Image Credit: Myrtle Beach
South Carolina Unites With Florida and More US Destinations Extracting Over 31 Million USD Accommodation Tax Revenue as Events Rocketing High as coastal tourism communities transform visitor spending into stronger events, improved experiences and long-term destination growth. The reason behind this strategy is the growing need to reinvest tourism-generated revenue into attractions, festivals and infrastructure that encourage more travellers to visit. In South Carolina’s Myrtle Beach area, accommodation tax collections exceeded $31 million in 2024, showing the financial impact of overnight tourism. As Florida and more US destinations adopt similar visitor-funded approaches, accommodation taxes are becoming a powerful tool for supporting competitive beach tourism economies.
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Myrtle Beach and the wider Grand Strand region demonstrate how overnight visitors can directly contribute to tourism development through accommodation taxes. The revenue is generated from visitors staying in hotels, resorts, vacation rentals and other qualifying lodging properties. South Carolina’s Department of Revenue states that accommodation taxes apply to short-term sleeping accommodations, including hotels, condos, campgrounds and similar lodging facilities.
According to Myrtle Beach Area Convention & Visitors Bureau research, Horry County generated approximately $31.2 million in accommodation taxes in 2024, representing around 30% of South Carolina’s total accommodation tax collections.
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| Myrtle Beach Tourism Revenue Indicator | Amount |
|---|---|
| Accommodation tax revenue (2024) | $31.2 million |
| Hospitality fee collections (2024) | $59.3 million |
| Direct visitor spending | $13.2 billion |
| Total tourism economic impact | More than $26 billion |
The funding model allows destinations to convert visitor spending into resources that support tourism development.
Accommodation tax revenue works through a continuous tourism cycle where visitor spending creates funding that helps attract future visitors.
The process follows a simple pattern:
Visitors stay overnight → Accommodation taxes increase → Tourism programmes receive funding → Events attract travellers → Hotels and businesses benefit
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This approach is especially important for beach destinations because tourism demand is often seasonal. Summer months typically bring the largest crowds, but events can encourage visitors during autumn, winter and spring periods.
Tourism organisations use these funds to support:Tourism Investment Expected Impact Events Creates new travel reasons Marketing Attracts visitors Attractions Improves experiences Destination programmes Strengthens competitiveness
For Myrtle Beach, the proposed special events role reflects this broader strategy of using visitor-generated revenue to create more organised tourism opportunities.
Myrtle Beach is exploring whether a dedicated full-time special events position could strengthen its tourism strategy by creating more focused event planning and coordination.
The proposed role would help manage opportunities such as:
Beach destinations increasingly rely on events because they provide economic benefits beyond traditional holidays.Event Benefit Tourism Impact More visitors Higher accommodation demand Longer stays Increased local spending Seasonal events Reduced summer dependency Business gatherings Stronger MICE tourism
The strategy reflects a wider US tourism trend where destinations use accommodation tax revenue to build experiences that increase visitor spending.
One of the biggest goals behind tourism-funded events is increasing overnight stays, often described within the industry as putting more “heads in beds”.
The strategy works because visitors attending events require:
A successful event can therefore create a chain reaction:
Event investment → Visitor arrivals → Hotel bookings → Accommodation taxes → More tourism investment
Sports events, festivals and entertainment programmes are particularly valuable because they can attract visitors who may not otherwise travel to a destination.
Myrtle Beach’s focus on expanding events follows this model by seeking additional ways to generate tourism demand throughout the year.
Visitor-generated revenue is not only used to attract tourists. It can also support improvements that benefit residents and local businesses.
Accommodation tax and hospitality-related revenue can contribute towards:Area Benefit Tourism events More visitor activities Public safety Improved visitor management Beach-related projects Protects destination appeal Cultural programmes Strengthens local identity Infrastructure Supports growing visitor numbers
Horry County’s hospitality fee system supports areas including public safety and local infrastructure needs.
This creates a link between tourism success and community investment.
Myrtle Beach is part of a larger US coastal trend where destinations use accommodation-related revenue to support tourism growth.Destination State Funding Model Tourism Use Myrtle Beach South Carolina Accommodation tax and hospitality fees Events, tourism programmes Cocoa Beach / Space Coast Florida Tourist Development Tax Marketing and visitor programmes Miami Beach Florida Lodging-related tourism funding Destination promotion Paradise Coast Florida Tourist Development Tax Arts and visitor experiences Ocean City Maryland Hotel tax revenue Festivals and tourism services Hawaii coastal destinations Hawaii Visitor accommodation taxes Sustainability and tourism management
These destinations use visitor-funded revenue to remain competitive as coastal tourism markets become increasingly crowded.
Florida has one of the strongest examples of tourism tax-based development in the United States through its Tourist Development Tax system.
Beach destinations use these funds to support:
Florida coastal communities face similar challenges to Myrtle Beach:
By reinvesting tourism revenue, Florida destinations aim to create stronger visitor experiences while supporting local economies.
Autumn and winter events help coastal destinations reduce dependence on peak summer travel.Festival / Event Destination State Month Tourism Focus Myrtle Beach Seafood Festival Myrtle Beach South Carolina October Food and coastal culture Myrtle Beach Classic Myrtle Beach South Carolina Seasonal Sports tourism Fort Lauderdale International Boat Show Fort Lauderdale Florida October Marine tourism Hawaii Food & Wine Festival Hawaii Hawaii September–October Culinary tourism San Diego Bay Wine & Food Festival San Diego California November Gastronomy tourism Pensacola Beach Food & Wine Festival Pensacola Beach Florida Autumn Food tourism Holiday Beach Events Florida coastal towns Florida November–December Winter tourism
Event dates should be checked through official destination websites before travel planning.
Beach tourism has historically depended on summer demand, but destinations are increasingly developing shoulder-season events.
The benefits include:Challenge Event Solution Lower winter occupancy Creates new visitor demand Seasonal employment changes Supports year-round jobs Visitor concentration Spreads tourism activity Competition Creates unique experiences
Events help coastal communities become more than summer beach destinations.
Tourism growth creates economic opportunities but also places pressure on infrastructure and communities.
Beach destinations must manage:
| Challenge | Possible Response |
|---|---|
| More visitors | Infrastructure investment |
| Coastal pressure | Environmental protection |
| Seasonal crowds | Year-round events |
| Community concerns | Balanced tourism planning |
Accommodation tax revenue can support solutions, but destinations must ensure tourism growth benefits both visitors and residents.
Accommodation tax revenue is collected from visitors staying in hotels and other short-term lodging properties.
Horry County generated approximately $31.2 million in accommodation taxes in 2024.
Events attract visitors, increase hotel demand and help reduce seasonal tourism dependence.
Destinations in South Carolina, Florida, Maryland and Hawaii use visitor-generated tourism taxes to support tourism programmes.
Revenue can support better events, improved attractions and stronger visitor experiences.
South Carolina Unites With Florida and More US Destinations Extracting Over 31 Million USD Accommodation Tax Revenue as Events Rocketing High as coastal tourism communities increasingly transform visitor spending into long-term growth strategies. The cause behind this trend is rising competition among beach destinations and the need for stronger year-round tourism models. The answer is reinvesting accommodation tax revenue into events, attractions and visitor experiences. Myrtle Beach’s more than $31 million accommodation tax revenue demonstrates how tourism-generated funds can strengthen destinations while supporting local economies. As South Carolina, Florida and other US beach destinations expand event strategies, accommodation taxes will remain a key driver of tourism development.
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Tags: florida, gulf coast, Myrtle Beach, South Carolina, United States
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