11 million Brits love to opt for staycation as Easter weekend nears

Thursday, March 21, 2024

As the Easter weekend approaches, a significant surge in domestic travel is anticipated across the United Kingdom, with an estimated 11 million Britons opting for staycations. This burgeoning trend not only underscores a growing preference for local exploration but also promises a substantial economic uplift for the country.

A Rising Tide of Domestic Travelers

According to the latest Easter Trip Tracker survey conducted by VisitEngland, 20% of adults in Britain are setting their sights on exploring the beauty and diversity of their homeland during the Easter break. This figure translates to a whopping 11 million people planning overnight holiday trips within the UK, marking a significant increase from the previous year’s 6.5 million domestic holidaymakers.

The Economic Implications

The shift towards domestic travel is expected to inject an impressive £3.2 billion into the UK economy, based on an average spending of £286 per trip. This estimate not only highlights the financial vitality of the tourism sector but also represents a beacon of hope for businesses and destinations relying on the influx of visitors for their post-winter recovery.

Survey Insights: Unpacking Travel Intentions

The survey, executed by Kantar Research Express, involved a representative sample of 1,254 adults aged 16 and over across Great Britain. Conducted between March 14 and 18, 2024, it provided a timely snapshot of travel plans leading up to the Easter weekend. Notably, an additional 10.5 million respondents were still undecided about their Easter plans, with financial concerns and weather unpredictability being the primary deterrents.

A Call to Explore

Patricia Yates, Chief Executive of VisitEngland, emphasized the critical nature of the Easter weekend for rejuvenating the tourism sector after the winter lull. She encouraged Britons to take advantage of the myriad destinations and attractions within the UK, acknowledging the ongoing cost-of-living challenges yet highlighting the sector’s readiness to welcome visitors.

The Preference for Short Breaks

Among those committed to an Easter staycation, a preference for short breaks of one to three nights emerged. This trend reflects a desire for flexibility and budget-friendly options, as travelers seek to maximize their holiday experiences without straying far from home or breaking the bank.

A Time for Domestic Discovery

The Easter Trip Tracker survey paints a promising picture of the UK’s tourism landscape, with millions ready to explore the rich tapestry of local destinations. This surge in domestic travel not only bolsters the economy but also offers a unique opportunity for Britons to rediscover the charms of their country. As the industry adapts to meet the needs of cost-conscious travelers, the upcoming Easter weekend stands as a testament to the resilience and appeal of the UK as a premier holiday destination.

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