Berlin hosts Arival 360: Gathering top experience sector leaders, March, 2024

Tuesday, January 23, 2024

Arival, the global research authority specializing in in-destination experiences, has unveiled the details for its annual Arival 360 Conference 2024, scheduled to occur in Berlin, Germany, from March 2-4.

The upcoming conference will address pressing topics such as sustainability and strategies to navigate challenges arising from the impacts of climate change. Additionally, a focus will be placed on the culinary sector, exploring unique opportunities for experience companies. Notably, this year’s event will feature the introduction of Arival’s renowned Attractions Forum to Europe. The forum aims to assist attractions businesses in addressing issues like technology, over-tourism, and the creation of successful guest experiences for attractions, large operators, and cultural institutions.

Douglas Quinby, CEO and co-founder of Arival, emphasized the constant evolution within the experiences industry, citing advances in AI, increasing traveler demand in Europe, and the escalating influence of climate change. The 360 event sessions will concentrate on helping experiences businesses transform challenges into lucrative opportunities, providing practical ideas and tools to captivate the attention of evolving travelers seeking authentic, once-in-a-lifetime experiences.

The 2024 Arival 360 Conference anticipates the participation of representatives from companies across the tours, activities, attractions, and experiences sectors. Distinguished speakers include industry influencers and executives such as Alexi Tabrizi, EVP Global Sales at Big Bus Tours, and Johannes Reck, Co-founder and CEO of GetYourGuide.

Delegates will have the opportunity to engage with peers, access cutting-edge content and technology, and network with key distributors and potential partners, acquiring actionable strategies to enhance their businesses. The conference will also feature the inaugural Arival TourReview Spotlight Awards for outstanding guest satisfaction, recognizing operators in tours, activities, and visitor attractions based on independent analysis of guest reviews across major online travel and experiences platforms.

Scheduled at the Estrel Berlin, one of the largest convention hotels in the city, the Arival 360 Conference promises an enriching experience for attendees from March 2-4.

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