Barbican appointed Jenny Waller as head of sales

Tuesday, April 23, 2019

The Barbican has recently appointed Jenny Waller as head of sales. As a Head of sales she will manage the growing sales team which includes a rehabilitated focus on international and association markets. Jenny Waller will be supported in her role by the newly appointed deputy head of sales, Charlie Smith.

Jenny Waller has been promoted from the role of senior account manager within the Barbican team, where she has already achieved a number of significant wins for the world-leading arts and conference venue. These include major corporate and association events due to take place over the coming 24 months. Prior to working at the Barbican, Jenny spent four years developing industry knowledge and expertise at Park Plaza Hotels.

Charlie Smith returns to the Barbican, where he worked as an account manager for two years between 2016 and 2018. Other experience includes time developing sales skills at both Dreamland and HMS President.

Jackie Boughton, head of business events at the Barbican said that the Barbican is going from strength to strength.

Last year we opened and showcased our new cinema offering, comprised of two cinemas and supporting food and beverage, as well as exhibition or networking space capable of seating up to 150 for conferences, meetings and private screenings.

When added to our wider offering it makes the Barbican one of Europe’s most comprehensive venues. This in turn has led to an increase in both association and international bookings. Jenny has been instrumental in that success over the last year and was therefore the perfect choice to take on the demanding role leading our sales team. It is also a real pleasure to welcome Charlie back to the team – his in-depth knowledge of the venue is already having a significant impact on new business development.

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