California Competes with Oregon and Other US States Dreaming Hope to Recover Tourism Economy Drip as Halloween and Thanksgiving Day Travel Near

California competes with Oregon and other US states, hoping to recover from a tourism economy dip as Halloween and Thanksgiving Day travel near. With international arrivals weakening, destinations are preparing seasonal festivals, family attractions and holiday experiences to attract domestic visitors, encourage spending and support local hospitality businesses nationwide.

US Tourism Faces Major Setback in 2026 as Canada, Germany and France Reduce Travel Despite FIFA World Cup

The United States is facing growing challenges in international tourism in 2026, with overseas visitor arrivals declining despite hosting the FIFA Men’s World Cup. Reduced travel demand from Canada, Germany and France, changing international travel preferences and increasing competition from destinations such as China and Japan are putting pressure on the American tourism industry. Airlines, hotels, restaurants, attractions and tourism-dependent communities are closely watching the latest developments as the country attempts to strengthen its position in the global travel market.

US Overseas Tourism Faces Decline of Nearly Two Million Visitors in 2026

International tourism to the United States is experiencing a challenging period, with industry assessments suggesting that overseas visitor arrivals could decline by nearly two million year-on-year in 2026. According to a September report by Axios, Geoff Freeman, President and CEO of the US Travel Association, expressed concern about weakening international demand despite the country hosting one of the world’s largest sporting events, the FIFA Men’s World Cup.

Figures from the US Department of Commerce reinforce these concerns. Overseas visitor arrivals declined approximately seven per cent in July 2026 compared with July 2025. Meanwhile, total international arrivals, including Canada and Mexico, reached approximately 6.25 million, representing a marginal year-on-year decrease of 0.1 per cent.

The difference between overseas and total international arrivals highlights the uneven performance of American tourism markets. While neighbouring countries continue providing substantial visitor volumes, weaker demand from long-haul markets creates challenges for destinations relying on international holidaymakers, particularly major cities, national parks and coastal resorts.

Canada Records Significant Reduction in Travel to the United States

Canada, historically one of the largest sources of international visitors to the United States, recorded a substantial decline in cross-border travel during 2025. According to Statistics Canada, Canadian residents made approximately 23.1 million visits to the United States, compared with 30.2 million in 2024. This represented approximately 7.1 million fewer visits, equivalent to a year-on-year reduction of 23.5 per cent.

The downward trend continued during the first quarter of 2026, when Canadian visits to the United States declined by 10.6 per cent compared with the corresponding period in 2025. Canadian visitor expenditure also fell by 13.6 per cent to approximately C$5 billion, demonstrating the financial implications for businesses dependent on Canadian tourism.

Destinations across Florida, New York, Washington and other border and leisure tourism markets could experience pressure from sustained reductions in Canadian visitors. Hotels, shopping centres, restaurants and winter holiday destinations are particularly exposed to changing cross-border travel patterns, although individual destinations may experience different outcomes.

Germany and France Contribute to Weakening European Tourism Demand

Germany and France, two important European source markets for American tourism, are contributing to concerns about declining international arrivals. According to Axios, citing US Travel Association President Geoff Freeman, German visitor arrivals were approximately 16 per cent lower year-to-date, while French arrivals had declined around 15 per cent when the figures were discussed in September 2026.

European travellers contribute to the American tourism economy through extended holidays, cultural sightseeing, national park visits, shopping and multi-destination itineraries. Major gateways such as New York City, Los Angeles, Miami and San Francisco benefit from these visitors, while regional destinations also receive tourism expenditure through road trips and organised tours.

Several factors may influence European travel decisions, including exchange rates, international airfares, economic uncertainty, entry requirements and perceptions of the United States. Political and trade tensions have also featured in industry discussions. However, the available statistics do not establish the precise contribution of each factor, making it important to distinguish measurable declines from explanations that remain under debate.

FIFA World Cup 2026 Fails to Reverse the Wider Tourism Downturn

The FIFA Men’s World Cup 2026 created significant opportunities for the United States to attract international visitors, generate tourism expenditure and promote destinations beyond traditional travel hotspots. The tournament brought football supporters to American host cities, supporting demand for hotels, restaurants, transport services, entertainment venues and sightseeing experiences during the competition.

