Saturday, February 3, 2024
Brussels Airlines has officially launched the 6th installment of “Bike in Africa,” with this edition taking place in the Volta region of Ghana. In addition to offering challenging bike and hike tours for 120 employees of the Lufthansa Group, Brussels Airlines is committed to supporting two local companies striving to promote sustainable tourism in the region.
As the Africa specialist within the Lufthansa Group, Brussels Airlines currently serves 18 sub-Saharan African destinations, emphasizing its goal to be a genuine partner to local communities in these markets. The “Bike in Africa” initiative, initiated in 2011, is designed to enhance awareness and strengthen the connection to the African continent among employees, aligning with the core values of their business.
Having previously explored Rwanda, Burundi, Uganda, Senegal, The Gambia, and Cameroon in past editions, the 2024 edition of “Bike in Africa” is set in Ghana, specifically the Volta region. The participating 120 employees represent various Lufthansa Group business units, including Eurowings, Lufthansa, Swiss, and Austrian Airlines. Departing from Brussels, they embark on a 5-day journey through the picturesque Volta region, with the option to choose hiking over biking.
“Bike in Africa is an initiative that was launched by Brussels Airlines’ employees, with the aim to bring people together and discover Africa in ways that you normally wouldn’t. On top of that, we also contribute to the local economy and try to promote the destination in any way we can. Brussels Airlines has lots of skills and knowledge which we are also happy to share with young local entrepreneurs.”
– Ilse Verhelst, Project Manager Bike in Africa, Brussels Airlines
In this edition, Brussels Airlines extends its support to two local companies in the Volta Region: Bravehearts Expedition LTD and Wasteman Ghana. Bravehearts Expedition LTD is dedicated to tourism development through initiatives such as infrastructure building, while Wasteman Ghana focuses on plastic waste collection for recycling. Brussels Airlines will facilitate “design thinking” workshops at both companies, in collaboration with students from the Heritage University in Accra and help alliance, the charitable organization of the Lufthansa Group. This effort aims to assist in developing the corporate strategy of these local enterprises.
“Aviation is more than connecting people from A to B. At Brussels Airlines, we have a long track record of being a true partner for the African countries we fly to. Together with help alliance, the charity organization of Lufthansa Group, we aim to create a better world every day. With Bike in Africa we can combine our passion for discovering the world with our commitment to the African continent.”
– Dorothea von Boxberg, CEO, Brussels Airlines
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
