Tuesday, January 10, 2023
Sports tourism is expected to boost the local hospitality and events economy by millions of euros in UAE with sports tourists flocking to the destination, Euronews reported.
The sports sector has pumped in more than €2 billion to the economy, accounting for 2.3% of the emirate’s annual GDP, latest figures from Dubai Sports Council show
The UAE topped the list of preferred destinations for those travelling to the region to catch the 2022 FIFA World Cup in Qatar.
According to the World Trade Organisation, the Middle East is becoming the fastest-growing sports tourism destination on the planet, with the market valued at an estimated €550 billion. The average traveller in Dubai spends around €4,500 on hotel stays, transport, shopping and exploring the city.
The DP World Tour Championship at Jumeirah Golf Estates is one of the big money spinners, reports Euronews.
Euronews quoted DP World Tour Championship, Head of Tourism Development Simon Cory-Wright as saying, “There was a recent study that said that the sports economy as a whole and Dubai is worth over $2 billion [€1.6 billion] and golf actually makes up one in every $6 [€5.50] spent on sport in Dubai. So, that’s around a $350 [€330] million industry.”
Fifty of the world’s best golfers battle it out to be crowned its number one player at the DP World Tour Championship at Jumeirah Golf Estates with a record prize of €9 million. Around 65,000 spectators come to watch this four-day golf tournament with more than 18,000 of those being international visitors.
The sports tourism sector is also credited with the creation of around 100,000 jobs accounting for up to 4% of the total employment in Dubai. And with more than 400 competitive sports events here every year, 130 of those being international, this diverse and packed line-up is placing the UAE at the epicentre of global sports tourism.
Tags: sports tourism, UAE
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