Saturday, January 27, 2024
The curtains have closed on the ASEAN Tourism Forum 2024, marking a pivotal moment for the region’s travel industry as South Asian market unification takes precedence. Hosted in Vientiane, Lao PDR, the event was chaired by H.E. Suanesavanh Vignaket, Minister of Information, Culture, and Tourism, Lao PDR, with H.E. Dato Sri Tiong King Sing, Minister of Tourism, Arts, and Culture, Malaysia, serving as Vice Chair.
One of the primary focuses of the forum was sustainability, with ASEAN countries committing to prioritize environmentally responsible practices in tourism. With Malaysia set to host ATF 2025, the stage is set for further collaboration and progress in the region’s tourism sector.
During the event, projections revealed a staggering 153.09% year-on-year increase in international arrivals, signaling a promising trajectory for post-pandemic recovery efforts. This boost in travel market activity underscores the urgency to implement comprehensive COVID-19 recovery plans while fortifying the ASEAN Tourism market with healthy competition.
Key initiatives discussed include the creation of an advanced economy program tailored to the region’s needs, aimed at fostering sustainable growth and innovation within the tourism sector. Additionally, a Memorandum of Understanding (MoU) between ASEAN and the UNWTO was unveiled, covering crucial areas such as tourism competitiveness and advanced human resource management.
The theme of this year’s forum, “Quality and Responsible Tourism; Sustaining ASEAN Future,” underscored the importance of promoting tourism that not only enhances visitor experiences but also safeguards the cultural and natural heritage of ASEAN nations.
The significance of regional cooperation in driving the tourism industry forward. By working together to promote responsible tourism practices and harnessing the potential of our diverse landscapes and cultures, we can ensure a prosperous and sustainable future for ASEAN.
As we look ahead to ATF 2025, Malaysia is committed to fostering greater collaboration among ASEAN member states and promoting our region as a premier travel destination.
The successful conclusion of the ASEAN Tourism Forum 2024 marks a milestone in the region’s journey towards tourism recovery and growth. With a renewed focus on sustainability, innovation, and collaboration, ASEAN is poised to emerge stronger in a post-pandemic world, offering travelers unforgettable experiences while preserving the rich tapestry of cultures and landscapes that define the region.
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
