Barbados Tourism Shine at World Travel Market Latin America 2024 in Sao Polo

Wednesday, April 17, 2024

Barbados Tourism Shine at World Travel Market Latin America 2024 in Sao Paulo, enhancing partnerships and promoting the island.

A team from Barbados, featuring prominent figures such as Shelly Williams, the Chairperson of the Barbados Tourism Marketing Inc. (BTMI); Andrea Franklin, the CEO of BTMI; and Corey Garrett, the Director of Latin America for BTMI, is currently attending the World Travel Market (WTM) Latin America in São Paulo, Brazil. This significant event, held from April 15th to 17th, serves as a platform for global travel leaders to converge and discuss potential collaborations and innovations in the tourism industry.

During their time at the WTM Latin America, the Barbados delegation is engaging in strategic meetings with crucial travel partners to both reinforce existing relationships and forge new ones. They are also taking this opportunity to promote Barbados as a premier travel destination. Their participation underscores Barbados’ commitment to enhancing its visibility and appeal in the Latin American travel market, aiming to attract more visitors from the region to explore the unique culture and scenic beauty of Barbados.

The Barbados Tourism Marketing Inc. (BTMI) is responsible for promoting, supporting, and facilitating the effective development of tourism in Barbados. Its duties include devising and executing marketing strategies to effectively promote the tourism sector; ensuring the provision of adequate air and sea transportation services to and from the island; fostering the development of amenities and facilities essential for tourists to fully enjoy their visit to Barbados; and conducting market research to meet the evolving needs of the tourism industry.

WTM Latin America is the premier B2B travel and tourism event in Latin America, providing unmatched business opportunities, a higher return on investment, and access to qualified buyers and influencers from the industry. It attracts professionals from various sectors including travel agencies, tour operators, accommodations, airlines, cruises, luxury goods, and technology, among others.

Over the course of three days, participants can discover the latest trends, seek out new products, broaden their network of contacts, and uncover opportunities that will enhance their business.

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