Air Asia eyes more airline partnerships with digital platforms

Published on : Monday, January 18, 2021

Malaysian budget carrier AirAsia Group’s travel, e-commerce and fintech unit airasia.com is in partnership talks with several Middle Eastern and European airlines, its chief executive said on Wednesday.

Airasia.com CEO Karen Chan said the company was working on selling more flights on the online platform.

“Apart from just selling AirAsia flight tickets, we are now selling any airline’s flights tickets. We are now in serious discussions with quite a few full-service carriers,” Chan said at a CAPA Centre for Aviation event.

She said the company is working closely with Middle Eastern airlines to drive traffic to pilgrimage destinations.

“Religious travel has taken a huge delay, and already we are getting a lot of requests from customers for pilgrimages,” she said.

Airasia.com is also in talks with some European airlines, she said. “Once the international borders are open, all of us are banking on the pent up demand,” she said without providing details.

Last November, airasia.com announced a strategic partnership with Turkish Airlines for cross-promotion of its flight inventory with AirAsia flights, and offer travel itineraries with discounted fares.

“Now we can pull their content and inventory onto airasia.com’s platform,” Chan said. The company offers more than 15 lines of products online and via its super-app “to fly, to stay, to shop, to eat”, an earlier media statement showed.

With the airline business taking a hit from the coronavirus pandemic, AirAsia Group last year rebranded its digital arm as AirAsia Digital, which houses airasia.com.


(No Like Yet)

Related Posts

Tags: , ,

Comments are closed.

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 03 ITB Asia 2021
  • 08 iitm 2021
  • 12 ttfotm 2021
  • 13 aaaexpos 21
  • 14 KITF 2021
  • 15 MENA 2021
  • 16 atwconnect 21
  • 16 ITB asia 2020
  • 18 globalwellnesssummit  21
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. INTERNATIONAL HOSPITALITY INVESTMENT FORUM (IHIF)

      March 8 - March 10
    2. ITB Berlin

      March 10 - March 14
    3. SALON DESTINATIONS NATURE 2020

      March 18 - March 21
    4. Arabian Travel Market

      May 16 - May 19
    5. IMEX FRANKFURT

      May 25 - May 27
Get our toolbar!
Review www.travelandtourworld.com on alexa.com