Ascott Hosts The Famous CFC Jakarta with Exclusive Fan Experience and Unveiling of Chelsea Themed Hotel Suites at Ascott Sudirman and Citadines Sudirman

Published on December 1, 2025

Ascott’s collaboration with Chelsea Football Club reached new heights with the launch of The Famous CFC Jakarta, offering fans an unforgettable experience. The event, held at Ascott Sudirman and Citadines Sudirman, celebrated Chelsea’s legacy and brought fans closer to the club with exclusive activities, including the unveiling of Chelsea-themed hotel suites. This initiative not only solidified Ascott’s partnership with Chelsea but also showcased their commitment to creating unique, immersive experiences for football enthusiasts in Indonesia.

Ascott Limited, the Official Hotels Partner of Chelsea Football Club, unveiled Asia’s first Chelsea-themed hotel suites at Ascott Sudirman Jakarta and Citadines Sudirman Jakarta in Indonesia. This launch was part of The Famous CFC Jakarta, the third installment of Chelsea’s international fan engagement event, presented by Ascott. The event, held on November 29-30, 2025, was headlined by former England international and Chelsea club captain Gary Cahill, who played a central role in the festivities. The two-day event featured a variety of activities, including a fireside chat, fan meet-and-greet, a pre-match celebration, and a watch party for Chelsea’s match against Arsenal. These events took place at key locations across Ascott’s prominent Jakarta properties, including Ascott Sudirman Jakarta, Citadines Sudirman Jakarta, and HARRIS Hotel & Conventions Kelapa Gading.

The Famous CFC is a global fan experience initiative created by Chelsea to strengthen its connection with supporters around the world, while also fostering partnerships with international brands. As the flagship event in Ascott’s second season as Chelsea’s Official Hotels Partner, the Jakarta edition highlighted the enduring collaboration between both organizations.

Gary Cahill said: “It is amazing to see how Chelsea’s global fan family keeps growing, and Indonesia
is easily one of the most passionate places for Blues supporters. Being here in Jakarta and seeing
how Ascott has brought the spirit of the club to life is really special. The Chelsea-themed hotel suites
are a fantastic way for fans to feel closer to the club, even when they are far from Stamford Bridge.”

Dan McEwan, Director of Partnerships at Chelsea Football Club, said: “We are delighted by the
incredible turnout at The Famous CFC in Jakarta. Seeing Chelsea supporters and the Ascott
community come together with such enthusiasm illustrates the strength of our partnership and the
shared commitment to bringing the club closer to fans worldwide. The Chelsea-themed hotel suites
developed with Ascott offer our global fan base a taste of the club and Stamford Bridge, and we are
excited by the new ways they help bring the club and partnership to life beyond the pitch.”

Tan Bee Leng, Chief Commercial Officer, Ascott, said: “Another successful edition of The Famous
CFC presented by Ascott, this time in Jakarta. The event underscores our commitment to delivering
heartfelt, experiential travel moments for our Ascott Star Rewards members. As our partnership with
Chelsea deepens, we are gearing up for the opening of lyf Chelsea London in 2Q 2026. With its bold,experience-led and community-focused concept, the lyf brand is set to capture the spirit of Chelsea
and the energy of Stamford Bridge. This will be more than a stay; it will be a vibrant social-living
experience that brings the club’s passion to life. We look forward to welcoming guests to lyf Chelsea
London at Stamford Bridge for an immersive experience that celebrates both the heart of London and
the Blues.”

Experience the Ultimate Chelsea-Themed Hotel Suites in Asia’s First Ever Location

For the first time in Asia, Chelsea supporters can indulge in a unique hotel experience at two Chelsea-inspired suites in Jakarta, Indonesia. Located at Ascott Sudirman Jakarta, The Legend Suite is a tribute to the club’s proud history, featuring an impressive collection of Chelsea memorabilia and custom-designed elements that tell the club’s story. From legendary players to unforgettable matches, every detail reflects the essence of the Blues. With a blend of elegance and sophistication, the suite allows guests to relive Chelsea’s glorious moments while enjoying Ascott’s signature touch of refined luxury and art-infused hospitality.

Meanwhile, at Citadines Sudirman Jakarta, The Bridge Suite brings the excitement of match day to life. Stepping into the suite is like entering the very heart of Stamford Bridge, with its Chelsea-inspired decor, ambient lighting, and top-tier audio-visual features. This two-bedroom suite offers the perfect setting for fans, families, and friends to experience the thrill of a live game, no matter the distance from London, ensuring an immersive and emotional Chelsea experience.

The Famous CFC Jakarta kicked off at Ascott Sudirman Jakarta on Saturday, 29 November, with Chelsea legend Gary Cahill engaging with fans in an intimate fireside chat. During the session, Cahill reminisced about his time on the pitch and shared memorable moments from his journey with the club.

Afterward, Cahill joined Philip Barnes, Country General Manager of Ascott Indonesia, for the official unveiling of The Legend Suite at Ascott Sudirman Jakarta. Cahill then embarked on a tour of the vibrant city, visiting several Ascott properties, including Citadines Sudirman Jakarta, YELLO Hotel Harmoni Jakarta, and HARRIS Hotel & Conventions Kelapa Gading, bringing the Chelsea spirit to each location.

On Sunday, 30 November, Cahill continued the event’s community-focused activities by visiting the ASIOP Stadium. He hosted a group of students from the Saraswati Learning Centre, a special needs school in central Jakarta. The students participated in arts and crafts activities and a football session, where Cahill provided tips on improving their dribbling skills. This heartwarming session blended sport, creativity, and learning while promoting inclusion and equal opportunity for all young fans.

In the evening, Cahill attended an exclusive meet-and-greet event with Ascott Star Rewards members at HARRIS Hotel & Conventions Kelapa Gading. The event included a Q&A session, where fans interacted with the Chelsea icon and had photo opportunities. The evening continued with a pre-watch party, featuring fan engagement activities that allowed Chelsea supporters and Ascott Star Rewards members to connect with Cahill.

Ascott’s The Famous CFC Jakarta brought Chelsea Football Club’s legacy to life in Indonesia, offering fans an exclusive experience. Held at Ascott Sudirman and Citadines Sudirman, the event featured the unveiling of Chelsea-themed hotel suites, giving supporters a unique chance to engage with the club. This collaboration highlights Ascott’s dedication to creating immersive fan experiences while strengthening its partnership with Chelsea.

The event reached its thrilling conclusion at HW Livehouse, where around 250 fans gathered to watch Chelsea take on Arsenal in a live broadcast from Stamford Bridge. With Cahill present, the electric atmosphere and passionate supporters created the perfect finale for another unforgettable edition of The Famous CFC.