Friday, March 15, 2024
AlUla launches “Forever Revitalizing” campaign in New York, inviting global travel leaders to explore its rich heritage and sustainable future.
In an unprecedented celebration of culture, heritage, and innovation, AlUla, the ancient oasis city nestled in the northwest of Saudi Arabia, proudly announces the launch of its inaugural global brand campaign, “Forever Revitalizing“. This momentous event marks a new chapter in AlUla’s storied legacy, offering a fresh perspective on its rich past, vibrant present, and promising future. The campaign’s unveiling was attended by a distinguished assembly of travel industry leaders, travel influencers, destination and tourism advisors, tour operators, media icons, destination management companies, and MICE leaders, all gathered to witness this historic milestone.
On Thursday, 14 March 2024, the international stage was set at Hall des Lumières, New York, for the unveiling of “Forever Revitalizing“. This campaign is not merely a showcase of AlUla’s timeless allure but a heartfelt invitation to the world to participate in a special journey that transcends time and borders. The grand launch party of AlUla displayed the Arabian Alula culture and presentation of the destination of Alula, with highlights that drew the attention of travel industry leaders, travel influencers, destination and tourism advisors, tour operators, media icons, destination management companies, and MICE leaders worldwide. In New York, our special correspondent Mr. James Henderson from the Travel and Tour World team reported from the AlUla launch event. He highlighted that the event displayed the AlUla culture with traditional Arabian music and themes, promoting their rich cultural heritage to a captivated audience of industry professionals.
AlUla distinguishes itself from modern-day tourist destinations in numerous ways, notably in the number of visitors it aims to attract—and that is by design. AlUla’s strategy was never focused on mass tourism. Instead, it offers a much more individual experience, where global visitors, including travel industry leaders, destination and tourism advisors, and tour operators, can immerse themselves in the history and heritage of AlUla in a very bespoke setting. AlUla plans to preserve the natural beauty and splendor of its environment, including its clear, star-filled skies. As part of its sustainability efforts, it has adopted “a dark skies policy”, ensuring that the magic of AlUla can be experienced in a way that is respectful to its natural beauty and heritage.
“Forever Revitalizing” encapsulates the essence of AlUla, weaving a narrative that is both authentic and captivating. Designed to enchant travelers from every corner of the globe, this campaign emerges as a beacon of innovation in destination marketing. Melanie De Souza – Executive Director Destination Marketing The Royal Commission for AIUla as one of the presenter at the AlUla Event, the campaign underscores its commitment to authenticity and innovation. Through a strategic, data-driven approach, “Forever Revitalizing“ makes its debut across nine core global source markets, available in six languages and integrated across multiple channels. This comprehensive approach has garnered the interest and support of travel industry leaders, travel influencers, destination and tourism advisors, tour operators, media icons, destination management companies, and MICE leaders, setting a new standard for destination marketing.
The campaign’s odyssey will traverse international waters, with signature events targeting travel trade and media partners in five major cities: Dubai, London, New York, Paris, Shanghai, and Mumbai. Each event is a chapter in a captivating story, designed to engage and inspire, laying the foundation for a new era of exploration and discovery in AlUla. These events serve as pivotal gatherings for travel industry leaders, travel influencers, destination and tourism advisors, tour operators, media icons, destination management companies, and MICE leaders, further amplifying the campaign’s reach and impact.
AlUla is more than a destination; it is a living legacy, forever revitalizing. Through the launch of this global brand campaign, AlUla extends an open invitation to the world, including travel industry leaders, travel influencers, destination and tourism advisors, tour operators, media icons, destination management companies, and MICE leaders, to share in her story. From the winding paths of ancient civilizations to the pulsating rhythm of contemporary life, AlUla stands as a testament to the enduring spirit of human creativity and resilience.
As we unveil “Forever Revitalizing“ in New York, we invite you, including travel industry leaders, travel influencers, destination and tourism advisors, tour operators, media icons, destination management companies, and MICE leaders, to be part of this extraordinary journey. AlUla is ready to share her story with the world, offering a glimpse into her soul, where every stone, every dune, and every vista tells a tale of revival and wonder.
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
