AirAsia MOVE launches revamped app: Bold step in transformation

Monday, February 26, 2024

AirAsia MOVE, previously recognized as airasia Superapp, has introduced a revitalized appearance for its app icon on both the App Store (iOS) and Play Store (Android) today. This update marks a significant step forward in AirAsia MOVE’s ongoing brand revitalization and transformation, which was initially announced in September 2023.

Nadia Omer, CEO of AirAsia MOVE commented, “The new AirAsia MOVE app icon is the first of many exciting changes coming up that are designed to elevate and enhance every travellers’ experience. From the app layout, to exciting new products, services and unbeatable deals, the new AirAsia MOVE will help you go all the way seamlessly when you travel. For those of you who already have the app on your phones, it would’ve been refreshed & updated to the new look. 

“While the app icon boasts a new appearance and AirAsia MOVE takes the spotlight as our new brand name, we would like to reassure everyone that everything you love such as booking AirAsia flights & from more airlines, hotels, rides, managing your bookings, or even connecting with fellow travellers via the Chat & Community as well as AskBo functions still remain intact. So don’t worry and we hope you enjoy all the improvements that are coming your way!” 

AirAsia MOVE envisions a travel experience enriched by community engagement, offering features like airasia chat, games, gifting, and a robust loyalty program that spans its extensive ecosystem. This ecosystem encompasses OTA services, enabling flight bookings with over 700 airlines, including the renowned AirAsia, along with access to 900,000 hotels worldwide. Additionally, it includes ride-hailing, dining experiences, insurance, and more, all supported by integrated financial services provided by BigPay. Notably, AirAsia MOVE clinched the title of ‘Asia’s Leading Online Travel Agency 2023’ at the World Travel Awards, marking its debut nomination in the OTA category.

You can download the AirAsia MOVE app from the Apple App Store, Google Play Store, and Huawei App Gallery.

Both AirAsia MOVE and BigPay are constituents of MOVE Digital, the digital division of Capital A Berhad.

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