Australia, New Zealand, North America, And China Travelers Make 2024 Fiji’s Biggest Tourism Year Yet

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Fiji set a new tourism record in 2024, welcoming over one million visitors, with strong growth from Australia, New Zealand, North America, and China.

Fiji has achieved a historic milestone in tourism, welcoming more than one million visitors in 2024—the highest annual total ever recorded in the country.

A total of 982,938 tourists arrived by air, while 81,854 travelers visited via cruise ships, surpassing the initial target of 966,930. Notably, the number of U.S. visitors reached 107,821, reflecting an 8% rise from 2023 and marking the first time Fiji has crossed the one-million-visitor threshold.

The tourism industry’s success in 2024 extended beyond visitor numbers, driving growth across various sectors:

• Digital Expansion: Tourism Fiji saw a remarkable 313% surge in website traffic, surpassed one million social media followers, and generated over two million YouTube views within a month for its latest brand videos.
• Major Events: High-profile international events like the return of the Corona Surf League (WSL) Fiji Pro, the Spartan Fiji Trifecta, and the country’s first-ever NRL match reinforced Fiji’s position as a premier sports tourism destination.
• Global Recognition: Fiji earned a spot as the #3 must-visit destination for 2025 according to Lonely Planet and was named the #1 island in the South Pacific by Condé Nast Traveler’s Readers’ Choice Awards.

Fiji’s record-breaking year highlights its growing appeal as a global travel hotspot, with strong momentum heading into 2025.