Research published by the US Travel Association before the tournament suggested that international World Cup visitors could spend more than $5,000 per person during their trips. The research also indicated that more than 80 per cent of surveyed international visitors expressed interest in exploring destinations beyond the host cities, highlighting opportunities for regional tourism businesses.

Nevertheless, official July 2026 figures showed overseas arrivals declining seven per cent compared with the previous year. This indicates that the tournament did not reverse the broader weakness in long-haul international visitation. While host cities may have benefited from tournament-related demand, nationwide tourism performance depends on sustained visitor flows throughout the year rather than a single major sporting event.

China Strengthens Tourism Appeal Through Visa-Free Entry Policies

China is expanding its international tourism appeal through visa-free entry arrangements designed to simplify travel for eligible foreign visitors. By reducing administrative requirements and making short-term journeys more convenient, these policies can encourage international travellers to consider Chinese destinations for holidays, cultural experiences, business trips and stopovers.

Major destinations such as Beijing, Shanghai, Guangzhou and Chengdu offer combinations of historic landmarks, modern infrastructure, shopping, gastronomy and cultural attractions. Improved international air connectivity and convenient domestic transport networks further support travel across multiple regions, allowing visitors to combine major cities with lesser-known destinations.

China’s approach demonstrates the importance of accessible entry procedures in global tourism competition. Travellers increasingly consider visa requirements, affordability, flight availability and convenience when selecting destinations. However, stronger interest in China does not necessarily mean those visitors would otherwise have travelled to the United States. The comparison instead illustrates how government travel policies and destination accessibility can influence international tourism competitiveness.

Japan Continues Attracting International Travellers Despite Monthly Fluctuations

Japan continues to attract substantial international tourism demand, supported by its cultural heritage, modern cities, distinctive cuisine and extensive transport infrastructure. Destinations including Tokyo, Kyoto, Osaka and Hokkaido appeal to travellers seeking experiences ranging from traditional architecture and seasonal festivals to shopping, entertainment and outdoor recreation.

Exchange-rate conditions have also influenced Japan’s tourism appeal, with a weaker yen making accommodation, dining and shopping comparatively affordable for some international visitors. However, tourism performance has varied between individual months. According to the Japan National Tourism Organization, approximately 3.1 million international visitors arrived in August 2026, representing a 9.6 per cent decline compared with August 2025.

Despite the overall monthly decrease, 14 source markets recorded their highest-ever August visitor numbers. These mixed results demonstrate the importance of examining individual markets rather than assuming that international tourism growth is uniform. Japan’s continued appeal also highlights the role of destination infrastructure, cultural experiences and travel affordability in attracting overseas visitors.

US Tourism Economy Faces Pressure From Reduced International Spending

International visitors contribute significantly to the American economy through expenditure on accommodation, air travel, restaurants, shopping, entertainment and transport. Their spending supports employment across hospitality businesses, tourism attractions, airport services and local communities, making international tourism an important component of the country’s broader visitor economy.

According to the US Travel Association, inflation-adjusted international inbound travel spending declined by approximately 2.4 per cent to $175 billion in 2025. An industry forecast published earlier in 2026 anticipated a recovery to approximately $178 billion, although subsequent evidence of weaker overseas arrivals has introduced uncertainty surrounding that projection.

The economic consequences of declining visitor numbers depend on several factors, including travellers’ length of stay, accommodation preferences and spending patterns. A smaller number of visitors does not automatically translate into an equivalent percentage reduction in expenditure. Nevertheless, prolonged weakness in major international source markets could affect hotel occupancy, retail activity and tourism employment, particularly in destinations heavily dependent on overseas visitors.

Government Forecasts Contrast With Latest Industry Concerns

Earlier government and industry forecasts presented a more positive outlook for American international tourism in 2026. The US Department of Commerce projected approximately 70.5 million international arrivals, representing growth of 3.2 per cent, while the US Travel Association anticipated approximately 70.6 million arrivals, equivalent to an increase of 3.4 per cent.

However, these forecasts cover total international arrivals, including visitors from Canada and Mexico. The more recent warning about a potential decline of nearly two million visitors specifically concerns overseas arrivals, which exclude the two neighbouring countries. Consequently, the figures measure different segments of the international tourism market and should not be directly compared.

The timing of these projections is also important. Earlier forecasts were prepared before later data revealed continued weakness in several long-haul markets. For tourism businesses and policymakers, updated statistics will be essential for assessing whether demand is stabilising, identifying vulnerable source markets and developing strategies to maintain international competitiveness.

