Argentina Joins Canada and More Countries to Unite at ABAV Expo 2026 Bringing 2,000+ Travel Brands and 42,000+ Visitors to São Paulo

Written By: Tuhin Sarkar

Tuhin Sarkar

Tuhin Sarkar is a Senior Journalist at Travel and Tour World with more than 10 years of experience in travel and tourism journalism. A post-graduate in Journalism and Mass Communication from Jadavpur University, he combines strong research, industry knowledge and storytelling expertise to produce engaging, insightful and impactful travel news and fascinating feature stories.

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September 11, 2026 18:41 GMT+5:30

Argentina joins Canada and more countries at ABAV Expo 2026, as 2,000+ travel brands and 42,000+ visitors unite in São Paulo for a major global tourism gathering in Brazil.

Argentina joins Canada and more countries as ABAV Expo 2026 prepares to unite the global travel industry in São Paulo. The event will bring more than 2,000 travel brands and 42,000+ visitors together at Expo Center Norte from 30 September to 2 October.

Meanwhile, destinations, airlines, hotels, cruise companies, tour operators and technology providers will showcase new opportunities. International participation will add further momentum, while Brazil’s extensive travel-agent network will create valuable commercial connections. Therefore, ABAV Expo 2026 is set to become a major tourism marketplace. It will connect global suppliers with Brazilian buyers, strengthen partnerships and put São Paulo firmly at the centre of international travel business.

ABAV Expo 2026 is gearing up to make São Paulo a major meeting point for the global travel industry. The Brazil event will run from 30 September to 2 October at Expo Center Norte. Meanwhile, more than 2,000 exhibiting brands are expected to showcase destinations, airlines, hotels, cruises, technology and tourism services. In addition, organisers anticipate more than 42,000 participants, underlining the event’s growing influence across Latin America. International representation will also strengthen the show, with destinations and tourism companies from multiple regions joining Brazilian suppliers. Therefore, ABAV Expo 2026 is set to create fresh commercial opportunities while putting Brazil firmly in the international travel spotlight.

ABAV Expo 2026 is preparing for a major three-day gathering that could further strengthen São Paulo’s position as an important global tourism marketplace.

The event will take place from 30 September to 2 October 2026 at Expo Center Norte, São Paulo, Brazil, bringing together travel agents, tour operators, airlines, hotels, cruise companies, destinations, technology businesses and tourism suppliers.

Organised by ABAV Nacional, the exhibition is designed primarily as a business-to-business platform. Its scale also reflects the importance of Brazil’s travel distribution market, particularly its extensive network of travel agencies.

More Than 2,000 Brands Expected

ABAV Expo 2026 is expected to feature more than 2,000 exhibiting brands. The organisers’ detailed event profile forecasts more than 42,000 participants, while the event website promotes an audience of more than 40,000.

The distinction matters because the 2,000-plus figure represents the expected exhibition scale rather than the number of exhibitors already confirmed.

The latest published exhibitor information identified 152 confirmed brands at the time of the announcement, meaning the final exhibitor base is expected to expand substantially before the event opens.

The previous edition provides a useful benchmark. ABAV reported 42,371 participants and 2,056 exhibiting brands, demonstrating the event’s ability to attract a large professional audience.

Airlines, Hotels and Cruise Companies Join

The exhibitor mix covers virtually every major part of the travel supply chain.

Airline participants include Azul, GOL, Avianca, Air France-KLM, InterCaribbean Airways, JetSMART, LATAM/Delta and TAP Air Portugal, alongside other international carriers reported as participating.

The cruise sector will also have a strong presence. Confirmed companies include Costa Cruzeiros, MSC Cruzeiros, Norwegian Cruise Line, Discover Cruises and Galaxy Cruises.

Hospitality businesses include Atlantica Hospitality International, Blue Tree, Bourbon Hospitalidade, Iberostar Hotels & Resorts, Louvre Hotels Group, Ocean Palace Resort, RCD Hotels, Vila Galé and Windsor Hotéis.

Meanwhile, major travel distribution and technology companies such as CVC Corp, Expedia TAAP, HotelDO, Orinter Tour & Travel, Bedsonline, BeFly, Civitatis, Cangooroo and Valepay are among the organisations represented in the published exhibitor information.

International Tourism Takes Centre Stage

ABAV Expo 2026 will not be limited to Brazilian tourism businesses.

The event’s international area is expected to feature 20-plus international destinations or representations. Published exhibitor information points to participation spanning the Americas, Europe, Asia and Africa.

International representation includes markets such as Argentina, Canada, China, Colombia, Cuba, India, Italy, Japan, Mexico, Peru, Portugal, South Africa, South Korea, Spain, Türkiye, Uruguay and the United States, among others.

Examples of international participants include Caribe Mexicano, Lima Tours, Peru Leisure Travel, Portugal United, Planet Korea Travel, Truly India Tours, Uruguay and Rovos Rail.

This international mix is significant because Brazilian travel agents represent an important distribution channel for overseas destinations seeking Brazilian visitors.

