of RBH’s portfolio and creates additional opportunities for group-wide sales coordination.

As the company expands across regions and hotel categories, senior sales leadership can play an increasingly important role in identifying cross-market opportunities and maintaining consistent commercial focus.

A Diverse Hotel Portfolio

RBH currently operates more than 50 hotels across the UK hotel sector, according to the company information supplied.

Its portfolio spans a range of accommodation categories, from luxury and upper-upscale hotels to midscale properties and serviced apartments.

Among its recognised properties are The Edinburgh Grand and The Municipal Hotel, Liverpool – MGallery.

The diversity of the portfolio means that sales strategies must reflect the specific characteristics of each property.

A luxury independent hotel, for example, may require a different approach to relationship building and market positioning from an internationally branded extended-stay property.

Pedlar’s expanded role comes with experience directly connected to this challenge.

Sales Leadership Across Multiple Hotel Segments

The growth of RBH’s portfolio also increases the importance of balancing local property-level sales activity with wider group objectives.

A centralised sales strategy can help identify opportunities across markets, strengthen relationships with major commercial partners and ensure individual hotels have access to broader sales resources.

At the same time, independent properties require flexibility to communicate their individual identity and compete effectively within their destinations.

Pedlar’s previous responsibility for independent hotel sales performance gives her relevant experience in navigating that balance.

Her move to Group Director of Sales therefore represents an expansion of an existing commercial remit rather than a departure from her established area of expertise.

Supporting RBH’s Next Growth Phase

The timing of the promotion is closely aligned with RBH’s current expansion programme.

The addition of hotels in Liverpool, Newcastle and London, together with the upcoming management of Cameron House, means the company is operating across an increasingly broad geographical and commercial footprint.

For RBH, sales performance will be central to ensuring that newly managed properties achieve their market potential.

The Group Director of Sales role can provide greater coordination across those properties while supporting the commercial objectives established by individual hotel teams.

Why the Promotion Matters

Pedlar’s promotion demonstrates the importance RBH places on commercial performance and sales leadership as it expands.

Her previous role gave her responsibility for independent hotel sales performance, while the new position broadens that experience across the wider group.

The move also strengthens continuity within RBH’s leadership structure because Pedlar already understands the company’s operating environment, portfolio and commercial priorities.

That familiarity can be particularly valuable during a period of rapid expansion, when newly signed properties must be integrated into the wider management platform.

RBH Strengthens Group Sales Strategy

The promotion of Kim Pedlar to Group Director of Sales comes at a significant stage in RBH’s development.

With more than 50 hotels spanning luxury, upper-upscale, midscale, independent and serviced accommodation, the company operates a portfolio requiring varied and increasingly sophisticated sales strategies.

Pedlar brings existing knowledge of RBH and experience in independent hotel sales performance, giving her a strong foundation for the expanded group-level role.

As new properties including Staybridge Suites hotels in Liverpool and Newcastle, Radisson Hotel Liverpool and Hyatt Place London City East join the portfolio, while Cameron House adds a major Scottish luxury destination, RBH’s sales function will have an increasingly important role in supporting growth.

Her appointment places commercial leadership at the centre of that expansion, with the wider objective of strengthening hotel performance and positioning RBH for its next stage of development.