CHTA President praises diversity of the region, calling it a most welcoming region

Published on : Friday, February 1, 2019

The President of the Caribbean Hotel and Tourism Association (CHTA), Patricia Affonso-Dass, praised the diversity of the region, calling it the most welcoming region in the world.


Addressing the 37th annual Caribbean Travel Marketplace, which is the Caribbean’s largest tourism marketing event, she said that it was time to change the way the world known the region. Patricia said, “From the most tourism-dependent in the world to the world’s most desirable, most tolerant and inclusive, most welcoming, most hospitable, most facilitative and investment-friendly and most environmentally sensitive region in the world.”


She said that she wanted the Caribbean to be known as a region where genuine service is delivered by “regionally proud, highly trained professionals who understand the critical importance of their role and their importance to the success, sustainability and economic viability of the region.”


The Barbados-based hotelier said that the people of the region are “our most important asset and our most marketable commodity.”


Patricia further added that her dream is for the Caribbean region “to continue to stand strong and united, to be synonymous with a genuine welcome, an authentic experience and excellent service delivered with soul and pride.”


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