Changing Global Travel Preferences Reshape International Tourism Competition

International travellers increasingly evaluate destinations according to affordability, accessibility, safety perceptions, visa procedures and the overall quality of their travel experience. These considerations influence decisions about where to spend holidays, particularly when travellers have multiple international destinations competing for their attention.

The United States offers globally recognised attractions, including national parks, major entertainment centres, coastal destinations and cultural landmarks. However, countries such as China and Japan are also competing for international visitors through distinctive tourism experiences, infrastructure investment and travel policies. Changes in exchange rates and international flight connectivity can further influence destination choices.

For American tourism businesses, understanding these shifting preferences is becoming increasingly important. Airlines and destinations may need to strengthen international partnerships, improve visitor information and respond to changing market conditions. Nevertheless, the relative importance of individual factors varies between countries, making reliable source-market research essential before drawing conclusions about the causes of declining international travel demand.

US Thanksgiving Travel Surges to 81.8 Million in 2025 as Florida, California and New York Lead Holiday Tourism

Thanksgiving travel in the United States reached a new milestone in 2025, with 81.8 million Americans projected to travel during the holiday period, compared with approximately 79.9 million in 2024. According to the American Automobile Association (AAA), growing demand for road trips, air travel and popular holiday destinations highlighted the continued strength of domestic tourism.

Thanksgiving Travel in the US Records Strong Growth in 2025

Thanksgiving remained one of the busiest travel periods in the United States, with millions of Americans planning journeys to visit family, explore destinations and enjoy seasonal celebrations.

According to AAA’s official Thanksgiving travel forecasts, approximately 81.8 million Americans were expected to travel at least 50 miles from home during the seven-day holiday period in 2025. This compared with nearly 79.9 million travellers forecast for 2024.

The published rounded figures indicate growth of approximately 2.4 per cent, demonstrating sustained demand for Thanksgiving travel.

The 2025 holiday travel period extended from 25 November to 1 December, while the corresponding period in 2024 ran from 26 November to 2 December.

These forecasts reflect the importance of Thanksgiving for the American travel industry, particularly hotels, airlines, restaurants, car rental businesses and tourism attractions.

Road Travel Dominates Thanksgiving Tourism in 2024 and 2025

Driving continued to be the preferred transport option for Thanksgiving travellers across the United States.

AAA estimated that approximately 71.7 million Americans would travel by car during Thanksgiving 2024. In 2025, the forecast increased to more than 73 million motorists.

Road journeys accounted for nearly 90 per cent of projected Thanksgiving travel, reinforcing the importance of highways, regional tourism destinations and short-distance holidays.

Families frequently choose road travel because it provides flexibility, particularly when travelling with children, carrying luggage or visiting multiple destinations.

The growing number of motorists also creates opportunities for roadside hospitality businesses, restaurants, fuel stations and accommodation providers.

According to AAA, domestic car rental prices were approximately 15 per cent lower in 2025 than in 2024, potentially improving affordability for travellers requiring rental vehicles.

US Air Travel Approaches Six Million Thanksgiving Passengers

Air travel also recorded increasing demand during the Thanksgiving holiday period.

AAA forecast approximately 5.84 million domestic air travellers in 2024, rising to around six million in 2025.

Major airports serving leisure and business destinations prepared for substantial passenger traffic as Americans travelled across the country for family gatherings and holidays.

Denver International Airport anticipated more than 845,000 security screenings during its extended Thanksgiving 2025 travel period, reflecting the operational pressures associated with holiday demand.

Kansas City International Airport also prepared for approximately 383,825 travellers between 24 November and 1 December 2025.

Airport forecasts use different reporting periods and counting methods, meaning they should not be directly compared with AAA’s national traveller estimates.

Nevertheless, these figures demonstrate the scale of aviation activity surrounding Thanksgiving.

Florida Leads Thanksgiving Holiday Destinations

Florida maintained its position as a leading Thanksgiving tourism destination in both 2024 and 2025.

According to AAA’s domestic destination rankings, Orlando secured first place in both years, supported by its internationally recognised theme parks, family attractions and extensive hospitality infrastructure.

Miami, Fort Lauderdale and Tampa also appeared among the ten leading domestic destinations.

