Wednesday, January 3, 2024
ABTA has unveiled its marketing and communication strategies aimed at supporting its members during the peak booking period leading up to ‘Sunshine Saturday’ this weekend.
One of the key initiatives is the release of the ‘Destinations to Watch’ report on Friday, January 5, providing inspiration for those seeking new holiday experiences this year. This report marks ABTA’s return to this format, which was paused during the pandemic.
ABTA’s Director of Communications, Graeme Buck, said:
“We produce Destinations to Watch not just to put different places in the spotlight and showcase the great things they have on offer, but to also encourage holiday inspiration and discussion about where to go this year. It’s been around for some years but, for obvious reasons, it was difficult to produce during the pandemic; now it’s back and we’re confident it will be as hotly anticipated as it always was.
The report’s launch is strategically timed before Sunshine Saturday, where ABTA will emphasize the advantages of booking with its members and the crucial role played by travel agents.
As part of ABTA’s broader ‘Travel with confidence’ campaign, radio advertisements are currently airing, encouraging individuals to look for the ABTA logo when making holiday bookings during this peak period.
Looking ahead, podcast advertising will commence on Monday, January 8, featuring ABTA in the ‘Best Friend Therapy’ podcast, targeting decision-makers in holiday planning. The hosts endorse booking with an ABTA member, emphasizing the role of travel agents in providing confidence and reassurance for post-pandemic travel.
Additionally, a social media campaign will be launched, incorporating videos featuring customers of ABTA members explaining why they specifically seek the ABTA logo when booking their holidays.
Wednesday, May 1, 2024
Wednesday, May 1, 2024
