Tuesday, December 12, 2023
Brugal, the renowned producer of ultra-premium rum from the Dominican Republic, has introduced an engaging pop-up experience in Terminal D at Miami International Airport. This month-long pop-up beckons visitors to embark on a captivating journey spanning 135 years of unparalleled rum craftsmanship, offering a unique exploration of Brugal’s exceptional double-aged rum, Brugal 1888.
During the bustling holiday season, this vibrant space serves as a welcome respite for travelers coming to or departing from Miami. It transports guests into the world of Brugal, encouraging them to delve into the brand’s rich heritage through immersive, sensory-driven tasting experiences.
Guests of legal drinking age are cordially greeted by Brugal ambassadors at a customized bar, where they can partake in guided tastings of Brugal 1888 and gain insights into its meticulous craftsmanship. Visitors have the option to indulge in a sumptuous chocolate pairing with Exquisito Chocolates, accompanied by a neat pour of the double-aged rum, or savor a specialty cocktail. The standout concoction is the Brugal 1888 Old Fashioned, a modern twist on the classic drink made with Brugal 1888 rum, simple syrup, Angostura Bitters, and a spritz of orange essence. This masterful creation offers a simple yet complex libation that enhances special holiday moments.
The pop-up also boasts a curated gallery space—a heritage wall adorned with portraits and historic artifacts that weave the tale of Brugal’s origins, its 135-year history, and its passionate pursuit of rum mastery. A dedicated lounge area provides a comfortable retreat, inviting guests to linger and enjoy a moment of relaxation amid the bustling holiday travel season. QR codes are scattered throughout the space, allowing guests to leave with a digital library of cocktail recipes and educational masterclasses about Brugal 1888 for further exploration.
“This immersive experience, inspired by La Casa Brugal, invites consumers to embark on a journey into my family’s rich history, immersing them in the artistry behind crafting and aging our exceptional rums,” said Maestra Ronera Jassil Villanueva Quintana, the fifth generation of the Brugal family. “Miami has historically been a vibrant and dynamic market for Brugal, making it the perfect setting for this immersive experience. Each sip of rum transports you to the legacy of our founder and my great-great grandfather, Don Andrés Brugal—a story of passion, tradition, and unparalleled craftsmanship that defines Brugal.”
Don Andrés Brugal, after his journey from Spain and Cuba, settled in the Dominican Republic in 1888 and founded Brugal with his sons. They initially cultivated sugarcane and later began distilling rum, utilizing the tropical sun’s warmth to cask-age and infuse their spirit with rich complexity and flavor. Don Andrés embarked on a mission to share the finest Dominican rum with the world, and subsequent generations of Maestros have faithfully followed in his footsteps. They mastered the intricate art of cask selection and aging, leading to the brand’s signature double-aging technique and the use of ex-Bourbon and Oloroso sherry casks.
Brugal 1888 is crafted through a double-aging process, a unique practice in the world of rum. It undergoes an initial aging period in ex-bourbon casks for up to eight years before being transferred to hand-selected, first-fill Oloroso Sherry casks. This process imparts an exceptional balance of smokiness and a full mouthfeel to Brugal 1888, making it challenging to replicate with any other rum. On the nose, Brugal 1888 offers a refined sweetness of red and dried fruits, alongside notes of raisins and dates, complemented by a spicy woodiness with hints of cinnamon. On the palate, the liquid is well-rounded and smooth, with body and character, featuring perceived sweetness of toffee and vanilla balanced with peach, cocoa, and cloves. The aftertaste is remarkably enduring and elegant, with a hint of honey.
The pop-up experience will be available until January 3, 2024, situated between Gate 37 and 38 in Miami International Airport’s Terminal D, operating daily from 12:00 p.m. to 9:00 p.m. Travelers seeking to enhance their home bar or prepare for upcoming holiday celebrations can purchase bottles of Brugal 1888 at Duty Free Americas.
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
