Artificial intelligence and Digital Transformation Highlighted at World Travel Market Latin America Technology Theatre

Wednesday, March 27, 2024

World Travel Market Latin America is crafted to be dynamic, inspiring, and tailored to meet the needs of tourism industry professionals. The event’s “Technology” section is designed as a hub for discussions, panels, and debates focusing on the intersection of technology and innovation within the tourism sector.

“Artificial intelligence will permeate the content, also will bring content related to the acceleration of digital transformation in tourism. We will innovate by sharing insights on strategies aimed at niche markets,” said Gabriela Otto, member-owner of GO consultancy and curator of the space, adding “the tourism industry is constantly changing, which leads us to constantly adapt the content by monitoring trends and bringing in new professionals to share their visions and experiences.”

World Travel Market Latin America is dedicated to offering insights that empower professionals and companies to stand out in a competitive landscape. The event is excited to announce Daniel Wilke, Senior Business Executive of Google’s Travel Team, who will provide valuable strategies for enhancing performance across digital platforms.

Another moment to look forward to is the lecturer by Alexandre Cordeiro, founder of TurisTech and head of Innovation at ViagensPromo, on the possibilities brought by artificial intelligence for personalizing every moment of a trip. “We are doing our part to ensure the industry sees technology as an investment and benefits from the solutions presented in the search for operational efficiency and cost reduction,” says the curator.

In addition to innovative solutions, the space will also highlight the importance of working with data to understand the consumer behavior. For Bianca Pizzolito, head of World Travel Market Latin America, “the Technology Theatre is based on the balance between substance of excellence, the quality of the speakers and the diversity of perspectives on the future of the activity,” she says, adding “we need to offer technological solutions to improve the traveler’s journey and have teams trained to meet their expectations.” To provide valuable information in this regard, the Technology theater will have a panel focused on data management and another will promote a reading of the travel habits, technology consumption and worldview of different generations.

Furthermore, the theater is dedicated to promoting diversity and inclusion, featuring speakers from a range of backgrounds, including women, individuals from the black and LGBTQIA+ communities, people with disabilities, and representatives of different age groups.

Interactive panels will facilitate lively discussions and experience sharing among attendees, fostering active audience participation.

Details on the full lineup of speakers, panels, and debates will be available shortly on the World Travel Market Latin America website and the Connect Me platform, enabling attendees to plan their visit during the event, which runs from April 15 to 17 at the Expo Center Norte in São Paulo.

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