Cancun, Japan, and Spain Lead 2025 Winter Travel Surge as Allianz Data Shows Record Demand, What Airlines and Resorts Are Doing to Prepare

Published on December 4, 2025

Cancun, Japan, and Spain lead 2025’s winter travel surge as Allianz Partners data shows record demand – and travellers around the globe are already scrambling to book flights and hotel rooms before capacity runs out. With international travel up, beaches, ski slopes and cultural hotspots are bracing for a flood of holiday‑seekers this season.

Global tourism is on the rise: recent UN‑backed data shows international tourist arrivals grew by about 5 % in the first nine months of 2025, exceeding pre‑pandemic levels. This upswing underlines a renewed appetite for winter getaways despite inflation and other economic headwinds.

For travellers eyeing Cancun, Japan or Spain — the destinations topping the 2025 winter holiday roster — this means it’s time to act fast. Airlines are adding flights, resorts are rolling out packages, and accommodations are filling up quickly. Whether you’re chasing sun, snow or culture, this could be the holiday you’ve been waiting for.

Cancun, Japan, and Spain Lead 2025 Winter Travel Surge as Allianz Data Shows Record Demand – What Airlines and Resorts Are Doing to Prepare

As winter 2025 approaches, the world of travel is preparing for a surge in holidaymakers heading to some of the most popular destinations. Allianz Partners, a leading provider of travel insurance, has just released a comprehensive report based on a survey of nearly 2,400 U.S. travelers. The data reveals that Cancun, Japan, and Spain will lead the charge for international tourism this season, setting records in terms of demand. With airlines and resorts preparing for this boom, here’s what you need to know as a traveler, including flight details, travel tips, and industry preparations.

Cancun: The Undisputed Winter Hotspot

For many Americans, the allure of Cancun, Mexico, as a winter holiday destination is undeniable. Whether it’s the beautiful beaches, luxurious resorts, or a vibrant culture, Cancun checks all the boxes. According to Allianz Partners, Cancun remains the top international destination for the winter of 2025, continuing its dominance as a favorite escape for both relaxation and adventure. The demand for travel to Cancun is expected to hit record numbers, thanks to its year-round appeal and proximity to the U.S.

As airlines prepare for the influx of passengers, major carriers like American Airlines, Delta, and Southwest are ramping up flight availability. American Airlines, for instance, has announced additional non-stop flights from major U.S. cities such as New York, Dallas, and Miami to Cancun, making it easier than ever for travelers to reach this tropical paradise. Delta Airlines is also increasing its frequency on popular routes, ensuring that travelers have more options for their getaway.

Hotel and resort chains like Marriott and Hilton are expanding their presence in Cancun to accommodate the growing number of visitors. Marriott recently opened a new all-inclusive resort, designed specifically for families looking for a blend of relaxation and adventure. Hilton’s luxury properties, such as the Hilton Cancun All-Inclusive Resort, are also gearing up for a bustling winter season with added amenities and exclusive packages. The resort sector is set to thrive as it continues to offer an array of services, from spa treatments to private excursions, catering to both families and couples.

Japan: A Winter Wonderland for Culture and Ski Lovers

Japan has been steadily climbing the ranks of top travel destinations for winter 2025, with a record number of tourists expected to flock to its snow-covered mountains and cultural hubs. The country’s booming tourism industry is ready to accommodate travelers looking for everything from bustling city experiences to serene ski resorts.

Tokyo, Kyoto, and Hokkaido will be at the top of the list for tourists. Tokyo, with its glittering skyline and historical landmarks, attracts visitors year-round, but winter brings an extra layer of charm with its seasonal festivals and shopping opportunities. Kyoto, known for its ancient temples and traditional tea houses, offers a tranquil winter experience. For those seeking adventure, Hokkaido’s ski resorts are world-renowned, making it the perfect destination for winter sports enthusiasts.

Airlines such as United Airlines, ANA (All Nippon Airways), and Japan Airlines are preparing for a surge in flights between major U.S. cities and Japan. United Airlines has recently launched new seasonal routes from San Francisco to Tokyo Narita, while Japan Airlines has announced additional flights from Los Angeles and Chicago to Tokyo and Osaka. These moves are aimed at providing better accessibility for winter travelers, ensuring that there are plenty of flight options to meet the increased demand.

Resorts and hotels in Japan are bracing for an influx of tourists, with new luxury properties being added to the mix. One standout is the Aman Kyoto, a newly opened resort nestled in the city’s lush mountains, offering visitors a serene and luxurious escape. The resort’s winter packages include private tours of temples covered in snow, making it a perfect getaway for travelers seeking both luxury and cultural immersion. Ski resorts in Hokkaido, like Niseko, are also adding new amenities, such as private chalets and après-ski experiences, to enhance the winter holiday experience.

Spain: A Winter Escape for Culture, Sun, and Festivities

While many seek snow and ski slopes in the winter months, Spain offers a unique appeal with its milder climate, rich cultural experiences, and festive spirit. Allianz Partners’ data shows Spain is experiencing a winter tourism boom, with cities like Barcelona, Madrid, and Seville drawing in more travelers than ever before. Whether you’re strolling through the historic streets of Madrid or enjoying the holiday lights in Barcelona, Spain is the perfect destination for those looking to escape the cold while still enjoying a festive atmosphere.

