10,000 Chinese visitors’ New Zealand odyssey: A tourism triumph

Monday, December 18, 2023

A groundbreaking and unforgettable experience unfolded in New Zealand as 10,000 visitors from China participated in the 2023 Amway China Leadership Seminar, orchestrated by Encore Event Technologies APAC. This unprecedented event, conducted in 12 waves spanning from October 9 to December 5, not only raised the bar in tourism-led event delivery but also established a new industry benchmark.

The meticulously planned program treated attendees to a diverse range of events, seminars, and excursions, creating a unique blend of rewarding exceptional performance and fostering brand allegiance. Encore, victorious in a competitive bidding process, secured the event, resulting in 20,000 hotel nights booked in Queenstown and Auckland, injecting an estimated NZ $40 million into the local economy. Pre-event activities, managed by Auckland Convention Group and Queenstown Convention Bureau, showcased the charm and attractions of each local area.

The carefully chosen destination of New Zealand, with its diverse landscapes, rich culture, and exciting adventures, provided the ideal backdrop for leadership sessions, cocktail receptions, and 15 gala dinners featuring main show performances that embraced both the organization’s values and the best of the country.

Scott Nodsle, Encore’s Managing Director of APAC, highlighted the attractiveness of Queenstown and Auckland for business and leisure, emphasizing the potential for creative team building and bonding. The local concept of ‘kiwi hospitality,’ or manaakitanga, left a lasting impression on the visitors, as New Zealanders extended VIP treatment throughout the trip.

The gala dinners, organized in Auckland and Queenstown, stood out as a highlight, showcasing Aotearoa New Zealand’s culture and spirit. The contemporary Māori culture at the heart of Auckland was a key differentiator, celebrated through dynamic lighting, sound, and visual elements.

The grand finale took place at the Viaduct Events Centre in Auckland and the Queenstown Ice Arena, featuring spectacular technological displays and heart-pounding entertainment. Innovative technologies, including panoramic scenes on a giant mountain-shaped central LED, curved projection screens, and 3D-mapping, created a mesmerizing experience. Individualized animated projections on dining tables and plates, alongside performances by Strings of Fire and other entertainers, added to the immersive atmosphere.

Encore’s track record of delivering exceptional experiences for Amway continued with the Amway China Leadership Seminar. Scott Nodsle emphasized the company’s mission to follow the customer’s journey, creating events that go beyond the ordinary and leave a lasting impact on attendees. The success of the seminar exemplified how business events can be transformative, inspiring new ideas, fostering connections, and driving positive transformation within organizations. Rewarding high performers with an unforgettable experience proved to be a powerful motivator, enriching brand allegiance and contributing to the seminar’s remarkable success.

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