In 2025, Fort Lauderdale moved into second position, followed by Miami in third and Tampa in fifth.

Florida’s combination of warmer weather, coastal resorts, entertainment attractions and family-friendly experiences makes it particularly appealing during the late-November holiday period.

The state’s consistent representation in AAA’s rankings highlights its importance within the Thanksgiving leisure travel market.

California and New York Remain Major Holiday Tourism Markets

California continued to attract Thanksgiving travellers through Anaheim, Los Angeles and San Francisco.

Anaheim and Los Angeles ranked fourth among AAA’s leading domestic destinations in 2025, compared with fifth in 2024.

The region offers theme parks, entertainment attractions, shopping districts and cultural experiences that appeal to families and leisure visitors.

San Francisco also remained among the ten leading destinations, reflecting continued interest in urban holidays and sightseeing.

Meanwhile, New York City ranked sixth in 2025, compared with fourth in 2024.

The city’s Thanksgiving Day Parade, seasonal decorations, shopping opportunities and cultural attractions remain important elements of its late-autumn tourism appeal.

Rail, Bus and Cruise Travel Show Strong Growth

Alternative transport options also experienced increasing demand during the Thanksgiving holiday period.

AAA projected that approximately 2.5 million Americans would travel by bus, train or cruise in 2025, compared with nearly 2.3 million in 2024.

This represented approximately 8.5 per cent growth, making the combined category one of the fastest-growing segments of Thanksgiving travel.

Rail and bus services provide alternatives to driving and flying, particularly for travellers connecting major cities and regional destinations.

Cruise holidays also offer opportunities for travellers seeking leisure experiences during the extended Thanksgiving break.

Thanksgiving Travel Outlook Highlights US Tourism Resilience

The increase in projected Thanksgiving travel from 2024 to 2025 demonstrates the continued importance of domestic holidays to the American tourism economy.

Florida retained its leadership in popular destination rankings, while California, New York, Nevada, Hawaii and Georgia continued attracting holiday visitors.

With road journeys dominating travel demand and aviation and alternative transport also contributing, Thanksgiving remains a significant period for tourism businesses nationwide.

Although AAA’s figures are forecasts rather than confirmed final travel counts, they provide a valuable indication of changing travel preferences, destination popularity and seasonal demand across the United States.

US Halloween Spending Set to Reach $13.5 Billion in 2026 as Florida, California and Other States Expand Seasonal Tourism

Halloween tourism in the United States is gaining momentum in 2026, with destinations across the country preparing elaborate celebrations, haunted attractions, themed entertainment and seasonal festivals. From Orlando’s theme parks and Salem’s historic streets to West Hollywood’s costume celebrations, Halloween is creating opportunities for tourism businesses as national consumer spending is forecast to reach $13.5 billion.

US Halloween Spending Forecast to Rise in 2026

Halloween continues to be a major seasonal event for American consumers, with spending expected to reach $13.5 billion in 2026, compared with $13.1 billion forecast in 2025, according to the National Retail Federation (NRF).

The projected increase of approximately 3.1 per cent reflects continued demand for costumes, decorations, confectionery and other Halloween-related purchases.

The NRF also forecasts that 74 per cent of consumers will celebrate Halloween in 2026, compared with 73 per cent in 2025. Average planned spending per person is expected to rise from $114.45 to $115.14.

Although these figures represent consumer expenditure rather than tourism revenue, they demonstrate the commercial importance of Halloween. For destinations, seasonal celebrations can create additional demand for accommodation, restaurants, attractions and local transport.

Florida Expands Halloween Tourism With Orlando’s Extended Celebrations

Florida remains an important destination for Halloween entertainment, particularly through Orlando’s internationally recognised theme parks.

According to Visit Orlando, the destination is offering 94 consecutive days of Halloween programming between 7 August and 8 November 2026.

Major theme park resorts are introducing seasonal attractions, elaborate decorations, immersive entertainment and themed experiences designed to appeal to families and horror enthusiasts.

The extended calendar allows visitors to experience Halloween beyond the traditional late-October period. It also provides opportunities for hotels, restaurants and tourism operators to attract visitors during different stages of the autumn season.

Orlando’s approach demonstrates how Halloween has evolved from a single-day celebration into an extended tourism product.

California Strengthens Halloween Tourism Through West Hollywood

California continues to attract Halloween enthusiasts through its entertainment districts, themed attractions and community celebrations.

