Abu Dhabi’s Sauce Capital surpasses 1 million orders milestone

Tuesday, February 27, 2024

Abu Dhabi’s Sauce Capital, a prominent player in the food tech sector, has recently achieved a remarkable milestone by surpassing 1 million orders. This achievement comes on the heels of its rapid expansion throughout the UAE and Saudi Arabian markets, coupled with the successful launch of its proprietary food delivery app, CHEW.

Over the past two years, Sauce Capital has significantly expanded its portfolio to encompass nearly 20 kitchens hosting over 40 distinct food brands. Their success stems from a commitment to leveraging data-driven insights and market trends to innovate within the food and delivery industry.

More than just a food and kitchen enterprise, Sauce Capital embodies a collective vision led by passionate UAE natives dedicated to enhancing at-home dining experiences. Since its inception in 2020, the company’s founding team has meticulously crafted a strategic roadmap, blending exploration with tradition to introduce global culinary delights with a local flair.

The company’s journey from ideation to execution involved rigorous research into market dynamics and the development of tailored technological solutions. Their flagship kitchen, launched just over two years ago, marked the beginning of a journey focused on delivering top-quality food and efficient processes.

With a rapidly expanding portfolio featuring renowned brands like Chic Flic and Eggbun, Sauce Capital underscores its commitment to excellence in dining experiences across the UAE and Saudi Arabia.

In line with its mission to spearhead food technology innovation, Sauce Capital unveiled CHEW, a comprehensive food marketplace and delivery app. This milestone offering boasts advanced features such as integrated kitchen inventory systems and proprietary geo-fencing technology, enabling the innovative ‘Mix & Match’ feature for seamless multi-restaurant orders.

CHEW by Sauce Capital caters to diverse culinary preferences, offering customizable dining experiences and a rewarding loyalty program. From Eggbun’s signature Brioche Buns to buwagyu’s Wagyu Truffle Beef Burger, the app delivers a wide array of gastronomic delights.

Built on a robust business model that encompasses the entire culinary journey, Sauce Capital continues to evolve its portfolio, innovate with unique food concepts, and refine its integrated app. This strategic approach positions the company for scalable growth, driven by a relentless pursuit of opportunity and innovation.

Surpassing 1 million orders within just over two years underscores Sauce Capital’s potential for sustained growth, buoyed by the conducive startup ecosystem in the UAE. As it stays true to its mission of delivering excellence in food technology, Sauce Capital has evolved into a self-sustaining ecosystem renowned for its dynamism, expansiveness, and innovation prowess.

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