Buyers Club Adds a Global Business Dimension

The exhibition will also use its Buyers Club to create direct commercial connections.

The latest information indicates that 30 international buyers are being brought from markets including Argentina, Chile, China, Colombia, Spain, the United States, Italy, Mexico, Paraguay, Peru and Uruguay.

The programme also involves Brazilian DMCs and invited travel agents from across Brazil.

As a result, ABAV Expo is positioned not simply as a conventional exhibition, but as a marketplace where suppliers and buyers can hold meetings, develop partnerships and discuss future travel demand.

Countries and international markets attending ABAV Expo 2026

1. Argentina
2. South Africa
3. Mexico / Mexican Caribbean
4. Canada
5. China
6. Chile
7. India
8. Italy
9. Kenya
10. South Korea
11. Peru
12. Portugal
13. Dominican Republic
14. Türkiye
15. Uruguay
16. Iceland

Why ABAV Expo 2026 Matters

The event comes at a time when destinations and travel businesses are competing for increasingly international customers. Brazil offers an especially important market because of its large domestic tourism ecosystem and extensive travel-agent network.

ABAV Expo therefore gives international suppliers access to Brazilian trade professionals while giving Brazilian companies a platform to promote their products globally.

Technology is another growing element. Travel-tech exhibitors will present booking, payment, connectivity and operational solutions, reflecting how digital tools are reshaping the travel-sales process.

“ABAV Expo 2026 is emerging as a powerful meeting point for Brazil and the wider global travel industry. The scale of the event, with more than 2,000 expected brands and over 42,000 participants, demonstrates the strength of professional tourism demand in São Paulo. Its international participation is equally important because it creates a direct bridge between Brazilian travel sellers and destinations, airlines, hotels, cruise companies and tourism suppliers from around the world. For the industry, this is more than an exhibition; it is a platform for partnerships, knowledge exchange and commercial growth. ABAV Expo’s broad exhibitor mix also highlights how travel is becoming increasingly connected, digital and international.”
— Anup Kumar Keshan, Founder and Editor-in-Chief, Travel And Tour World

ABAV Expo 2026 is set to give São Paulo another major moment on the international tourism calendar. With 2,000-plus expected exhibiting brands, more than 42,000 participants and international representation from multiple continents, the event will bring a broad cross-section of the travel industry under one roof.

The combination of destinations, airlines, hospitality companies, cruise operators, tour operators and travel-technology providers gives the exhibition substantial commercial depth.

Moreover, the Buyers Club adds an international business layer, helping suppliers connect directly with professional buyers.

For Brazil, the event reinforces São Paulo’s role as a strategic gateway for tourism trade. For international destinations, it offers access to one of Latin America’s most important outbound travel markets.

Ultimately, ABAV Expo 2026 is positioned to turn three days of meetings and networking into longer-term partnerships, new travel products and stronger international tourism flows.

The cause is the travel industry’s growing demand for stronger international connections and new commercial markets. The answer is ABAV Expo 2026, where Argentina, Canada and more countries will join 2,000+ travel brands and 42,000+ visitors in São Paulo. The reason is Brazil’s powerful travel trade network, which gives international destinations direct access to travel agents, tour operators and tourism businesses. Furthermore, the event allows Brazilian suppliers to develop relationships with overseas buyers and partners. Consequently, ABAV Expo 2026 can generate new business opportunities across aviation, hospitality, cruises, destinations and travel technology. Its international participation also increases the event’s visibility and reinforces São Paulo’s role as a key meeting point for the global tourism industry.

The cause is clear: global travel businesses increasingly need direct access to new markets, professional buyers and influential distribution networks. ABAV Expo 2026 provides that connection in Brazil. The answer is a large-scale B2B marketplace where more than 2,000 brands can meet thousands of tourism professionals. The reason is equally compelling. Brazil has a substantial travel-agent ecosystem and strong outbound tourism potential, while São Paulo offers an established business and aviation hub. Consequently, international destinations can use the exhibition to reach Brazilian sellers, while domestic companies can develop overseas partnerships. At the same time, technology, cruises, aviation and hospitality broaden the commercial opportunities available to participants.

Argentina joins Canada and more countries at ABAV Expo 2026, reinforcing the event’s growing international reach. More than 2,000 travel brands and 42,000+ visitors are expected to unite in São Paulo. The gathering will connect destinations, airlines, hotels, cruise operators, tour companies and technology businesses with influential travel professionals. Moreover, international exhibitors can use the event to access Brazil’s large travel distribution network, while Brazilian businesses can explore new global partnerships. The presence of multiple countries also gives visitors a broader view of emerging travel products and destinations. As a result, ABAV Expo 2026 is positioned as more than an exhibition. It is a business platform linking markets, suppliers and buyers. Ultimately, Argentina, Canada and other participating countries will help strengthen the event’s international character, while São Paulo provides the commercial setting for three days of networking, deal-making and tourism industry engagement.

Image: ABAV Expo