Airlines are taking note of Spain’s growing popularity, with major carriers like Iberia, Delta, and American Airlines offering increased flights between the U.S. and Spanish cities. Iberia, Spain’s flagship airline, has recently launched new routes from Miami and New York to Barcelona, while Delta and American Airlines have added additional non-stop flights from key hubs like Los Angeles and Chicago. The flight options are abundant, ensuring travelers can easily reach Spain for a winter getaway.

The hospitality industry in Spain is also gearing up for the season. Luxury hotels like the Four Seasons Hotel Madrid and the Ritz-Carlton Abama are offering exclusive winter packages that combine luxury stays with local experiences. Whether it’s a private wine tour in the Rioja region or a cultural exploration of Flamenco performances, Spain’s resorts are offering travelers an unforgettable experience. The city of Seville is particularly attractive during the winter months, with its stunning architecture, vibrant festivals, and pleasant temperatures making it a favorite destination for those looking for both sun and culture.

What Airlines Are Doing to Prepare for Record Travel Demand

As travel demand surges, airlines are making adjustments to their schedules and expanding flight availability to accommodate the increase in winter travel. In addition to adding new routes, many airlines are introducing larger aircraft on popular routes to maximize capacity.

For example, American Airlines is introducing larger, wide-body aircraft for flights between U.S. cities and Cancun, allowing for more passengers and a higher level of comfort. Delta Airlines is following suit by upgrading its fleets on certain international routes, adding more premium cabins for those looking for a luxurious travel experience.

Many airlines are also introducing flexible booking options and travel insurance packages to help mitigate any uncertainties that come with booking travel during uncertain times. With potential disruptions like weather events or sudden changes in regulations, flexible travel options are a top priority for travelers. Airlines are working to ensure that customers can easily modify their plans if necessary, providing peace of mind during the booking process.

What Resorts Are Doing to Accommodate More Tourists

The hospitality industry is also preparing for a record winter season. As destinations like Cancun, Japan, and Spain are expected to see an influx of travelers, resorts are stepping up their efforts to provide the best possible experience for their guests.

In Cancun, resorts are offering exclusive winter packages to attract families, couples, and solo travelers. For example, the Hyatt Ziva Cancun has launched a new family package that includes kid-friendly activities, while adults can enjoy spa treatments and beachfront dinners. The addition of more family suites and premium accommodations is a trend seen across the region.

In Japan, ski resorts are introducing new luxury offerings to cater to the growing demand for winter sports. The Park Hyatt Niseko is offering new winter experiences, including private ski lessons and guided snowshoe tours, for guests seeking an upscale experience. Other resorts in Hokkaido are adding gourmet dining experiences and après-ski activities to create a complete winter holiday package for their visitors.

In Spain, hotels are also expanding their offerings to cater to the winter rush. Many resorts in Barcelona and Madrid are adding more winter packages, including exclusive tours to see holiday lights, cultural performances, and more. Luxury resorts like the Four Seasons Hotel in Madrid are providing guests with custom experiences such as private cooking classes or Flamenco dance lessons, creating a truly immersive experience for winter travelers.

Travel Tips for Winter 2025 Travelers

As you prepare for your winter getaway to Cancun, Japan, or Spain, here are some travel tips to ensure a smooth and enjoyable trip:

1. Book Early: With record demand expected, flights and hotels are likely to fill up quickly. To secure the best rates and availability, book your trip well in advance.
2. Check Travel Requirements: Depending on your destination, there may be specific travel requirements, such as COVID-19 testing, vaccination status, or visa requirements. Be sure to stay informed about any entry restrictions.
3. Travel Insurance: With the potential for unexpected disruptions, travel insurance is highly recommended. Look for policies that offer coverage for trip cancellations, medical emergencies, and weather-related delays.
4. Pack for the Weather: While Cancun offers year-round sunshine, Japan and Spain may experience colder weather. Pack accordingly for the destinations you’ll be visiting.
5. Plan Your Activities: Popular activities such as skiing in Japan or visiting holiday markets in Spain can fill up quickly. Be sure to book any excursions or tours in advance to avoid disappointment.

Cancun, Japan, and Spain lead the 2025 winter travel surge as Allianz Partners reveals record demand, making these destinations the hottest spots of the season. With airlines ramping up flights and resorts gearing up for overflow, it’s time to book before it’s too late!

Wrapping Up

Winter 2025 is shaping up to be a busy season for travel, with Cancun, Japan, and Spain leading the charge in terms of popularity. Airlines and resorts are working hard to accommodate the record demand, offering new routes, larger aircraft, and luxury experiences to meet the needs of travelers. Whether you’re heading to Cancun for a beach getaway, Japan for an immersive cultural experience, or Spain for sun and festivities, the travel industry is ready to provide an unforgettable winter escape. By booking early, staying informed about travel requirements, and taking advantage of flexible options, you can ensure a smooth and enjoyable holiday.