A Saudi Arabian Extravaganza in Hyderabad: From Riyadh’s Modernity to Al Ula’s Ancient Charm—Explore it All at Sarath City Mall, Here’s What You Need to Know

Published on November 22, 2025

In a stunning celebration of culture and tourism, Saudi Arabia has brought its spectacular ‘Welcome to Arabia’ campaign to Hyderabad. This special event, held at Sarath City Capital Mall in Kondapur, offers a rich immersion into Saudi heritage and modern experiences. From traditional Saudi coffee to exclusive travel offers, the showcase offers something for everyone, especially those with a deep connection to the Kingdom or those looking to explore it in a new light. Set against the backdrop of a bustling Indian city, the event brings a slice of the Middle East to the heart of Hyderabad, allowing residents to experience Saudi Arabia’s vibrant culture, architecture, food, and tourism attractions in a dynamic, hands-on way.

Saudi Arabia’s Cultural Immersion in Hyderabad

Hyderabad has long been tied to Saudi Arabia, thanks to strong cultural, historical, and familial connections. This unique showcase, however, is more than just a cultural celebration—it is a bridge that connects the Kingdom of Saudi Arabia with Hyderabad’s vibrant population. As thousands of Hyderabadi families maintain links with the Kingdom through relatives, trade, and shared interests, the event is an invitation to experience Saudi Arabia like never before.

An Interactive Journey: What You Can Expect

The three-day event at Sarath City Capital Mall (held from November 21-23) is a unique offering for Hyderabad residents. The ‘Saudi, Welcome to Arabia’ showcase invites visitors to step into the rich, diverse world of Saudi Arabia. Here are the top highlights:

1. Traditional Saudi Coffee and the Art of Brewing

One of the standout attractions is Brewtopia, a dedicated space where visitors can not only taste the authentic Saudi qahwa (coffee) but also delve into the centuries-old brewing rituals of the Kingdom. This hands-on experience is ideal for anyone interested in Saudi culture and culinary traditions. While sipping the freshly brewed coffee, visitors can also enjoy the mesmerizing scent of Bakhour, a traditional Arabian incense.

2. Explore Saudi Heritage through the Essence of Saudi Zone

Another fascinating part of the showcase is the Essence of Saudi section, which brings the timeless elegance of cities like Riyadh, Diriyah, and Al Ula to life. This zone masterfully blends historical elements with contemporary design, showcasing the fusion of tradition and modernity that defines Saudi Arabia today. Whether you’re admiring traditional Saudi crafts or marveling at the architectural beauty of the Kingdom, this section gives visitors an immersive experience of Saudi Arabia’s cultural tapestry.

3. Saudi Entertainment and Performance

Saudi Arabia is becoming increasingly known for its entertainment sector, and this showcase is no different. Visitors will enjoy live performances, music, and dances that reflect the Kingdom’s deep-rooted traditions. These cultural performances offer a unique chance to witness the vibrant rhythms and energetic dances that play an important role in Saudi celebrations.

4. Exclusive Saudi Travel and Tour Information

If you’re considering planning your next getaway, the showcase also offers travel advisory kiosks where you can get information on visa requirements, itineraries, and exclusive travel packages. Travelers can directly inquire about Umrah pilgrimage packages or other tourist experiences in Saudi Arabia, from the modern attractions in Riyadh to the awe-inspiring desert adventures.

5. Win Big with Saudi Travel Giveaways

As if the cultural journey wasn’t exciting enough, visitors also stand a chance to win exclusive prizes. A lucky few will receive a four-night trip to Riyadh, including complimentary passes to the Six Flags Riyadh theme park or the MDL Beast Soundstorm Music Festival, offering a taste of the Kingdom’s entertainment scene. Additionally, discount vouchers worth ₹75 lakh are up for grabs, making the event a must-attend for those looking to explore Saudi Arabia’s diverse offerings at a discounted rate.

Tips for Travelers Visiting the Showcase

Whether you’re planning a trip to Saudi Arabia or simply curious about what the Kingdom has to offer, here are some travel tips to make the most of this cultural showcase:

1. Carry Your Passport

While the showcase is free to attend, those planning to inquire about travel packages or visas should bring along their passports for smoother interactions at the travel advisory kiosks.

2. Visit During Off-Peak Hours

The event is likely to attract large crowds, especially in the evenings. To enjoy a more intimate experience, visit during the afternoon hours when the mall is less crowded.

3. Don’t Miss Out on the Coffee Experience

The Brewtopia area is not just about tasting coffee—it’s a cultural experience. If you enjoy learning about new brewing methods, this is an activity you shouldn’t miss. The coffee culture of Saudi Arabia is rich and deserves your full attention.

4. Ask About Special Offers

Don’t forget to ask about the discounts available at the event. With numerous exclusive deals on flights, hotels, and travel packages, you might just find the best deal for your next trip to Saudi Arabia.

Saudi Arabia’s Future in Tourism and Entertainment

The Kingdom of Saudi Arabia has recently made significant strides in its tourism and entertainment sectors, and this showcase in Hyderabad is part of the country’s vision 2030 plan to attract global visitors. With developments like Qiddiya City, a future entertainment and cultural hub, Saudi Arabia is transforming itself into a major tourist destination. For travelers seeking an exotic and immersive experience, Saudi Arabia offers both traditional heritage and state-of-the-art attractions.

Final Thoughts: A Unique Opportunity for Hyderabad

The ‘Saudi, Welcome to Arabia’ showcase at Sarath City Capital Mall is an exciting and enriching event that presents a unique opportunity for Hyderabad’s residents to experience the Kingdom of Saudi Arabia in a way they never have before. It’s not just about tourism; it’s about cultural exchange, shared experiences, and forging deeper ties between two rich, historic regions. Whether you’re planning a future trip or simply curious about Saudi culture, this event promises an unforgettable journey into the heart of the Kingdom.