West Hollywood’s Halloween Carnaval is among the state’s most recognisable seasonal events. According to Visit California, the celebration attracts several hundred thousand participants annually, although this figure should not be interpreted as confirmed attendance for 2026.

The event is particularly associated with elaborate costumes, street entertainment and the lively atmosphere along Santa Monica Boulevard.

Los Angeles also offers haunted attractions, immersive entertainment and seasonal experiences that appeal to domestic and international visitors.

These celebrations create opportunities for hospitality businesses and local retailers, particularly in districts where Halloween activities encourage visitors to spend time exploring surrounding neighbourhoods.

Massachusetts Builds on Salem’s Halloween Heritage

Salem, Massachusetts, remains one of America’s best-known Halloween destinations, drawing visitors interested in history, folklore and supernatural tourism.

A Massachusetts government publication in October 2025 described Salem as receiving more than 100,000 visitors during October, although this was a general estimate rather than a final count for that year.

The city’s association with the 1692 witch trials provides a distinctive historical setting for Halloween tourism.

Seasonal walking tours, museums, heritage attractions, costume activities and community events encourage visitors to explore Salem throughout October.

Unlike destinations relying primarily on temporary attractions, Salem combines established historical tourism with Halloween entertainment, giving visitors opportunities to discover the city’s cultural heritage alongside its seasonal celebrations.

Oregon Attracts Halloween Visitors With Spirit of Halloweentown

St Helens, Oregon, is developing its seasonal appeal through the Spirit of Halloweentown celebration.

According to Travel Oregon, the 2026 programme runs from 26 September to 2 November, creating a 38-day calendar of Halloween-related activities.

The destination’s association with the film Halloweentown adds another dimension to its tourism identity, attracting visitors interested in filming locations, costumes and themed entertainment.

For smaller destinations, events of this kind can support local tourism businesses by encouraging day trips and overnight visits.

However, official attendance figures are needed before the economic impact of the 2026 programme can be quantified.

New York and Georgia Highlight Diverse Halloween Travel Experiences

New York offers contrasting Halloween experiences, from Sleepy Hollow’s literary heritage to large-scale celebrations in New York City.

Sleepy Hollow draws on its association with Washington Irving’s The Legend of Sleepy Hollow, while its official tourism website confirms ticketed seasonal experiences during October 2026.

Georgia also offers Halloween activities across destinations including Savannah and Athens. Official state tourism listings identify seasonal events that complement the state’s established heritage and cultural attractions.

These destinations demonstrate how Halloween tourism can combine storytelling, history, entertainment and local identity rather than relying exclusively on haunted attractions.

Halloween Tourism Creates Opportunities Across US States

Beyond major destinations, Halloween celebrations are featured in official tourism calendars across Arizona, Maryland, Texas and other states.

The activities range from community festivals and costume celebrations to family attractions and seasonal entertainment.

Nevertheless, comparable Halloween-specific visitor arrivals and tourism expenditure figures are not available for every state. National consumer spending forecasts therefore cannot establish which states generate the highest Halloween tourism revenue.

“As Halloween and Thanksgiving approach, California, Oregon and other American states have an important opportunity to strengthen domestic tourism and revitalise local economies. Seasonal celebrations are more than festive occasions; they encourage families to travel, discover new destinations and support hospitality businesses. California’s entertainment attractions, Oregon’s Halloween traditions and the cultural experiences available across the United States demonstrate the remarkable diversity of American tourism. While international visitor numbers have faced challenges, domestic holiday travel offers encouraging possibilities for hotels, restaurants, airlines and local communities. The tourism industry must focus on creating accessible, memorable and affordable experiences that inspire travellers to explore beyond familiar destinations. Stronger collaboration between tourism boards, local businesses and travel operators can help distribute economic benefits across regions. Halloween and Thanksgiving can become powerful catalysts for renewed confidence, sustainable tourism development and long-term growth throughout the American travel and hospitality industry.”

— Anup Kumar Keshan, Founder and Editor-in-Chief, Travel And Tour World

Halloween and Thanksgiving Travel 2026 Bring Fresh Tourism Opportunities Across the United States

As Halloween and Thanksgiving approach, destinations across the United States are preparing to attract domestic and international travellers through seasonal festivals, cultural celebrations and family entertainment. According to Travel And Tour World, destinations including California, Oregon, Massachusetts, New York and Florida are among those offering distinctive holiday experiences that could support hotels, restaurants, attractions and regional tourism economies.

