Agoda And Singapore Tourism Board Reiterate Commitment To Showcase Singapore’s Unique Attractions

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Agoda, a digital travel platform, and the Singapore Tourism Board (STB) have renewed their partnership through a Memorandum of Understanding (MOU). The collaboration aims to promote Singapore as a premier destination in Southeast Asia, highlighting the ‘Reason to Travel’ campaign.

Today, on 18 June, the agreement was signed in the presence of Mr. Omri Morgenshtern, CEO of Agoda, and Ms. Melissa Ow, Chief Executive of STB. This new agreement involves a year-long commitment aimed at highlighting Singaporean brands and attractions, utilizing Agoda’s expertise in online travel and its extensive partner networks.

“This renewed partnership with STB is a testament to our shared vision of showcasing Singapore to the world through innovative means. As a Singapore-headquartered company, Agoda is thrilled to leverage our expertise in digital marketing and our global platform to bring new and returning visitors to Singapore, ensuring they see the world for less while experiencing more,” stated Omri Morgenshtern, CEO at Agoda.

Ms Ow said: “STB is pleased to collaborate with Agoda again to profile Singapore’s unique attractions and experiences across key markets in Southeast Asia. This partnership presents a valuable opportunity for us to share insights and deepen our understanding of travellers, with our common goal to enrich the travel experience in Singapore. We are excited to embark on this next phase of partnership to encourage travellers to stay longer, come more often and do more in Singapore.”

The strategic partnership aims to enhance the travel experience in Singapore by introducing travelers to the city’s rich diversity and vibrant offerings. Agoda customers, planning their next trip, can now select from a wide range of activities available on the platform. This collaboration builds upon the initial 2022 partnership between Agoda and STB, which initially attracted visitors to Singapore with a variety of affordable accommodation options.

In its first phase, the partnership will feature exclusive perks and discounts from some of Singapore’s most beloved local brands and attractions, including Bee Cheng Hiang, Gardens by the Bay, Jewel Changi Airport, PAZZION, and Sentosa Development Corporation, all accessible through the Agoda platform. STB and Agoda will also launch co-branded marketing campaigns and targeted digital initiatives designed to spark curiosity and inspire deeper exploration, thereby fostering increased tourist spending and repeat visits.

Through this MOU, Agoda and STB will leverage their combined marketing resources to offer unique experiences to travelers, reinforcing Singapore’s status as a premier global destination.