Sabah turns out to be a popular incentive tourism destination

Published on : Tuesday, June 25, 2019

Increasingly, Sabah is turning out to be popular as a destination for incentive tourism, said Deputy Chief Minister Datuk Christina Liew.


She advanced this view after taking part in the Pearlosophy Incentive Dinner dubbed Diner en Blanc for some 1,000 agents of the cosmetic brand from China, at Shangri-La’s Rasa Ria Resort & Spa, Saturday.


Liew, who is also Minister of Tourism, Culture and Environment, outlined their continuing tour of Sabah (as part of the company’s incentive reward scheme for employees) as a major accomplishment regarding revenue generation for the State. The tour was arranged by HTC Travel Services (M) Sdn Bhd, Sabah Branch.


“We greatly welcome this type of MICE (Meetings, Incentives, Conventions & Events) tourism package to Sabah.”


“Sabah has plenty to offer with lots of sun, sea and sand – you name it, beaches, islands, mountains, rivers, tropical forests, wildlife, seafood and native handicraft.”


“We have the best (radiant) sunset in the world, and these tourists really enjoy themselves,” she remarked.


Incentive tourism is planned to assist as well as motivate employees to arrive at a specific business goal or other business-related objectives.


Liew explained that her Ministry will be working towards having more MICE events in Sabah, adding “The MICE market is a big money-spinner in the travel industry.”


The Minister is quite pleased that the Pearlosophy contingent will be visiting Tawau and Semporna on the way to Sipadan and Mabul as part of their incentive tour after a five-night stay at the five-star resort.


“I understand they will also spend two nights in Tawau and two nights on Mabul Island.”
As per the tour organizers, they invested around RM6 million on bringing the 1,000 MICE participants (Pearlosophy agents), Astro announcers, artistes from Taiwan and Kuala Lumpur and showbiz equipment to Sabah, hotel accommodation, logistics and the incentive dinner.


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