Accor Surpasses Growth Milestone with Two Hundred Ninety-Three Hotel Openings in 2024 Sets Sights on Asia-Pacific and Middle East Expansion in 2025

Published on April 2, 2025

In 2024, Accor shattered its own development records by launching Two Hundred Ninety-Three new hotels and resorts across the globe, adding a staggering Fifty Thousand rooms to its portfolio and marking its most prolific year to date. This unprecedented expansion not only solidified Accor’s position as a global hospitality leader but also set the stage for its next strategic move: a bold focus on Asia-Pacific and the Middle East in 2025. With more than 60 percent of its upcoming openings planned in these fast-growing regions, Accor is aligning its growth trajectory with rising demand, evolving travel trends, and the increasing appetite for premium, lifestyle, and sustainable hospitality experiences.

Accor, a global hospitality powerhouse, shattered industry records in 2024 by opening an astounding Two Hundred Ninety-Three new hotels and resorts across its global network. These new properties added over Fifty Thousand rooms to the brand’s expansive portfolio, a milestone achievement that reinforces Accor’s position as one of the world’s most prolific hotel developers.

This momentum is not just about numbers—it signals a broader strategic shift. As Accor prepares for 2025, the group is channeling its focus into two booming regions: Asia-Pacific and the Middle East. These regions, which showed the strongest development performance in 2024, are poised to become the central hubs of Accor’s expansion strategy. More than 60 percent of the brand’s upcoming hotel openings in 2025 are set to take place within these two high-growth markets.

A Growing Global Network and a Massive Pipeline

Accor’s global footprint now includes over Five Thousand Six Hundred Eighty hotels, offering a combined total of Eight Hundred Fifty Thousand rooms. But the company isn’t slowing down. Its robust development pipeline comprises One Thousand Three Hundred Eighty-One properties—equivalent to Two Hundred Thirty-Three Thousand rooms—currently in various stages of planning and construction.

With this extensive pipeline, Accor is positioning itself for significant scale growth, particularly in key markets where tourism is rebounding post-pandemic and demand for new travel experiences is skyrocketing. These include countries like India, Vietnam, Saudi Arabia, and Indonesia, where infrastructure investments and changing traveler behaviors are driving hotel sector dynamism.

Capitalizing on Emerging Travel Trends in 2025

Accor’s growth strategy is deeply intertwined with its understanding of emerging global travel behaviors. As 2025 unfolds, trends such as gig tripping (short work-and-leisure stays), conscious travel (eco-aware and ethical tourism), and a rising preference for crowd-free destinations are expected to shape traveler demand.

To meet these new expectations, Accor is tailoring its development and service offerings accordingly. This includes designing hotels that seamlessly blend work and leisure facilities, expanding into secondary and tertiary cities with untapped tourism potential, and launching initiatives that align with sustainable and responsible tourism principles.

With over 36 percent of its hotels globally achieving eco-certification by the end of 2024, Accor is not just following the sustainability trend—it’s leading it. The company continues to integrate environmentally conscious construction, operations, and guest experiences into the DNA of its new developments.

The Rise of ALL – Accor Live Limitless

A key enabler of Accor’s growth strategy is its fast-growing loyalty program, ALL – Accor Live Limitless. In 2024, ALL surpassed One Hundred Million members, signaling its increasing relevance in a competitive landscape. This program is a vital engine for retention and repeat business, enabling Accor to engage directly with millions of guests across its vast brand ecosystem.

From discounted stays and member-exclusive offers to curated experiences and flexible redemption options, ALL adds significant value for modern travelers seeking meaningful connections with hotel brands. Its strength also makes Accor more attractive to potential hotel owners and developers looking for a strong commercial platform.

Premium, Midscale & Economy Division Fuels Targeted Growth

While Accor is known for its iconic luxury offerings, the brand is also heavily investing in its Premium, Midscale & Economy Division. This segment serves as a key lever for volume-based expansion, particularly in fast-growing markets across Asia and the Middle East where middle-class travel is on the rise.

