Accor launches global partnership with Faena Group

Thursday, January 28, 2021

Faena Group has launched a global strategic partnership with Accor, focused on expanding the brand around the globe. The deal was revealed earlier by Alan Faena and Len Blavatnik of Faena Group and Sébastien Bazin, Chief Executive of Accor. Alan Faena will work in partnership with Accor to break new ground, developing Faena Districts in select global destinations with Dubai slated to be the first international destination. The new venture will also manage Faena Buenos Aires and Faena District Miami Beach.

Alan Faena said in a statement that the company has found a perfect partner in Accor as they have a shared vision and passion. He mentioned that alongside the expansion of the brand, they will plan to continue rethinking hospitality lifestyle and shaping the path for ground-breaking concepts, setting new industry standards in the creation of inimitable environments rooted in culture, positively transforming cities, shifting old paradigms and becoming new international cultural epicentres.

He shared that it has always been a dream to share the Faena ethos and artistic vision around the globe and with Accor the company is turning the dream into reality. Sébastien Bazin added that Accor is building an experience-based hospitality platform and in doing so, it greatly values the energy and ideas that entrepreneurs, creators and visionaries bring. He mentioned that Alan Faena is a clear leader in the luxury lifestyle sector with his transformative concepts.

He also shared that Faena Districts are shifting the gravitational centres of the cities where they reside, and making a true difference in their communities and said that these will serve as the model of the venture as Accor works hand-in-hand with the Faena team to help achieve their vision and global expansion ambitions. He stated that the company is looking forward to a long and rewarding future working with Alan, Len and the entire Faena group.

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