2026 K-EXPO USA: The Largest K-Content Festival in North America Comes to Los Angeles

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In an exciting celebration of Korean culture, 2026 K-EXPO USA will arrive in Los Angeles from May 23 to 27, 2026 at L.A. LIVE, marking it as the largest K-content event in North America. Organized by the Korea Creative Content Agency (KOCCA) and hosted by the Ministry of Culture, Sports and Tourism of Korea, the event promises to showcase the best of Korean culture. The expo will cover everything from K-pop to K-dramas, K-food, K-beauty, and K-games, offering an immersive experience for over 40,000 expected visitors.

With more than 107 Korean companies participating, 2026 K-EXPO USA will serve as a dynamic platform for fans and industry professionals to explore the vast diversity of Korean entertainment, lifestyle, and innovations. From immersive performances to exclusive exhibits, the event will bring the vibrant spirit of Korean culture to the heart of Los Angeles.

Celebrating K-Pop with Live Performances

The 2026 K-EXPO USA will feature a major K-pop concert at the Peacock Theater on May 24, where international K-pop fans will be treated to incredible performances by some of the biggest names in the Korean music industry. Headlining the concert will be Jay Park, a well-known figure in K-hip hop, who will bring his dynamic energy to the stage. Joining him will be P1Harmony, a rising group that recently achieved No. 4 on the Billboard 200 chart, solidifying their place in the global music scene. The concert will also feature LNGSHOT, a rookie K-pop group that has quickly gained international popularity.

In addition to these performances, the concert will showcase an exciting Taekwondo demonstration team as the opening act, displaying the precision and artistry of Korea’s martial art. Local fans will also enjoy a special stage by the K-POP Cover Dance Festival USA Champion, bringing a local touch to this global celebration of Korean music.

Korean Cuisine and Netflix’s Behind-the-Scenes Experience

For food lovers, Nongshim will create a Han River Ramyun tasting zone where guests can enjoy signature Korean ramen and other delicious dishes that reflect the rich flavors of Korean cuisine. Alongside the culinary experiences, Netflix will unveil exclusive behind-the-scenes content from some of Korea’s most popular shows, giving fans a deeper look at the productions they love.

The combination of K-pop music, K-food, and Netflix’s Korean productions will create a multifaceted cultural experience for visitors, allowing them to engage with Korean entertainment and lifestyle on multiple levels.

Immersing Fans in Korean Football Culture

In celebration of the upcoming 2026 FIFA World Cup, Coupang Play and the Korea Football Association will present an immersive experience that showcases Korean football culture. Fans can explore a Korean national team locker room-themed booth, where they can interact with life-size displays and see official jerseys of key players like Son Heung-min, Lee Kang-in, and Kim Min-jae. These athletes, who are household names in the football world, will bring the World Cup excitement to the expo, giving visitors an inside look at Korea’s national football team.

This football-themed exhibit promises to engage sports fans and further enrich the K-culture experience at the expo, bridging the gap between entertainment, sports, and cultural exploration.

Business Opportunities and B2B Meetings

As part of its commitment to fostering global business growth, 2026 K-EXPO USA will host a B2B program from May 26, offering 1:1 business meetings between Korean companies and over 150 buyers from North and Latin America. This program will allow companies to forge new partnerships and explore the future of the global content industry. The B2B program is expected to be a key part of the expo, helping to promote Korean exports and facilitate collaborations between Korean content creators and international buyers.

This event serves as an important opportunity for both established and emerging Korean companies to engage with international markets and expand their reach within the global entertainment industry.

Immersive Cultural Experiences for All

In addition to the concerts, food tastings, and business meetings, 2026 K-EXPO USA will offer an array of activities to allow attendees to experience the essence of Korean culture. The event will be infused with local artistry and cultural exhibitions, featuring Hawaiian-inspired creations from renowned artists such as Kristen Reyno, Christopher Edwards, and Andrew Mau. These artists will share their creative journeys through a special “Voices of the Moana” video series available on the YouTube channel, showcasing their talents and the cultural inspiration behind their works.

Further emphasizing the deep-rooted connection to cultural heritage, the expo will debut “Moana Calls”, a live music series that focuses on mele (Hawaiian music) and cultural expressions. The series, which first featured Robert Cazimero in March, will continue to spotlight Hawaiian music legends throughout the year, offering a unique blend of modern and traditional performances.

2026 K-EXPO USA: A Milestone Event for K-Culture

The 2026 K-EXPO USA promises to be a landmark event that brings together K-pop fans, business professionals, and cultural enthusiasts for an unforgettable celebration of Korean culture. As Los Angeles plays host to this grand expo, the event highlights the significance of Korean entertainment and its growing influence on the global stage. The expo will not only deepen global connections but also help Korean cultural content expand its presence worldwide.

For more information about 2026 K-EXPO USA or to plan your visit, check out the official website and secure your spot at this exciting event.