Atomic Wings sets sights on Virginia and North Carolina expansion with 15-unit deal

Saturday, March 16, 2024

Atomic Wings, a rapidly growing chicken wing franchise boasting 25 outlets, specializes in offering all-natural, hormone-free chicken wings accompanied by 14 unique sauce flavors. The brand is set to enlarge its footprint in Virginia and North Carolina through a significant 15-unit area representative agreement covering Richmond, Virginia, and The Triangle area, which includes the cities of Raleigh, Durham, and Chapel Hill in North Carolina.

The expansion initiative is spearheaded by Timir, Pritul, and Hiren Bharatipetro, who not only aim to establish their own Atomic Wings outlets but also intend to provide support to burgeoning franchise partners in the region.

The Patel trio brings to the table a wealth of diverse business experience, spanning the restaurant, gas station, hotel, and retail sectors. Timir boasts 15 years in the gas station field and ownership of a Huddle House eatery. Hiren’s background includes 21 years across gas stations, hotels, and retail, including a decade owning a Taco Bell franchise. Pritul, meanwhile, has honed his expertise in the hotel industry.

“Our goal is to open at least 10 locations within five years throughout Virginia and North Carolina,” Timir said. “We definitely want to open and operate some ourselves, but we’ll also be franchising some out as well. Our goal might change depending on how fast we move, but we’re taking it one step at a time.”

Armed with their broad business acumen, the trio is poised for success in nurturing the growth of Atomic Wings across their designated territories.

Atomic Wings was founded in 1989 with the vision of introducing genuine Buffalo wings of unmatched quality and flavor to the U.S. and beyond. Omar, a highly successful Dunkin’ franchisee, took the helm as CEO in 2016 with the ambition of propelling Atomic Wings into a new era of growth and bringing its cherished wings to new communities nationwide. Since commencing its franchise operations in 2016, Atomic Wings has celebrated the opening of 25 locations and secured over 100 franchise agreements, aiming for 15 new openings and 70 additional signings by 2024.

“Every single wing we serve is a testament to our dedication to perfection, from the carefully selected ingredients to the personalized customer service we’re known for,” said Omar. “With this new deal, Atomic Wings is taking a big leap forward, and I couldn’t be prouder of our team and Timir, Pritul and Hiren. We’re not just committed to delivering unparalleled value to our customers; we’re also deeply committed to supporting and celebrating the success of our franchisees. This is more than just another signing — it’s a celebration of our shared passion and dedication to serving the best wings, hand in hand with exceptional franchise partners.”

As Atomic Wings sets its sights on further expansion, the brand is on the lookout for dedicated owner-operators and area developers who are committed to excellence in customer service, have a passion for quality food, and enjoy engaging with the community. Through 2024, the company plans to target new markets across the majority of the continental U.S., continuing to spread its wings far and wide.

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