BESarawak launches new product for corporate meetings in Sibu

Saturday, November 4, 2023

BESarawak has just launched the #TRIBESPIRIT team building as the newest product for the corporate meetings and incentives market in Sibu, officiated by Councillor Clarence Ting, Chairman of Sibu Municipal Council and Sibu Business Events Committee.

25 participants from the local industry are now experiencing the team building course to promote Sibu as the next corporate meetings and incentives destination in Sarawak. The team building kicked off this morning with a motivation session by renowned corporate training provider, Asia Ability, followed by the flag-off which took place at 1.45 PM (MYT).

Participants, known as “Warriors”, will complete a series of challenges around Sibu, showcasing the best of the city’s tourism and hospitality while promoting team-building capabilities. “It is also an opportunity for the city to demonstrate its ability to host international business events,” said Councillor Clarence during the flag-off. “TRIBESPIRIT is our belief that we are stronger when we move forward together, and Sibu’s industry is united when it comes to business events.”

In 2023, Sibu has become an increasingly popular city for business events with an increase in its economic impact, delegate numbers, and job opportunities by 102% since 2021. Sibu has generated approximately RM 61.7 million in total economic impact, RM 33.5 million in direct delegate expenditure, and created 4,894 additional jobs for the city’s population.

“This is the final of the statewide #TRIBESPIRIT team building launch,” said Amelia Roziman, CEO of BESarawak. “The corporate meetings and incentives market are fairly new to Sarawak, having started only in 2019, but with the industry’s creativity and determination, Sibu has the potential to become a preferred corporate meetings and incentives destination.”

#TRIBESPIRIT team-building product is developed by BESarawak in collaboration with the Sibu Business Events Committee, Sibu Municipal Council, La Vie Event Management, Borneo Plux Events, Greatown Travel and Asia Ability.

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