At Arabian Travel Market, Germany to initiate major tourism drive

Thursday, April 28, 2022

In May, the German National Tourist Board is all prepared to return to the Arabian Travel Market (ATM) by bringing to the forefront two of its campaigns to the GCC market, which will run all through this year.

At the Dubai World Trade Centre from May 9-12, this market-leading, international travel and tourism event will be arranged and Germany’s presence will be a major attraction on local culture and the diversity of its cities.

GNTB’s contribution will strengthen the efforts of Germany in enhancing sustainable travel and enjoy the support of Baden-Baden Tourism Board, Breuninger, Frankfurt Tourism Board, Düsseldorf Tourism Board, Hotel Palace Berlin and visitBerlin.

Placing Germany as an eminent cultural and environmental destination, the two campaigns span nature, sustainability, and traditional culture. Basically, each emphasizes the key objectives of Germany in promoting enjoyable, sustainable travel with an aim on diverse local culture accessible all through the country. “We will be celebrating the Golden Jubilee of our long-standing friendships with the UAE, Bahrain, and Oman next month,” said Yamina Sofo, Director of Sales & Marketing, German National Tourist Office (GNTO), the regional office of GNTB.

“Our relationship with the region has seen monumental growth as travellers from across the GCC have been exploring Germany’s vast itineraries for years. The appetite of GCC nationals to visit Germany’s cultural sites, national parks, and urban destinations remains undiminished, and we look forward to the continuous growth of our campaigns and regional appeal.”

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