California Strengthens Halloween Tourism Through Entertainment and Theme Parks

California remains an important Halloween destination, with Los Angeles and Buena Park featuring in TTW’s Top 20 Halloween Travel Destinations in the USA 2026.

Los Angeles offers haunted attractions, themed entertainment and costume celebrations, while Buena Park attracts visitors through Knott’s Scary Farm. These experiences encourage seasonal trips and create opportunities for local hospitality businesses.

California’s entertainment infrastructure also supports Thanksgiving holidays, particularly around Anaheim and Los Angeles, where theme parks, shopping districts and family attractions provide year-round tourism appeal.

Oregon Attracts Halloween Travellers Through St Helens

Oregon’s St Helens has established a distinctive Halloween tourism identity through its association with the film Halloweentown.

According to Travel Oregon, Spirit of Halloweentown runs from 26 September to 2 November 2026, featuring seasonal experiences that attract visitors interested in film heritage and Halloween entertainment.

The extended celebration offers opportunities for local accommodation providers, restaurants and retailers to benefit from visitor activity beyond Halloween night.

Massachusetts and New York Combine Heritage With Holiday Celebrations

Massachusetts attracts Halloween travellers through Salem’s historic associations with the 1692 witch trials. The city’s official tourism organisation promotes heritage attractions, walking tours and seasonal experiences.

During Thanksgiving, Plymouth offers historical attractions and celebrations connected with the holiday’s origins.

New York also benefits from both seasons. Sleepy Hollow attracts Halloween visitors through its literary heritage, while New York City hosts the internationally recognised Macy’s Thanksgiving Day Parade, alongside shopping, entertainment and cultural attractions.

Florida Expands Seasonal Tourism With Orlando’s Halloween Celebrations

Florida continues to attract holidaymakers through Orlando’s major theme parks and entertainment attractions.

According to Visit Orlando, the destination offers 94 days of Halloween programming in 2026, extending seasonal tourism opportunities from August into November.

Orlando also remains a leading Thanksgiving travel destination. The AAA ranked it first among domestic Thanksgiving destinations in both 2024 and 2025.

Seasonal Travel Offers Hope for the US Tourism Economy

Halloween and Thanksgiving provide opportunities for American destinations to strengthen domestic tourism amid weaker international visitor demand.

While seasonal celebrations cannot automatically replace lost overseas tourism revenue, they can encourage road trips, overnight stays and spending at local businesses. For California, Oregon and other states, sustained visitor engagement will be essential to turning holiday demand into longer-term economic benefits.

Outlook for Halloween Tourism in 2026

With national Halloween spending forecast to reach $13.5 billion, the 2026 season presents commercial opportunities for US destinations and tourism businesses. Extended celebrations in Orlando, established events in California and heritage-driven experiences in Salem illustrate the diversity of the market.

As Halloween approaches on 31 October, actual visitor numbers, hotel performance and destination spending will provide a clearer picture of the season’s tourism impact.

Outlook for US International Tourism Beyond the FIFA World Cup

The United States remains a major global tourism destination, supported by extensive aviation networks, internationally recognised attractions and a diverse hospitality industry. However, declining overseas arrivals and reduced travel from important markets such as Canada, Germany and France are creating uncertainty about the country’s international tourism performance in 2026.

The FIFA Men’s World Cup provided valuable opportunities to attract visitors and showcase American destinations, but official figures indicate that the tournament did not reverse the broader decline in overseas arrivals during July. The industry’s longer-term performance will depend on sustained international demand, travel affordability, destination competitiveness and the ability to maintain strong relationships with established visitor markets.

As additional statistics become available, tourism authorities and businesses will be better positioned to assess the full economic impact of the downturn. The coming months will be particularly important for determining whether overseas visitor arrivals recover, stabilise or continue declining as the United States prepares for future international travel seasons.

As Halloween and Thanksgiving approach, California, Oregon and other US states are looking towards domestic tourism to strengthen their economies. Seasonal celebrations, road trips and family holidays offer opportunities for hotels, restaurants and attractions. However, sustained recovery will depend on visitor spending, travel demand and broader international tourism trends.