Accor’s targeted approach involves expanding household name brands such as Novotel, Mercure, ibis, and Pullman, all of which offer versatility, broad market appeal, and consistent operating models. These brands allow Accor to scale quickly while maintaining brand equity, especially in suburban and emerging tourism corridors where affordability and quality are equally valued.

Luxury Portfolio Reaches Iconic Heights

Accor’s luxury portfolio remains one of its crown jewels, encompassing world-renowned properties that define opulence, cultural immersion, and architectural significance. In 2024, standout properties like Raffles London at The OWO, The Plaza – A Fairmont Managed Hotel in New York, Sofitel Roma Villa Borghese in Italy, and Hôtel des Arts Saigon – MGallery Collection in Vietnam captured international headlines and guest acclaim.

These hotels are not just accommodations—they are destinations unto themselves. Accor’s strategy involves creating landmark luxury spaces that reflect local heritage, culinary excellence, wellness immersion, and bespoke services. This positioning has allowed the brand to penetrate the world’s most competitive luxury markets, from Paris and Milan to Dubai and Ho Chi Minh City.

Luxury & Lifestyle Division Drives Weekly Openings

Accor’s strategic alignment of luxury with lifestyle innovation is perhaps most visible in its dedicated Luxury & Lifestyle Division, which opened an average of one new hotel every week in 2024. This incredible pace of growth is expected to continue in 2025, with a pipeline that now includes more than Two Hundred Eighty hotels across key global cities.

This division includes sought-after brands such as Raffles, Orient Express, Fairmont, Sofitel, MGallery, Delano, and Mondrian. Each brand captures a unique sensibility—from timeless grandeur to boutique chic—giving Accor a well-rounded lifestyle offering that appeals to different demographics and travel intents.

Asia-Pacific and Middle East Take Center Stage in 2025

As global travel flows shift eastward, Accor is pivoting hard to embrace the opportunity. More than 60 percent of the group’s 2025 openings will take place in Asia-Pacific and the Middle East, including ambitious new launches in India, Thailand, the UAE, Saudi Arabia, and Vietnam.

In Saudi Arabia, for example, Accor is actively participating in Vision 2030 initiatives by partnering on projects in NEOM, Riyadh, and along the Red Sea coast. In India, the company is expanding in both metropolitan and tier-two cities, tapping into rising domestic travel. Meanwhile, in Southeast Asia, lifestyle and eco-tourism offerings are being prioritized to cater to younger travelers and wellness seekers.

Accor set a new benchmark in 2024 with Two Hundred Ninety-Three hotel openings and Fifty Thousand new rooms, paving the way for a bold 2025 expansion focused on the booming Asia-Pacific and Middle East regions.

Outlook for 2025 and Beyond

With a foundation built on a record-breaking 2024, Accor is strategically positioned for a powerful year of expansion in 2025. The brand’s ability to adapt to changing traveler preferences—combined with its commitment to sustainability, technology integration, and loyalty program scale—will be key drivers of continued success.

Whether it’s a luxurious Raffles property in London or a midscale Novotel in Riyadh, each opening contributes to a broader vision of inclusive, purpose-driven hospitality. Accor’s message is clear: global travel may evolve, but the group is ready to lead the future of hospitality.

In an industry where trends evolve rapidly, Accor’s 2024 performance demonstrates not just resilience but foresight. With nearly Three Hundred hotels launched, a portfolio of over Eight Hundred Fifty Thousand rooms, and an aggressive pipeline centered around Asia-Pacific and the Middle East, Accor’s blueprint for growth is future-forward.

From eco-conscious development to experiential luxury, the company is setting new benchmarks for what global hospitality can achieve. As 2025 unfolds, Accor’s trajectory remains one to watch for industry leaders, travelers, and investors alike.