Accor accelerates in Japan with an agreement to operate 23 properties

Tuesday, July 25, 2023

Accor’s presence in Japan is set to double while hotel openings gain momentum throughout the region. With travel and tourism surging once again on a global scale, countries such as Japan, Singapore, and Vietnam, and surrounding regions such as China, are experiencing a significant influx of foreign travelers, as well as increasing domestic demand for business and leisure travel experiences.

Accor recently announced a new strategic partnership with JHRA in Japan to renovate and rebrand the Daiwa Resorts portfolio into Grand Mercure and Mercure hotels that will offer uniquely local experiences.
The agreement will double Accor’s current portfolio in Japan, adding 23 properties and over 6,000 rooms.

Conversion of the hotels will occur throughout 2024, after which the properties will operate under the aforementioned Accor brands.

Accor will continue to seek out large-scale opportunities exploring more conversion opportunities thus efficiently adding value to existing hotels and giving brands a sizeable boost.

_{Image credit : Accor}

« Back to Page

• Accor and Alesayi Team Up to Launch Abraj Omar Hotel & Residences Makkah in Saudi Arabia

• Top Executives from Marriott, Hilton, Accor, and More to Speak at NYU International Hospitality Industry Investment Event in New York City

• Accor 2024 Strategy Unveiled: Realignment Boosts Growth and Guest Experience Across Diverse Brand Portfolio

• Ibis Hotels marks 50 Years of Setting Standards in Affordable Luxury and Comfort

• Accor to Launch New Luxurious Hotels in Raffles Pink City, Jaipur