Aluma Hotels & Resorts Launches Three Distinctive Hotels, Blending Local Culture with Modern Luxury

Published on December 4, 2025

Aluma Hotels & Resorts has officially entered the Greek hospitality market with the unveiling of three distinctive hotels in Athens: Anise Hotel Athens, Adia Hotel Athens, Curio Collection by Hilton, and Skylark Hotel Athens. Among these, Anise Hotel Athens is set to join Hilton’s Tapestry Collection in December, marking the first property of this category in the Greek capital. This launch underscores Aluma Hotels & Resorts’ mission to merge authentic local culture with modern luxury, offering travelers a fresh approach to boutique hospitality in one of Europe’s most historic cities.

Anise Hotel Athens: A Modern Bohemian Retreat

The Anise Hotel Athens takes its name from the aromatic spice anise, reflecting warmth, tradition, and Greek cultural essence. Located in the lively Psyrri district along the historic Evripidou “spice street,” the hotel is perfectly positioned in one of Athens’ most vibrant neighborhoods. Psyrri is famed for its eclectic blend of spice markets, artisanal shops, boutique cafés, and nightlife, making it a magnet for travelers seeking an authentic urban experience infused with artistic flair.

The property embodies the philosophy of “Hospitality as a Way of Light,” seamlessly combining contemporary design with local character. Interiors are thoughtfully curated to provide comfort, style, and a sense of belonging, creating a space where guests feel both at home and connected to the city’s energetic pulse.

Comprehensive Amenities for Every Traveler

Anise Hotel Athens offers a wide array of facilities to meet the needs of modern travelers:

• Gourmet Dining: A restaurant serving innovative Mediterranean cuisine with a focus on seasonal and local ingredients
• Rooftop Experience: A bar and terrace providing panoramic views of Athens’ skyline, ideal for relaxation or social gatherings
• Wellness and Fitness: A pool, spa, and fully equipped gym offering spaces for rejuvenation and self-care
• Professional Spaces: An intimate meeting room accommodating up to 12 guests for business or private gatherings

These offerings ensure that every stay delivers a complete and memorable experience, balancing leisure, wellness, and productivity.

Athens as the Gateway to Global Expansion

Choosing Athens as the launch city for its European expansion reflects the strategic vision of Aluma Hotels & Resorts. The city’s rising status as a tourism and investment hub, combined with its vibrant cultural and culinary scene, makes it an ideal location to showcase the brand’s philosophy of authentic, design-driven hospitality.

The opening of Anise Hotel Athens, Adia Hotel Athens, Curio Collection by Hilton, and Skylark Hotel Athens establishes a strong foundation for future growth in Greece and beyond. Plans are underway to expand to Thessaloniki and other European destinations, with each property maintaining a focus on local character, immersive experiences, and personalized service.

Elevating Athens’ Hospitality Landscape

The presence of Aluma Hotels & Resorts highlights Athens’ transformation into a modern cultural and tourism hub. These hotels bring a new perspective to boutique hospitality, where design, authenticity, and curated experiences converge. By blending local flavor with global service standards, the brand contributes to positioning Athens as a destination that offers both historical depth and contemporary vibrancy.

Guests at these properties are invited to explore the city through thoughtfully designed experiences that reflect the unique character of their surroundings. From wellness retreats and gourmet dining to rooftop vistas and local-inspired décor, every detail has been crafted to create a sense of discovery and enjoyment.

Redefining Guest Experiences

Fully operational and welcoming travelers, Aluma Hotels & Resorts’ properties in Athens exemplify a new standard in boutique hospitality. Each hotel offers a distinctive environment that balances modern comfort with cultural authenticity, allowing guests to engage with Athens in meaningful ways while enjoying high-quality service and amenities.

The launch in Athens marks the beginning of Aluma Hotels & Resorts’ European journey, setting the stage for an international expansion built on a commitment to design, authenticity, and immersive experiences. With these properties, travelers can enjoy a harmonious blend of local charm, contemporary elegance, and personalized hospitality, making Athens a vibrant gateway for the brand’s vision of modern global hospitality.