Published on : Friday, April 9, 2021
ABTA has announced that it has decided to delay the physical return of its Travel Convention until 2022, and continue the show in a digital format this year. Marrakech has again been lined up to host the show next year, after an initial cancellation in 2020 due to the COVID-19 pandemic. Officials informed that the annual convention will take place online on October 11.
It was informed that the decision has been undertaken recognising that the travel and tourism sector will continue to deal with the impact of coronavirus. ABTA informed that the 2022 Travel Convention will take place in Morocco next spring, allowing the travel industry to experience the wonders of Marrakech, at a time when the recovery of the sector from the pandemic should be more advanced.
Mark Tanzer, Chief Executive, ABTA said in a statement that the pandemic, and its impact on travel, have both continued for longer than most people originally thought. He mentioned that organisers are eager to return to the usual convention format overseas, but have to recognise the economic environment the industry continues to work in. He mentioned that making the decision now will allow delegates and sponsors to plan accordingly.
He shared that feedback on last year’s extended reality convention was overwhelmingly positive, and he is confident that this year’s event will be equally engaging and stimulating. He also mentioned that the association is looking forward to the industry being able to gather in the beautiful and vibrant city of Marrakech in spring 2022, hosted by the Moroccan National Tourist Office.