Friday, March 29, 2024
Capital A revealed a significant partnership with Trip.com Group, the foremost travel service provider from China. This collaboration is designed to boost travel services and extend their market presence throughout Asia. It will involve multiple business aspects of Capital A, including AirAsia and AirAsia MOVE, focusing on collaborative efforts to introduce innovative solutions in various sectors such as flights, accommodations, attractions, tickets, car services, and payment systems.
This announcement marks the continuation and expansion of a strategic partnership that began in 2020, highlighting a deepened commitment to enhance their existing relationship. The partnership will utilize Trip.com Group’s cutting-edge solutions, including merchandising and Virtual Interline products, to expand the reach and offerings of AirAsia and AirAsia MOVE. The initiative will also concentrate on the development of tech-based solutions aimed at boosting revenue and improving cost efficiency.
Moreover, the partnership will enhance the exchange of customer insights and market intelligence, aiming to elevate customer service through joint efforts between the customer service teams of AirAsia and Trip.com Group. Additionally, TripLink, the fintech branch of Trip.com Group, will support the AirAsia Aviation Group with advanced payment solutions. These collaborative efforts are expected to generate added value for both organizations, fostering innovation and delivering enhanced value to customers.
Ms Jane Sun, Chief Executive Officer, Trip.com Group, said: “This expansion of the strategic partnership between both companies is an affirmation of the positive outcomes we have seen since we signed our initial agreement in 2020. Trip.com Group has continually invested in technology to improve our processes and customer experiences, and we are excited to leverage the power of technology as we continue working with Capital A to give our users the perfect trip every time they make a booking with us.”
CEO of Capital A Tony Fernandes said, “We are thrilled about the participation of Capital A’s three entities – AirAsia, AirAsia MOVE, and BigPay – in this partnership. Our collaboration extends beyond promoting AirAsia flights and ancillary on Trip.com Group’s platforms. AirAsia’s inventory and growth plans are focused on China and then getting Trip.com Group’s customer base into Asean, while AirAsia MOVE will collaborate on Trip.com Group hotel inventory and offer MOVE activities, tickets, and ride collaborations for Trip.com Group users. Additionally, we anticipate exploring future collaboration opportunities on payments for BigPay. Together, we will leverage each other’s extensive network and resources to offer enhanced travel experiences to our customers, delivering mutual growth and success for our two organisations.”
The most recent collaboration is announced amidst a robust expansion in global air travel this year, evidenced by an 82% surge in bookings through Trip.com Group’s platforms relative to the same timeframe last year. In 2023, the transportation segment of the Group witnessed a 123% revenue jump from the year before. Concurrently, Capital A experienced a 25% revenue uptick from 2019, even though it operated with only 80% of the aircraft count from 2019, supported by an impressive 88% load factor.
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
